This week’s Customer Loyalty and Digital Marketing News
From the Editor
It’s the last chance to register for two big opportunities in North America this week:
- Leaders in Loyalty 2025: Unlocking the Habit Loop – Crafting Loyalty through Consistent Actions and Precision Strategy. This exclusive event, presented by ebbo, will take place on February 28th, 2025, at the beautiful Pelican Grand Beach Resort in Fort Lauderdale, FL. Futurist Sam Rad is the headliner of this powerful one day event. You can learn more and register here.
- CRMC Mastering Customer Marketing with Emerging Technology in Retail. Early bird pricing is good through March 10, so you have about two weeks to lock in the best offer. Register here.
Enjoy this week’s roundup of Global Loyalty News.
Stay. Loyal. Always.
Managing Editor, The Wise Marketer
Global News Roundup
- [Global] 2025 Consumer Trends Index from Marigold
- [Global] The CEO as elite athlete – McKinsey
- [US] How to revive your B2B Marketing Strategy
- [US] Vibes Launches Rich Communications Services
Your Invitation to Leaders in Loyalty 2025 – Feb 28 in Fort Lauderdale, FL
We are excited to invite you to Leaders in Loyalty 2025: Unlocking the Habit Loop – Crafting Loyalty through Consistent Actions and Precision Strategy. This exclusive event, presented by ebbo, will take place on February 28th, 2025, at the beautiful Pelican Grand Beach Resort in Fort Lauderdale, FL.
Join industry leaders and loyalty experts for a day of insightful discussions, actionable strategies, and networking opportunities. We’ll explore how the power of habit can shape customer loyalty and how to use consistent actions combined with precision strategy to build long-term relationships. Register Here!
Convenience Retailer Stinker Expands with Largest Store Ever
Stinker Stores operates 105 Locations in Idaho, Colorado and Wyoming. The chain was founded by Farris Lind in Boise Idaho in 1936 with the promise of keeping fuel prices down to undercut the “Big Boys” high prices. Quickly he became known as a real “Stinker” in the gas industry, and he embraced the notoriety by naming his convenience store chain “Stinker”.
Now, Stinker has crossed another threshold, opening its largest store to date, a 10,000-square-foot travel center. The company currently operates six truck stops and travel plazas, and its primary customers are professional drivers and travelers. Read about it here.
Nisqually Markets Launches New Loyalty Mobile App with Liquid Barcodes
Nisqually Markets is a business proudly owned by the Nisqually Indian Tribe, operating in Washington state. As a tribally-owned business, Nisqually Markets plays a vital role in supporting essential tribal programs, services, and initiatives that benefit the community.
The tribally owned convenience retailer has launched “Go! Nisqually Markets”, a mobile app bringing rewards, subscriptions and gamification to its customer base. The new app integrates the Liquid Barcodes loyalty platform with Nisqually Markets’ existing infrastructure. The retailer first announced the loyalty collaboration last fall.
Quality Oil Company Taps Paytronix New Loyalty Program with Personalized Messaging
Quality Oil Company, a North Carolina based company housing Quality Mart, Quality Plus, and GOGAS convenience brands, announced they have partnered with Paytronix, a leader in guest engagement for restaurants and convenience stores, to launch their suite of solutions across its 138 retail locations.
The suite will be a combination of Paytronix loyalty and messaging integrated with a mobile app from Rovertown to help Quality Oil get closer to its customers and drive engagement. Quality Oil will also utilize Paytronix’s strategy & analytics service to refine personalization initiatives and bolster customer retention opportunities.
What’s influencing payments in 2025 – Visa Recommendations
With increasing adoption of digital wallets, contactless payments, open banking initiatives, generative AI (genAI) and advanced fraud-prevention strategies, the payments landscape is evolving rapidly.
Amid the high level of activity, it’s vital for payments-industry leaders to keep up with the forces shaping the sector. In this paper, Visa advisors have selected the 10 trends that are anticipated to shape the payments and fintech landscapes in 2025.
Get the Nation’s Restaurant News Market Leader January 2025 Report
Restaurant leaders must plan for complex and competing challenges, including rising labor and food costs, capturing consumers’ attention, and adjusting menu offerings and prices to fit with changing conditions.
Nation’s Restaurant News surveyed more than 430 people from across the foodservice industry to learn what data sets they measure and how they manage as a result. Here is one tidbit among many you will find when you download this report: 73% – Nearly three in four operators are somewhat confident they’re putting their data to good use, including 30% who say they “definitely” optimize it.
The Best of Retail and Consumer Trends from Upside
Every year, Upside analyzes billions of retail transactions from tens of thousands of businesses and shares these insights with its retail partners and the public to help business owners make smarter, better-informed decisions.
In 2024, a few pieces received outsized attention, and the following 10 blogs are the most popular pieces from the past year. This set of evergreen retail and consumer trends – from grocery loyalty programs and fuel promotions to shifting spending behaviors – remain highly relevant as you plan activities throughout 2025.
10 Questions CPG Leaders Should Ask About Customer-First Strategies for Expanded Loyalty
Customer-first strategies have emerged as a pivotal approach to business success in every industry, prioritizing customers’ needs, preferences, satisfaction and delight across all facets of an organisation. The strategy is particularly vital for CPG companies given the direct impact on consumer choices and brand loyalty.
Here are the ten most important questions that CPG leaders should ask when adopting a consumer-first strategy and culture. Courtesy of Customer Think.
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