Football. Wings. And Wine? Boxed wine brand Bota Box says yes. The brand knows that football fans may be more accustomed to drinking beer and spirits while watching a game, but Bota’s recent marketing initiatives are aimed at getting consumers to think about pairing their chicken wings with a glass of wine, said Mary Wachowicz, […]
In category after category, buyers are asking their first questions in AI tools instead of traditional search engines or brand websites. For marketers, that shift changes where discovery happens and which channels actually influence revenue. Mortgage might be the clearest stress test. It is a long, intrusive decision with high stakes and low trust. Yet […]
Our guest today is Megan Chickrell, Sr. Manager, Loyalty Strategy Ahold Delhaize USA. Megan is a dynamic marketer and a force in the grocery sector, just named as one of Progressive Grocer’s 2026 Top Women in Grocery: Rising Stars! Ahold Delhaize USA is a division of global food retailer Ahold Delhaize operating multiple brands in […]
Wiser Perspectives Interview Series with Kyros Insights and Len Llaguno This Wiser Perspectives interview features Len Llaguno, CEO & Founder, Kyros Insights. Kyros Insights is the world’s only actuarial firm dedicated exclusively to loyalty programs, and Len is one of the industry’s most trusted sources of information on managing loyalty program liability. Len has spent […]
The UPS Store Inc. wants small-business owners to remember that the brand is there for them during their challenges. The franchiser of 5,600 retail locations recently launched a campaign featuring its first-ever brand character, Blu, who aims to embody a UPS Store employee committed to helping small-business owners. Agency Doner Advertising pitched the idea three […]
Introducing the Apex Marketing Matrix The CMO Council Interview Series is designed to challenge your thinking and to give you access to some of the brightest minds in marketing leadership. In this episode, Bill interviews Frans Riemersma, Founder of Martech Tribe, and Tom Kaneshige, Chief Content Officer at CMO Council in a discussion titled Moving […]
Live marketing events are pulling their weight on a retailer’s balance sheet, according to new data from the Out of Home Advertising Association of America. Consumers notice and attend live marketing events, and many make a purchase afterward, according to the survey of 2,015 U.S. adults in August conducted with The Harris Poll. The study […]
At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register. Snipes first established itself as a cultural player in sneakers and streetwear in Europe, then in the United States. Its Pull Up Fresh back-to-school campaign brings that […]
The collaboration enables dig to build bespoke applications on top of its video-first social intelligence platform based on customers’ specific data and workflows WILMINGTON, DELAWARE — SEPTEMBER 16, 2026 — dig, the video-first social intelligence platform helping enterprises track fast-moving narratives across social media, today announced it is using Lovable, the software creation platform, to […]
James Mulroney has focused on building loyalty models that succeed. As he steps into the newly created role of Chief Customer Officer at CORA Loyalty, he’s not talking about the company he joined so much as the problem he intends to solve. The challenge isn’t technology, it’s a client success problem. “CORA’s growth and innovation […]