The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption process isn’t about conversion, but rather about buyer-seller alignment. The buyer journey is more akin to moving up a credibility ladder where each rung is […]
B2B content production is skyrocketing, according to 10Fold Communications’ report “AI-First, Buyer-Ready: Inside the New Era of B2B Content Marketing, Part I.” Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more. While 25% are creating twice as much content as last […]
Ikea and Best Buy are the latest retailers that are combining forces to feature a store within a store after Kohl’s models success with Sephora. Best Buy and Ikea are the latest two retailers to cozy up for a shop-in-shop concept. Best Buy recently announced that 10 of its stores will feature 1,000-square-foot Ikea […]
Fintech Nexus talked to three fintech experts about trends, among them, exits, stablecoins and AI. Financial services is having a moment in 2025, from companies announcing they are going public to talks of more mergers and acquisitions and venture capital funding being pumped into the sector. Fintech Nexus spoke about these fintech trends with investors […]
In this heartfelt episode, we welcome Jacqui Solly, Loyalty Manager at Australian Red Cross Lifeblood, to explore a truly unique loyalty program that goes beyond points and rewards. Jackie shares how simple acts of giving blood translate into hundreds of thousands of lives saved, alongside personal stories that reveal the deep emotional impact behind every donation. We […]
Shift to a revenue-based model follows the industry pattern Air Canada’s Aeroplan loyalty program is undergoing significant changes, all of which will become effective on January 1, 2026. The fundamental shift is to move from a distance-based to spend-based points earning model. “Aeroplan has grown into one of the most rewarding and widely used travel […]
Members will earn points based on dollars spent, versus distance flown New structure designed to better reward the program’s most engaged members Frequent bonus points offers and promotions will help members earn rewards faster MONTRÉAL, CANADA — August 6, 2025 – Effective for travel on or after January 1, 2026, Aeroplan members will earn points […]
No product? No problem. With a voting structure that makes Murati untouchable, Thinking Machines joins a new wave of speculative bets on founder-as-future. There’s a new superscaler in town — maybe. In late June, Thinking Machines Lab, led by Mira Murati, the former Chief Technology Officer of OpenAI, closed on a Seed-stage fundraise that saw […]
Investors aren’t just funding ideas anymore. They’re staking bets on people. Indeed, the AI talent wars are abound. In the last few months, we’ve seen Meta try to poach Mira Murati’s team with billion-dollar comp packages. We’ve seen entire companies — like Scale AI — funded as talent plays. And while Microsoft has scooped up […]
New digital partnership creates seamless way for millions of Flying Blue loyalty members to earn miles on everyday purchases across US and UK markets LONDON–(BUSINESS WIRE)–Flying Blue, the loyalty program of the Air France-KLM Group, is redefining rewards through its expanded partnership with Valuedynamx. By launching a new card-linked offer ecosystem, Flying Blue empowers members to […]