The Wise Marketer continues its Women in Loyalty™ series in 2024, with a fast-moving interview of Laura Miller, SVP Strategic Services, Kobie Marketing. Laura has worked across several industry categories and is the author of at least one of our favorite loyalty programs – you will have to listen in to learn which one that is.  She brings her accumulated experience to Kobie Marketing as she leads Kobie’s human-centric business initiatives and spearheads the expansion of its strategic solutions in her current role.

Our host today is Rachel Bicking, EVP Innovation with Kobie Marketing. Rachel is a powerhouse and has worked with Laura at previous points in her career, so she leads this interview with exceptional insight into what Laura brings to the table. The result is a riveting conversation with Laura that you will be sure to enjoy.

Women in Loyalty™ was created to celebrate female executives in the Customer Loyalty industry. Each of these conversations highlights unique perspectives on loyalty marketing from our guests as they share how loyalty has evolved and where the greatest opportunities lie ahead. But more than industry talk, we want to get to the substance of these notable people. What type of journey has our guest navigated? How did they get their start, and where have they found their greatest sources of encouragement? Who were the strongest influencers in their lives and what pivotal career moments made the biggest differences along their way?

Think of Women in Loyalty™ as an opportunity to have some one-on-one time with the people you’ve most admired or wanted to meet. This is your chance to absorb powerful insights and experience some virtual mentorship. It is an opportunity you don’t want to miss.