Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation that encompasses technological innovation, new media allocation, customer communications and—most importantly—its go-to-market strategy. We spoke with DeLu Jackson, Executive Vice President and Chief Marketing Officer at ADT, about […]
Editor’s Note: An article in CM sister pub AdExchanger reviews an innovative campaign from the B2C sector: Ally Financial’s collab with Fortnite’s open-source creator platform to launch a new golf game and transport players to its virtual Ally Arena—all while promoting the financial brand’s sponsorship of the USGA. — Traditional sports sponsorships only go so […]
Mastering the sales funnel is integral for any B2B organization. But the B2B buyer landscape is changing, and closing leads is becoming harder, with less than half of forecasted B2B sales being successfully closed. The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ […]
Photo credit: Luke Hayes When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es Devlin, a world-renowned stage designer behind Instagram’s critically-acclaimed Storyscape activation at the 2018 festival. Devlin’s “Reels Cinema,” a structure built from the ground up […]
Uber joins the Digital Vending Machine® from Bango to drive membership growth through Super Bundling
CAMBRIDGE, UNITED KINGDOM, – JUNE 25, 2024 – GLOBE NEWSWIRE — Bango (AIM: BGO) announces a strategic partnership with Uber, to expand the reach of its membership program, Uber One, by enabling bundling and Super Bundling partnerships around the world. Launching in the United States, Uber One will be available to bundle with mobile phone […]
New loyalty program transforms customer experience with enhanced convenience and exclusive benefits; newly redesigned mobile app to follow. NEW YORK, NEW YORK, – JUNE 25, 2024 – PR NEWSWIRE — Foot Locker, Inc. (NYSE: FL) has unveiled an enhanced FLX Rewards program and announced forthcoming upgrades to its mobile app, marking significant milestones under its Lace […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Most marketers today are facing a perfect storm and increasing pressures – whether it’s consumer’s concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources. Today’s episode […]
New concept tokenizes loyalty currency to benefit merchants and consumers. Tookeez is a new concept on the loyalty landscape. The program was launched in Morocco in early 2024 and is growing at a fast pace. Additional markets are planned for 2026 and beyond. Tookeez describes itself as a “loyalty program aggregator” and is on a […]
CGI PayPartner 360 streamlines end-to-end payment processing for enhanced efficiency OSLO, NORWAY, – JUNE 26, 2024 – PR NEWSWIRE — CGI (TSX: GIB.A) (NYSE: GIB), one of the largest IT and business consulting services firms in the world, announces the renewal of its partnership with ExxonMobil for payment and loyalty services across Europe and the Asia Pacific region. CGI will […]
Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning for loyalty programs and the material is based […]