“We want to break finance free from behind the desk work, connect all the stakeholders in a business so they become a trust advisor, and turn the CFO into the Chief Performance Officer driving performance in the business and making better decisions.” — Julio Martinez, co-founder and CEO of Abacum Abacum co-founder and CEO Julio […]
Informative lists documenting Loyalty providers, Retail, and Casino loyalty programs The internet loves a good list, and it’s for good reason; they draw eyeballs and clicks. While we were gathering news for this week’s Wise Marketer Loyalty Newswire, we discovered three such lists that we wanted to share with you. Just like a “SuperApp” brings […]
TOKYO, JAPAN — March 4, 2026 — Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has signed an agreement with Tokyu Hotels & Resorts Co., Ltd. (THR), a premier Japanese hospitality group operating “TOKYU HOTELS” chain owned by Tokyu Corporation. This signals a major step in GHA’s strategic growth in Asia and particularly […]
In this episode, we are delighted to interview Peter Gerstle. He’s the Loyalty Consulting Director at Collinson responsible for shaping and delivering the strategy and management of Collinson’s loyalty products and driving loyalty innovation in travel, financial service, retail and other industries globally. Peter joined Collinson in 2013 to add his expertise from a 25-year […]
How should loyalty marketing professionals interpret the Citrini Research report? The viral “2028 Global Intelligence Crisis” essay from Citrini Research and Alap Shah is explicitly framed as a scenario, not a forecast. That distinction matters, as the authors are not claiming certainty as much as they are testing a plausible downside case in which AI […]
The creator behind Yeti Boo didn’t set out to build an AI content studio. He just wanted to see whether a shaggy, AI-generated hyper-realistic Bigfoot with a laid-back, outdoorsy personality could work as a TikTok bit. After a few days and 130,000 followers, it was clear the joke had (rather hairy) legs — and brands […]
Imagine disappearing inside a world of your own creation — a world you love, complete with all kinds of unique connections and creatures and then … picking up Wendy’s fries or a new soccer kit from Puma. Brand integrations on platforms like Roblox and Fortnite have become wildly successful, particularly with Gen Z. According to […]
Wedding planning platform The Knot Worldwide is among the handful of brands piloting ads in OpenAI’s ChatGPT agentic AI chat platform. Jenny Lewis, Chief Marketing Officer at The Knot, is pleased to have “a seat at the table” in shaping this product and getting a first look at how consumers will interact with ads within […]
We’re rewinding to some of the best from our back catalogue! If you missed it long back, this is the perfect time to catch the episode. Sanjeev Nichani, a seasoned loyalty marketing professional, has shaped some of India’s most impactful loyalty programmes—from Loyalty Rewardz, serving over 100 million banking customers, to AIMIA, and previously Raymond Rewards, the men’s retail fashion programme spanning 1,000+ stores. He shares timeless insights on launching loyalty programmes in franchise businesses, engaging members through digital channels, […]
Reimagined rewards program introduces better perks, richer benefits, and more ways for loyal shoppers to earn on everyday purchases Michael’s, known as North America’s leading destination for creating and celebrating, announced it is making an investment in customer loyalty with enhancements to Michael’s Rewards. As of March 1st, the retailer transitioned all loyalty members and […]