The Loyalty Newswire from The Wise Marketer From the Editor Gap, operator of one of the largest retail loyalty programs in the US, launched Encore, a fresh take on customer loyalty and in support of its “Fashiontainment” branding. Love’s Travel Stops announced its own program update and Cava, Citgo, and DoorDash add significant announcements. Subway […]
Reimagined rewards program introduces better perks, richer benefits, and more ways for loyal shoppers to earn on everyday purchases Michaels is expanding its loyalty program with the introduction of a new 9% rewards tier for its most loyal customers. The updated program now features three redefined tiers — Red (3%), Gold (6%), and Platinum (9%) […]
Marketers keep framing AI as the next revolution, but AI isn’t rewriting the rules. It’s auditing whether you ever followed them. For the past 20 years, marketing has evolved through waves of disruption, from digital fragmentation and data saturation to platform dominance and performance pressure. Each wave has expanded capability faster than structural weaknesses have […]
Arpan Bhattacharya is CEO of The Intelligent Search Company, a startup building AI for adversarial environments. He describes what it takes to build “noise cancellation for decision-making.” When shopping online, context is everything. You either know exactly what to look for, or you find yourself browsing endlessly or typing vague queries into a search bar, […]
This week, we saw a major vote of confidence in vertical AI. Basis just raised a nine-figure Series B as accounting firms lean into end-to-end agents across tax, audit, and client services. Basis has raised $100 million in Series B funding at a $1.15 billion valuation, led by Accel, with participation from GV and Lloyd […]
Retailers have invested heavily in subscription programs as a cornerstone of modern loyalty. From free shipping and exclusive discounts to early access and curated experiences, subscriptions promise predictable revenue and deeper customer relationships. Yet there’s a quiet force undermining these efforts, and one that rarely shows up in loyalty dashboards or customer satisfaction surveys. Failed […]
Gap Inc. (NYSE: GAP) announced the launch of Encore this week, a new membership program that goes beyond points and discounts by introducing new fashion, entertainment, and cultural moments for members. The program encourages and rewards activity across all its iconic brands, including Old Navy, Gap, Banana Republic, and Athleta. Encore is reported to be one […]
“You have to make your organization legible to AI.” – Jennifer Smith, co-founder and CEO, Scribe When Jennifer Smith and Aaron Podolny set out to build Scribe, they didn’t start with a product idea. They started with a question: How is work actually getting done inside organizations? To find out, they interviewed around 1,200 executives. […]
New report shows loyalty is a two-way relationship that concentrates demand and accelerates sales when brands prioritize relevance over volume DUBAI / MUNICH — February 25, 2026 — dailypoint™ – The CDP for CRM & Loyalty – today announces a strategic partnership with Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. Through this […]
New report shows loyalty is a two-way relationship that concentrates demand and accelerates sales when brands prioritize relevance over volume WINSTON-SALEM, NORTH CAROLINA — February 25, 2026 — Inmar Intelligence, a leader in data-driven media and incentive technology, today announced that the company has joined the GS1 US Channel Partner Program to help CPG brands leverage GS1 Standards […]