In this Best of the Back Catalogue episode of Let’s Talk Loyalty, we revisit a conversation with BP, one of the world’s largest fuel retailers.

Olivier Martinet, who led BP‘s loyalty initiatives for more than 26+years, shares how the company tailors its digital platforms and loyalty strategies to different market needs while maintaining global standards. From moving beyond points to delivering mass-personalised experiences, this episode explores how BP drives meaningful customer loyalty at a global scale.