Milani Cosmetics touts quality ingredients in new campaign

Milani Cosmetics grew sales 6% in 2025 and the brand has already started 2026 with a new marketing push. The mass cosmetics brand prides itself on developing luxury-quality products for all skin tones at mass cosmetics prices, said Chief Marketing Officer Jeremy Lowenstein. And that’s the theme of its new campaign, “What’s Inside Is Everything.” […]

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Brands on Fire: L’Oréal’s Chief Creative on Tapping Kevin Durant as CeraVe’s ‘New Face of Legs’

NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized. The reveal on X from Durant, featuring a video clip of his rejuvenated skin and seemingly never-ending legs, has already racked up 41 million views. But […]

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Funded: Bretton AI lands a $75M Series B on the bet that compliance agents, not dashboards, will unblock financial product growth

Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This edition looks at Bretton AI, a fintech that’s raising big to make “trust” a core product feature for financial crime operations.  Bretton AI has raised a $75 million Series B to turn compliance work into something banks can […]

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The Bank Charter Gold Rush: What’s Really Happening and What it Means for Banking

After years of regulatory paralysis, the floodgates have opened for new bank charters from fintech companies. Zero fintech-related banks were chartered during the Biden administration’s four years. Now, barely a year into the Trump administration, we’re seeing preliminary approvals announced almost weekly, with over 30 applications in various stages of review. But preliminary approval is […]

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Inside the Women in Loyalty™ Series: Leadership, Mentorship, and the Voices Shaping the Future of Loyalty

Over the past five years, The Wise Marketer’s Women in Loyalty™ video interview series has evolved into something far more meaningful than a collection of executive conversations. It has become a living archive of leadership journeys, professional insight, and peer mentorship — spotlighting the women shaping the loyalty, customer engagement, and experience industries. Each episode […]

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#745: Scaling Loyalty with TenX

This episode is also available in video format on www.Loyalty.TV. In this episode we are delighted to interview Ben Stirling, an experienced commercial executive with a track record of scaling loyalty platforms, transforming sales organisation and delivering GTM strategies that drive acquisition and ARR growth. He has led commercial transformation at Expedia, Tenerity and Capillary, […]

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CMO Council Interview Series - Marta Cyhan-Bowles, Chief Communications Officer & Head of Global Marketing CoE at NielsenIQ

 A Guide for CMOs in 2026 The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Marta Bowles, Chief Communications Officer & Head of Global Marketing CoE at NielsenIQ. Marta recently had an […]

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Why 2016 Is Everywhere Again and What Marketers Should (and Shouldn’t) Do About It

If you’ve scrolled through social media lately, you may start to wonder whether the internet collectively misplaced an entire decade. Old photos are resurfacing. “Summer ’16” playlists featuring artists like Frank Ocean and Beyoncé are reappearing, and memes and moments from 10 years ago are suddenly trending again. The irony is that 2016 wasn’t exactly […]

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Jasper State of AI Report: Marketers’ Responsibilities Shift, ROI Harder to Prove

The fact that the percentage of marketing teams using AI soared during the past year isn’t surprising. What may be surprising, however, is that the percentage able to prove ROI declined during that same period. In “The State of AI in Marketing 2026,” AI platform provider Jasper reports that 91% of the 1,400 marketing professionals […]

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