The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. The consumer package goods juggernaut counts more than 400 brands in its portfolio, generates 60 billion Euros in business annually from 3.5 billion global shoppers. And it does that by putting its brands […]
Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. These changes extend beyond procedural tweaks and reshape how brands communicate, how cross-channel campaigns are executed, and how trust is built or broken with consumers in an increasingly regulated environment. Despite the FCC postponing certain enforcement provisions […]
Analysis of Tata NeuPass shows why loyalty programs continue to be effective A Case Study Series: In my article Why Loyalty Programs Continue to be Effective published in the Wise Marketer, I left off with a question of “Do brands leverage these levers?” I will begin to answer the question with a case discussion on […]
Beth McCoy to oversee CORA Loyalty growing portfolio of businesses, anchored by RewardOps, Carlson Marketing Solutions, and Points at Work WARMINSTER, Pa., May 14, 2025 – CORA Group (“CORA”), an operating portfolio of Jonas Software, a subsidiary of Constellation Software Inc., announced today that Beth McCoy was promoted to President of CORA Loyalty, reporting to Denis Brosnan, […]
For anyone who missed last week’s CRMC #TBT interview series post, Maya Baluschak, is the Director of Digital Marketing, Loyalty & CRM for Rexall. This week she shares her thoughts on differentiating customers in your marketing and the role of first party data in your loyalty program’s success. But if you missed last week then you can also […]
Strategic acquisition aims to expand Capillary’s enterprise client portfolio and enhance its position in the US, ANZ, and Asian markets Dallas, Sydney, and Singapore – May 15, 2025 — Capillary Technologies, an AI-powered loyalty management company, today announced the acquisition of Kognitiv, experts in offering intelligent, omnichannel loyalty solutions. This strategic acquisition marks Capillary’s fourth […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world’s largest banks. According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business […]
How to Tap into Emotional Loyalty to Build a Valuable Data Asset Turning customers into fans of brands – the kind who proudly wear your logo, rave about your products, and defend you like family – isn’t just about engagement; it’s a full-blown journey. The line between mere spectator and superfan goes beyond allegiance – […]
Did you know that 84% of people conduct extensive online research before making a purchase, and 40% use AI for that research? According to Lily AI’s 2025 Consumer Research Study: The Search for Smarter Shopping: The Power of Product Content, a survey of over 1,000 U.S. consumers reveals that today’s shoppers seek rich, relevant content […]
Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it […]