Posted on January 5, 2024 | by news-summaadvisory

VIDEO: A 2024 Outlook for B2B Integrated Marketing and Communications

In a recent LinkedIn Live conversation, CM sister pub PRNEWS discussed B2B integrated marketing and communications challenges in the coming year amid uncertain economic times and labor shortages in the sector. PAN Communications CMO Mark Nadone reviews the challenges for B2B PR in 2024, the growing importance of micro-communities and peer groups to decision-making, what B2B can lift from the B2C playbook, and more.

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