From our best of the back catalogue, this episode is a must-listen for anyone serious about loyalty strategy.
Coalition programmes are famously difficult to execute—balancing multiple partners, complex data, and a compelling value proposition. But when done right, their impact can be extraordinary. Few examples prove this better than flybuys Australia, which signed up one million members in its very first week.

In this episode of Let’s Talk Loyalty, Phil Hawkins, Former Operations Director at flybuys, shares five powerful lessons from over 25 years in loyalty marketing. From managing partner ecosystems to delivering meaningful customer value at scale, Phil offers practical insights grounded in real-world success.

If you’re looking to understand what it really takes to build and sustain a high-performing loyalty programme, this episode remains as relevant today as ever.