TILBURG, NETHERLANDS — AUGUST 26, 2025 — Today, Dutch loyalty platform NeoDay announces a strategic partnership with Open Telekom Cloud (OTC), the sovereign public cloud operated by T-Systems, part of Deutsche Telekom. T-Systems, a leading provider of secure cloud and IT services for enterprises and public institutions across Europe, will now offer the NeoDay loyalty platform via its […]
Our squirrelly editorial staff found some valuable customer loyalty acorns Content Marketing in 2025 = Mowing the Grass We publish a lot of content on The Wise Marketer covering a variety of topics. A member of our staff told me several years ago that “the content engine is a hungry beast,” and he wasn’t wrong. […]
Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth […]
The Big Green Egg bills itself as a premium outdoor lifestyle brand. But what that means has changed since its founding in the ’70s, said Michele Morris, Head of U.S. Marketing for Big Green Egg. To breathe “new life” into the brand, the grill brand is evolving its marketing strategy, bringing storytelling to the forefront […]
Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe. Adobe’s data is based on online transactions, more than 1 trillion U.S. web visits and a consumer survey of 5,000 U.S. adults fielded […]
The AI revolution in banking isn’t coming, it’s here. But if you talk to the AI companies actually selling into financial institutions, you will discover that widespread adoption is moving slower than the headlines suggest. Not because the technology doesn’t work, and certainly not because banks don’t need it. The roadblocks are more nuanced, more […]
For years, the Federal Reserve was a lockbox when it came to communications; longtime Chair Alan Greenspan’s strategy was FedSpeak, pioneered to be purposefully obfuscating and ambiguous, driven by a vision that the less markets planned for how the Fed would conduct policy, the freer and fairer they would be. The goal of course was […]
The acquisition adds innovative, high-demand insurance products to CarTrawler’s Connect platform, a key step toward building a comprehensive B2B ancillary platform for travel brands DUBLIN, IRELAND — AUGUST 14, 2025 — CarTrawler, the leading B2B technology platform for car rental and mobility solutions to the global travel industry, has acquired Koala, a Paris-based B2B travel insurtech business […]
NEW YORK, NEW YORK — AUGUST 27, 2025 — Even as artificial intelligence (AI) tools grow more sophisticated, cardholders still want a human on the line when it matters most. Auriemma Group’s latest issue of Mobile Pay Tracker reveals that despite the rise of chatbots and generative AI (GenAI) tools like ChatGPT, live agents remain the […]
This episode is also available on Loyalty TV. In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world-leading co-brands and […]