PASADENA, Calif. — OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President of Buyer Development and Amanda Forrester to Senior Vice President of Marketing and Communications, reinforcing the company’s commitment to commercial momentum and partner-centric product innovation. OpenX Technologies, Inc., one of the world’s leading […]
All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer SAN FRANCISCO — Vaudit, formerly BlokID, today announced the successful closing of a $7.3 million seed round of financing led by Mucker Capital, with participation from AVV, AppWorks, Plug and Play, and Kyber Knight. The list of investors […]
From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and performance NEW YORK — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025 Global Insights: North America Report. The annual report highlights […]
“We see stablecoin not as a token at rest. We see it as a token on the move. So our entire commercial model is about facilitating use cases where stablecoins are an exchange of value, not a store of value.” In the weeks leading up to the passage of the GENIUS Act, which explicitly legalizes […]
A flurry of fintech CEO departures might have one wondering what’s gotten into the water the last few weeks. At Berlin-based digital bank N26, co-founder Valentin Stalf announced he will step down as co-CEO and transition to the supervisory board; the decision followed calls from investors, reported by Bloomberg, for a change at the top […]
A debate on the risks posed to the future of loyalty by Artificial Intelligence Early in 2025, Phil Rubin, Founder, Grey Space Matters, shared a point of view in this article published in The Wise Marketer that for way too many brands and companies, loyalty is stuck. Research conducted pre-COVID revealed that 83% of consumers […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. In the new episode of Let’s Talk Loyalty in Spanish, I spoke with María Romero Panizo of MeliáRewards (Meliá Hotels). We discussed how the program is designed, how it operates across the global hotel network, and the role of data and C-level support in turning loyalty into […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The news this week comes from across the globe, with the expansion of a leading Chinese hotel loyalty program topping the list. The announcement of the combined FFP Atmos Rewards has shaken up the traveler market in Hawaii. It seems to be the […]
Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, […]
Agreement provides optionality to marketplace across 2025 Upfront and beyond NEW YORK — Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. (Nasdaq: WBD) to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery (WBD) will leverage VideoAmp’s advanced […]