With its inaugural Marketing Vitality Index, the CMO Council has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux. The report tracks and analyzes data within five core marketing categories, assessing marketing vitality for each: Marketing mix and spend. […]
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically designed for children’s advertising. Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hoopla’s playable reward ad unit, […]
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent London, UK – UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud […]
80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users. Fetch, America’s Rewards App, has revolutionized mobile rewards by rewarding consumers every time they shop or dine. In 2024, they took it further with Fetch Play – an adjoe-powered Arcade integration that lets […]
Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Brussels, Belgium: Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s […]
In an era where brands are increasingly focused on customer-centricity, a critical yet overlooked factor in building loyalty is the experience of employees themselves. Employee Experience (EX), when optimized, creates a ripple effect that strengthens Customer Experience (CX)—and ultimately sustains long-term loyalty. Yet, for too long, EX, CX, and Loyalty have been operating in organizational […]
Convenience store advertising delivers 2x the visibility compared to campaigns in larger stores New data reveals convenience store advertising has twice the visibility, garners triple the attention and quadruple brand recall compared to campaigns in larger stores The industry-first research has also evidenced that retail media advertising has greater performance in brand recall compared to […]
How dismantling the Consumer Financial Protection Bureau turns back the clock — exposing consumers to financial harm and encouraging unfair industry practices People have been flooding the internet with stories of how the Consumer Financial Protection Bureau (CFPB) helped protect them from financial scams and exploitation ever since Elon Musk and CFPB Acting Director Russ […]
Three questions for Canaan Partners’ Dana Warren and Brendan Dickinson Given the stop-start nature of tariff imposition and other major macroeconomic policies, are businesses adopting a more Nostradamus-esque response to these disruptions? And, since this is Fintech Nexus after all, what happens to financial-technology providers? To parse the implications of by-the-minute major jolts to the economy, gauge […]
At 12:01 AM ET on Tuesday, a U.S. tranche of 25% tariffs went into effect against Mexican and Canadian imports, and tariffs doubled against Chinese goods. Public market reactions were nearly instantaneous and universally grim: The S&P 500 lost all post-election gains, though stock markets rebounded somewhat on Wednesday following President Trump’s decreed temporary exceptions […]