Real-time, behavior-driven games that drive visits, spark engagement, and boost loyalty—without discounting away brand’s margins NEW HARTFORD, NEW YORK — September 17, 2025 — PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced the launch of PAR Games™, an interactive loyalty experience designed to engage guests through fun, personalized brand moments triggered by everyday behaviors. […]
From in-stadium offers to year-round engagement, unified fan data helps the 12s feel seen, valued and connected wherever they are SEATTLE, WASHINGTON — September 15, 2025 — As the Seattle Seahawks mark their 50th anniversary, the team reflects on five decades of unforgettable moments and looks ahead to how they’ll connect with fans for the next fifty. To […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Notable in this week’s Newswire: Outdoor eRetailer Backcountry announces a loyalty upgrade and DSW enters the retail media network fray. Three examples of brands blending customer experiences across channels as QSR Shake Shack, convenience retailer Terrible’s, and grocer Weigel’s share news on engagement […]
As buyers increasingly turn to large language models for product research, B2B marketing strategies must evolve to accommodate for this shift, according to a panel of CMOs speaking at HubSpot’s INBOUND conference earlier this month. Chief marketers from G2, Notion and Deloitte—companies at the forefront of the AI marketing revolution—emphasized the importance of brand marketing […]
Target is overhauling its website technology to adapt to the changing way consumers are searching for items, Ranjeet Bhosale, Target’s Vice President of Digital Product Management told attendees at the Shoptalk Fall conference this September in Chicago. The majority of Target.com shoppers use traditional keywords to search for products, such as “doll” or “puzzle.” But, […]
Value, Utility and Stability makes your loyalty currency as valuable as money Loyalty Equity is a Fiat Currency People compare loyalty points and miles, i.e., the equity they accumulate through participation in loyalty programs, as equivalent to currency, a/k/a real money. Research the Wise Marketer has conducted with Engage People indicates the utility of that […]
SALT LAKE CITY, UTAH — September 17, 2025 — Backcountry, the leading premium destination for outdoor gear and apparel, announced today the launch of its all-new Summit Club+ loyalty program. Great adventures start with the right gear, and Summit Club+ members get more than just gear—they get perks. Membership benefits include 10% instant cashback that can […]
Investment will enable Bria to expand its visual generative AI Platform-as-a-Service (PaaS) and redefine the future of content creation at scale. NEW YORK, NEW YORK — September 17, 2025 — Bria, a leading visual generative AI platform-as-a-service (PaaS) empowering enterprises to create scalable and compliant visual content, today announced a notable strategic investment from Bright Pixel Capital. […]
“It’s a time of high demand for human augmentation in the accounting sector… around 75% of the US accounting workforce is at retirement age.” Vibe coding has become the talk of the town, with autonomous agents helping developers compress months of work into hours. But in finance and accounting — domains where accuracy is non-negotiable […]
Albania’s government just enacted the world’s first AI minister. Diella, a platform developed in collaboration with Microsoft and named after the Albanian word for “sun,” has been instituted within Prime Minister Edi Rama’s Cabinet to fight fraud, with the goal of ensuring public tenders are “100% free of corruption.” While there is still more to […]