The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. According to CMO Doug Sweeny, you can thank its customers for the new features. The brand is in constant dialogue with consumers, and the feedback prompted some of […]
It’s budget season. The time of year when CEOs set growth targets, CFOs sharpen pencils, and every department makes its case for growth. For marketing leaders, it’s the test as to whether the leadership team sees your department as a strategic necessity or as an optional cost-center. I’ve been in these rooms for over two decades. I’ve […]
Understanding the science and importance of Conversion Rate Optimization If the topic of mobile optimization came up at a table of marketers, it might be met with a few judgmental stares because we all know mobile optimization is essential. It’s 2025, after all. What goes unsaid is that there’s still a massive divide between what […]
Seamless, Real-Time Data Flow From Capillary’s Loyalty Platform to Adobe Experience Platform Unlocks Personalization & Engagement at Scale ST. PETERSBURG, FLORIDA – December 10, 2025 – Kobie, a leading authority in loyalty technology and services, has been named a Leader in The Forrester Wave™: Loyalty Platforms, Q4 2025. Kobie additionally received the Customer Favorite designation while achieving the highest possible […]
Pop-up stores can do a lot for a retailer, including test a geographic region, spur sales and experiment with new concepts. For QVC’s holiday pop-up house in New York City, the main goal was to increase brand awareness, said Rosalia Bucaro, Chief Merchandising Officer at QVC. “We’re trying to get our brand out there and get […]
More than half of millennial and Gen Z Americans trust manifestation practices more than compound interest as a way of building wealth, according to the Harris Poll, and 41% would consider hiring astrologers, witches or other such practitioners to help them make life decisions. While those numbers grab attention in and of themselves, “the real […]
Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights. Chief Marketer: What is the key takeaway for brands? Ashley Shaner, Vice […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. Today, we’re highlighting Double, the newly rebranded accounting platform (formerly Keeper) that just raised $6.5 million to help firms close books faster, smarter, and with more human impact. Double, which now serves over 4,000 firms across North America, has […]
“MiCA released a regime that was a starting point, and it gives us boundaries to work from. And then we moved to the US, and now we see GENIUS, and we grow, and we iterate from there.“ “I scare everyone in the bank with my [laptop’s] crypto sticker,” joked Jennifer Lassiter, Managing Director and Head […]