The Wise Marketer Strategy Brief Series: Cultivating Loyalty through Unified Brand Experiences
Cultivating Loyalty through Unified Brand Experiences
This Wise Marketer Strategy Brief (WMSB) was created in cooperation with Phaedon and is titled “Cultivating Loyalty through Unified Brand Experiences.” This eBook examines a concept that is core to the future of loyalty strategy development – how brands can foster loyalty through integrated UX, CX, and EX.
As we know, the road to customer loyalty is paved with expectations that are constantly changing and expanding as audiences themselves evolve. Organizations strive to not just meet but exceed these expectations and win more wallet-share. The challenge lies in creating compelling loyalty programs and initiatives that align seamlessly with the broader brand strategy.
Traditional loyalty programs focus heavily on transactions, offering points and rewards as incentives. While these elements are still necessary and valuable, they only scratch the surface of what drives true connections and creates brand advocates. Genuine loyalty stems from deeper emotional bonds that go beyond mere transactions.
To succeed in a sea of competitors, brands need to think about consumer experience holistically—a continuum of experience that encompasses user experience (UX), customer experience (CX), and employee experience (EX).
Customer-centricity is core to breaking through the noise and achieving higher levels of engagement. This makes UX, CX, and EX indispensable components of the loyalty equation. This eBook dives into each of these foundational pillars and highlights how integrating them helps brands develop the desired holistic loyalty ecosystem.
Download “Cultivating Loyalty through Unified Brand Experiences” by submitting the form below.
Stay. Loyal. Always.
Country*AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamas (the)BahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean Territory (the)Brunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman Islands (the)Central African Republic (the)ChadChileChinaChristmas IslandCocos (Keeling) Islands (the)ColombiaComoros (the)Congo (the Democratic Republic of the)Congo (the)Cook Islands (the)Costa RicaCôte d’IvoireCroatiaCubaCuraçaoCyprusCzech Republic (the)DenmarkDjiboutiDominicaDominican Republic (the)EcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (the) [Malvinas]Faroe Islands (the)FijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern Territories (the)GabonGambia (the)GeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly See (the)HondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJohnston IslandJordanKazakhstanKenyaKiribatiKorea (the Democratic People’s Republic of)Korea (the Republic of)KuwaitKyrgyzstanLao People’s Democratic Republic (the)LatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia (the former Yugoslav Republic of)MadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall Islands (the)MartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Midway IslandsMoldova (the Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlands (the)New CaledoniaNew ZealandNicaraguaNiger (the)NigeriaNiueNorfolk IslandNorthern Mariana Islands (the)NorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippines (the)PitcairnPolandPortugalPuerto RicoQatarRéunionRomaniaRussian Federation (the)RwandaSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSouthern RhodesiaSpainSri LankaSudan (the)SurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwan (Province of China)TajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos Islands (the)TuvaluUgandaUkraineUnited Arab Emirates (the)United KingdomUnited StatesUnited States Minor Outlying Islands (the)Upper VoltaUruguayUzbekistanVanuatuVenezuela (Bolivarian Republic of)Viet NamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabwe
Executive Interview with Yuping Liu-Thompkins, Professor Marketing and Director of Loyalty Science Lab, Old Dominion University A new study from the Loyalty Science Lab at Old Dominion University sheds light on the growing influence of social and political values on brand loyalty. The research, wh..
This week’s Customer Loyalty and Digital Marketing News From the Editor The Loyalty Summit CXM is coming up in just 2 weeks and we hope to see you there. Here’s some trivia for you: The event hotel – Beverly Hilton – has a long-time pet policy that allows up to two pets per room,..
This episode available on Let’s Talk Loyalty & Loyalty Please note this episode was recorded in November 2024. The Wiser Loyalty podcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change i..