This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdray, Director of Strategy and Insights at EMEA Epsilon.

Epsilon has been helping clients deliver loyalty objectives globally for more than 50 years. Epsilon Loyalty combines deep loyalty expertise with enterprise-grade technology to create growth-based programs that fundamentally change habits and deliver measurable long-term value to its clients.

However, today’s podcast is not about technology. It is not about points, tiers, or business rules.

It is about gamification, changing customer behavior through truly understanding consumer psychology.

Hosted by Amanda Cromhout