The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Each month WMG CEO Bill Hanifin and CMO Aaron Dauphinee select a topic based on one of the core courses of the Loyalty Academy™’s Certified Loyalty Marketing Professional™ (CLMP™) program.

In October, the focus was on Analytics and the discussions are inspired by Loyalty Academy course #107 – Loyalty Analytics. Here are the October podcasts in one place, including one bonus episode to start off the month. This is your chance to explore new perspectives on Loyalty Analytics. Drop us a note here and let us know your comments on these discussions.

Stay. Loyal. Always.

#595: Time Out for a Terminology Twist

In this week’s episode Bill and Aaron do some buzzword-busting. They take a different twist on familiar topics by exploring terminology relating to some basic loyalty constructs. Consider this a bonus episode for October and a prelude to the deeper discussion of analytics.

#598: Data Sources – How much is enough and when it is too much?

Data must come from somewhere, right? In this week’s episode Bill and Aaron talk about the points of origin for customer data and compare thoughts on whether brands are collecting the right data, too much data, and if having a 360-degree view of the customer is exactly where they want to be.

#601: If You Want to [Zero] Paaarrrty, Then Check This Out

This week Bill and Aaron examine the origins of zero party data terminology and define it relative to other types of data that can be captured and utilized in your loyalty program. We give a shout-out to Google for waking up the customer loyalty industry to an asset they had been holding for many years.

#604: A Topline on Analytical Approaches

In this week’s episode Bill and Aaron outline the rationale for being a data-driven organization that incorporates a sound customer data strategy. The guys dive into a topline look at core analytical approaches and how they can be utilized for business analytics as well as more specific customer analytics.

#607: Mixing it Up with Analytics-driven Market Examples

In this final episode of the month, Bill and Aaron reveal real-world success stories of brands effectively using customer data analytics to move the needle on customer loyalty. Learn how leading companies create stronger customer relationships and deliver personalized experiences that drive business growth.