Executive Interview with Yuping Liu-Thompkins, Professor Marketing and Director of Loyalty Science Lab, Old Dominion University A new study from the Loyalty Science Lab at Old Dominion University sheds light on the growing influence of social and political values on brand loyalty. The research, which surveyed nearly 1,000 US consumers during Q4 2024, reveals that consumers are […]
This week’s Customer Loyalty and Digital Marketing News From the Editor The Loyalty Summit CXM is coming up in just 2 weeks and we hope to see you there. Here’s some trivia for you: The event hotel – Beverly Hilton – has a long-time pet policy that allows up to two pets per room, each […]
As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently collaborated Ronnie Fieg, founder of lifestyle brand Kith, to redesign the brand’s iconic 901 speakers, from finish to fabric to color palette. It […]
In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war could be. When your products are similar—I mean, a tote is a tote—brand marketing can mean the difference between your […]
Executive Interview with Jessica Zall, Founder & Fractional Chief Marketing Officer, Marathon Advisory The concept of using Fractional Executives is intriguing to many organizations. Today we focus on one special element of the C-Suite, the Chief Marketing Officer. In this executive interview we talk with Jessica Zall, a 3X CMO herself, about the role and […]
This episode available on Let’s Talk Loyalty & Loyalty Please note this episode was recorded in November 2024. The Wiser Loyalty podcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change in customer loyalty and loyalty marketing. Loyalty Academy™ Executive faculty members Bill Hanifin, CEO Wise Marketer Group, and Aaron […]
Seasoned Product Leader to Drive Innovation and Growth in Loyalty and Marketing Solutions MINNEAPOLIS, Jan. 15, 2025 /PRNewswire/ — Phaedon, a leader in loyalty and marketing solutions, today announced the appointment of Ravi Erraguntla as its new Chief Product Officer. With over two decades of expertise in product management, software engineering, and technological innovation, Erraguntla brings a wealth of […]
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners – led by Managing Director and founder of Reg&Co Karen Morris. Chris Kemp, Founder and CEO of The […]
Executive interview with Rachel Bicking, EVP Innovation Kobie Marketing The Importance of Customer Data in 2025 Among the most discussed topics in C-Suites during 2024 is customer data. According to Gartner, the number of companies appointing Chief Data Officers has surged by 57% over the past five years. This shift underscores the growing recognition of […]
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it all on tighter budgets. To get this right, campaign personalization and contextualization—achievable at scale with the right AI strategy—must be part of that equation. Spray-and-pray approaches are going away, quickly, and […]