Loyalty programs are widely considered successful when they produce a 4–5x return on investment, and that benchmark is supported by recent market data. Multiple recent benchmark sources report that most programs generate positive ROI and that average returns cluster around 4.8x to 5.2x. Statista also reports that one-third of professionals say loyalty programs generate five […]
In this episode, we are delighted to interview Rory Sutherland and Dan Bennett, respectively the President Emeritus and the Senior Partner, Lead of Behavioural Science, for Ogilvy Consulting. Rory has a fascination with the vagaries of human decision making – he sees the world of advertising, marketing and loyalty as a sort of Galapagos Island for behavioural science. An accidental TikTok star […]
Credit and debit remain foundational payment tools, but a striking shift is underway: 60% of consumers now buy gift cards to use themselves, and around one in three say it helps them control their spending. Increasingly, consumers are turning to stored value such as gift cards or loyalty points to establish guardrails and manage spending […]
Agents build pipeline, create content, and run campaigns, so the marketer can set the strategy, own the results, and get back to making. Today at Connections, Salesforce gave marketers their own AI team, agents that collaborate with them to build pipeline, create content, and run campaigns. This frees marketers to be makers again — spending […]
Getting to Know CarltonOne: A Conversation with Laura Wiese, VP Client Success There’s a moment in this interview where Laura Wiese describes a promotion she helped reinvent at AIR MILES — a multi-retailer challenge that went so viral it blew past its budget and spawned its own online community of members swapping tips on where […]
Optimove AI works in every place a Positionless Marketer does their work. Inside the platform. Outside it on tools such as Claude. And on top of it through custom apps. Marketers can start anywhere FRISCO, TEXAS – JUNE 01, 2026 – Optimove, the creator of Positionless Marketing, today launched Optimove AI, the only marketing AI suite that works in […]
In this Best of Our Back Catalogue episode, we speak with Kristen Gall about how Rakuten Rewards became one of the world’s largest cashback programs. We explore affiliate marketing, major brand partnerships, global sports sponsorships, and emerging retail trends shaping consumer spending today.
Sex sells many products, so why not water? Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution as water that tastes “really freaking good,” said Allison Cullman, senior vice president of marketing. “There are definitely some things that we’re doing that will raise eyebrows,” Cullman said. […]
The Loyalty Newswire from The Wise Marketer This edition covers: 7-Eleven, Albertsons Media Collective, AI & Copyright, AI & Loyalty, Club Wingstop, CNN vs. Perplexity, Converge BizFriends, Florida vs. OpenAI, Gas Station Brands, Gen Z & Millennials, Mobile Payments, Mobile Wallets, Pricer/Sobeys, Restaurant Loyalty, Retail Media Networks, Sam’s Club, Stater Bros., TELUS Rewards, TUI Smiles, […]
Gen Z shoppers are more than twice as likely to buy secondhand items than Gen X shoppers. A new survey of 1,100 U.S. consumers from return platform Seel found that 57% of Gen Z consumers purchased a resale item either in store or online in the past 12 months, compared with 53% of millennials and […]