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The Loyalty Newswire February 16, 2026

The Loyalty Newswire from The Wise Marketer

From the Editor

40% of our subscriber base is enjoying a state holiday, with today being Family Day in Canada and President’s Day in the US. Since we are serving a global audience, we couldn’t leave the majority of our followers hanging, so here is this week’s news, notes and announcements in the loyalty industry.

Look through our “Short Takes” and you will see items reported from China, Brazil, EMEA, UK and the US. Announcements cover Airlines (new link up between JetBlue and UAL), Grocery (Morrisons launches a personalized coupon campaign) and Professional Sports (Charlotte FC new loyalty program).

We have a new webinar coming up in March on the subject of fan engagement in professional sports, featuring NASCAR, Churchill Downs/Twin Spires and sponsored by Capillary.

And job opportunities continue to become available. Scroll to the bottom to view those at Baesman, ebbo and Engage People.

We are here to help you succeed. Let us know how we can help.

Bill Hanifin, Managing Editor, The Wise Marketer

Short Takes

Charlotte FC Launches New Rewards Program to Enhance Season Ticket Member Experience

Charlotte FC announced the Club has launched Charlotte FC Rewards, a new program designed to enhance the season ticket member experience.  The platform is housed on the Charlotte FC app and powered through CrowdPlay. You can get program details here.

All Season Ticket Members will have access to the platform through the Charlotte FC App, which will also house a member-only marketplace where they can earn points and redeem rewards all For The Crown.

Discover the New Frontier of Fan Engagement with NASCAR & Twin Spires [Webinar]

Fan Engagement is a hot topic. And while many major league sports organizations are only just now catching up to the digital economy, NASCAR and Twin Spires have been leading the way and exhibiting success in their respective markets for years. Register here for this event on March 12, 1pm ET.

This webinar, sponsored by Capillary Technologies, features Donald Baal, owner of Fan Rewards at NASCAR, Darin Zoccali, Director of Loyalty & Retention at TwinSpires | Churchill Downs Incorporated, and Dena Escobedo, SVP Customer Success at Capillary in a conversation that will open your eyes to the future of fan engagement.

Morrisons Taps Ecrebo to Power Real-Time Personalised Engagement with Shoppers

Morrisons has partnered with retail engagement specialist Ecrebo to launch a “real-time” in-store marketing platform, to generate immediate personalised coupons, offers and messages to shoppers in-store at the till and also through its app.

To beef up the impact of its More rewards program, UK supermarket Morrisons announced 2,500 price cuts last month, a major expansion of its use of physical coupons, only this time with personalisation. The campaign is meant to combat competitive inroads made by Aldi and Lidl in Morrison’s home market.

Radisson Rewards reports over 27 Million Members and New Partnerships

Radisson Hotel Group’s global portfolio spans more than 1,600 hotels including member favourite resorts and city hotels, and its loyalty program – Radisson Rewards – has surpassed 27 million members within just three years.

Al Rajhi Bank, bank in Saudi Arabia and the Middle East, joins Radisson Hotel Group as a significant new partner partnership, one of many forming a broader expansion strategy in Radisson Hotel Group high growth markets of Saudi Arabia, United Arab Emirates, and India. Clients can now seamlessly convert points from the bank’s own loyalty program into Radisson Rewards points.

Agoda and China Airlines Expand Travel Rewards with StayMiles for Easy Hotel Bookings

Agoda has launched a hotel reservation platform called StayMiles through its business partnership with China Airlines, which operates its strategic partnerships division, Rocket Travel by Agoda.

The program enables China Airlines loyalty program members to book hotels across the globe while they earn and use their miles, which improves their travel experience through new and innovative methods.

International Loyalty Awards Update

The excitement for the International Loyalty Awards is building and you are invited to join the festivities in Atlanta on April 29-30, 2026. There has been an incredible range of submissions, showcasing loyalty programs and initiatives from across every continent.

2026 promises to be a landmark year for the loyalty community as Loyalty Connect Global expands to bring the world’s loyalty leaders together at major global hubs: Dubai and the United States.

Brevo Releases Smart Loyalty guide

The recently released Smart Loyalty Guide from Brevo – self-styled as “the most approachable customer platform to deliver sustainable growth to all businesses” – noted 54% of loyalty memberships are inactive. It also pointed out that 88% of consumers will buy from people they trust more than ads.

As you consider one premise of the future of loyalty marketing, that engagement is more than purchases and rewards are more than discounts, you can take away learning from the report, or just watch this replay of their webinar The Loyalty Loop – Turn Retention into your Best Acquisition Channel.

eToro Launches Shareholder Engagement Initiative in Partnership with Stockperks

eToro, the social investing platform, launches a new shareholder engagement initiative in partnership with Stockperks, a marketplace dedicated to connecting public companies with their retail shareholders through loyalty and rewards strategies, to deepen its relationship with retail investors.

The move reflects eToro’s broader vision of combining technology with human connection, ensuring that as the platform scales—now boasting 40 million registered users across 75 countries—it remains the “voice of retail investors globally”.

JetBlue and United Loyalty Partnership Expands Opportunities for Growth

JetBlue Airways and United Airlines have expanded their Blue Sky collaboration, allowing customers to directly purchase itineraries on either airline’s website and app using cash or loyalty points and miles.

The partnership introduces reciprocal loyalty earning, integrated booking across both networks, and broader vacation package options. Official press release here.

IRidge App Developer IRidge (Japan) Creates High Performing UX with its APPBOX toolkit

Kentaro Oda, Founder & CEO of IRidge explains in this interview how UX makes all the difference in executing customer engagement and loyalty schemes. In simple terms, the key to effective UX is usability. Oda states “companies constantly ask how they can make services as intuitive and accessible as possible so that all users can adopt them without difficulty.”

The company’s APPBOX solution has been used to develop many highly user-friendly applications for Japanese companies, and the next frontier is to expand globally. Currently, IRidge supports Japanese clients when they expand overseas, for example, Japanese drugstore chain Matsumoto Kiyoshi when they entered the Hong Kong market.

New Loyalty Roles Available

Ebbo is seeking a results-oriented Director of Business Development who will be an integral member of its team. To learn more and apply, please navigate here.

Engage People has an opening for a Client Director, Client Success. Please visit this link to learn more and apply if interested.

Baesman is seeking to add a Strategic Manager, Loyalty. Read the job description and apply here.

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Stay. Loyal. Always.