Iconic footwear brand chooses AI-powered customer data cloud to drive global growth through personalisation Amperity, an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing operations strategy. This strategic move enables Dr. Martens to recognise and engage customers consistently across all channels, […]
We’re now, officially, into our #TBT interview series with CRMC. On Tuesday we previewed that this was coming. We also showcased some initial thoughts from CRMC 2024 keynote speaker, Sylvie Di Giusto. For those that missed Tuesdays post and videos, Sylvia is a best-selling author and expert on Emotional Intelligence and Customer Experience. Now we’re sharing three more snippets from our conversation with her […]
VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and former Meta Chief Business Officer David Fischer Google and Meta alumni founded Auxia to give marketing teams the same AI capabilities used by tech giants without requiring specialized data science teams […]
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK: The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2025’ report, summarising findings from its annual survey of […]
Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products with their own eyes in brick-and-mortar stores while researching things to buy, according to a Criteo Shopper Survey conducted in December 2024. The study involved more than 7,000 participants from key regions worldwide, including the United States, United Kingdom, […]
Verde Farms is on a mission to expand its market share in the better-for-you beef category. The brand has refreshed its packaging, increased its investments in digital marketing campaigns and expanded its retail distribution, all within the past few years, according to Kirstyn Lipson, senior director of marketing at Verde Farms. The beef brand launched […]
Executive Interview with Johann van der Westhuizen – uKnomi Co-founder and CEO There’s a “need for speed” in the Quick Serve Restaurant (QSR) business. But customers want more than just speed. They are looking for food and drink delivered quickly, accurately and with convenience. It’s a high frequency business staffed by a resource pool plagued […]
It’s that time of the year again! We’re counting down to CRMC 2025 (https://www.thecrmc.com/) this coming June 4-6th by reviving conversations that we had at CRMC 2024. We thought we’d kick-off this series with earlier than Thursday thoughts by keynote speaker, Sylvie Di Giusto. Sylvia is a best selling author and expert on Emotional Intelligence […]
Today’s episode tackles the essential topic of “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme” – a subject at the heart of loyalty marketing success. We’re joined by industry expert Priyanka Lakhani, Senior VP at Collinson Group, a global leader with over 30 years of experience in travel loyalty solutions. Collinson’s proven track record in helping […]
Global News Roundup from The Wise Marketer From the Editor It turns out that Seth Godin and your editor are not far apart in their thought process. In last weekend’s Wise Marketer Newsletter, we commented about the “Ides of March” and how it was time to get going with action created from strategy planning in […]