Consumer survey and behavioral data from 5.5 million customers show Black Friday and Cyber Monday are both retention and acquisition moments, with 47% of shoppers planning to explore new brands this season New York, New York — October 07, 2026 — Optimove Insights today released its Black Friday and Cyber Monday Report 2026: Winning with […]
The New Loyalty Playbook – Chapter Three This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty Playbook.” Released in three chapters, the series looks at how brands can build loyalty that lasts […]
New Research From Tillo Finds Gift Cards Have Become the Quiet Budgeting Tool for U.S. And UK Adults
Survey of 3,081 consumers finds 79% of U.S. adults and 74% brits have purchased a gift card for self-use, with nearly one in five using them as a budgeting tool AUSTIN, TEXAS — OCTOBER 13, 2026 — Tillo, the global gift card, rewards and incentives platform, today released its 2026 consumer research report, “The Gift Card Opportunity,” […]
Partner content from Paytrust Every financial institution’s answer to the time-poor client has converged on the same lever: better apps. Instant transfers, mobile check deposit, robo-advice, real-time dashboards. It’s a reasonable instinct, but it’s aimed at the wrong bottleneck. Better software solves how fast money moves, not the administrative load competing for the hours a […]
The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year. This year’s winners include Jack Morton, Wolters Kluwer, Canela Media, Bospar, AS Beauty Group and more, representing the full range of organizations setting the standard […]
New survey of AI users reveals an emerging shopper journey in which AI sits across several stages at once Artificial intelligence is rapidly becoming more than a tool for getting quick information, generating images or editing documents. For regular AI users, it is increasingly becoming part of how they discover products, compare alternatives, find deals […]
Leading global provider of purchase rewards for the world’s biggest travel, retail and financial services brands expands its international reach under new leadership LONDON, ENGLAND — SEPTEMBER 23, 2026 — (BUSINESS WIRE)–Valuedynamx, a Collinson Company and leading provider of purchase rewards, has appointed Emma Kisby as its new Chief Executive Officer to lead the business into […]
The Loyalty Newswire from The Wise Marketer This edition covers: Adobe, BMW, Capillary, CarParts.com, CITGO, CLMP™, Kroger, Kura Sushi, Leal Hub, Lidl, LIME Fresh Mexican Grill, Locafy, Northern Tool + Equipment, PLDT, Poppi, Pump & Pantry, QBF Consulting, Sends, Snipp, U.S. Bank, UnionPay, Walmart+ FROM THE EDITOR Launch season is in full swing. This week […]
X and Morgan Stanley say their Cashtags feature lets users move from posts about a stock or cryptocurrency on X to E*Trade to place a trade. At an Advertising Week New York session, the companies described the product’s reach and their measurement plans but did not say how often exposure led to a completed trade. […]