Executive interview with Barclays’ Doug Villone, Head of Cards and Partnerships at Barclays US Consumer Bank The third annual Barclays Travel Rewards and Loyalty Report, based on a survey of 1,000 US travelers by Wakefield Research, uncovers how travelers are leveraging loyalty programs and co-branded credit cards to maximize value, drawing inspiration from their favorite […]
“If small and mid-size banks decide not to invest in open banking, the largest banks will be able to both easily pick off new customers and steer existing customers toward preferred partners.” former CFPB official Dan Murphy told Fintech Nexus Fintechs take notice: the open banking rule saga at the CFPB is once again rearing […]
SALESmanago research across European eCommerce brands reveals what’s keeping retail marketers awake at night According to research just released by Krakow, Poland-based SALESmanago, traditional SEO is on the brink of extinction. SALESmanago, one of Europe’s leading Customer Engagement Platforms, found that seventy-three percent of eCommerce and retail marketers believe that traditional SEO will be obsolete […]
This episode is also available in video format on www.Loyalty.TV. Today’s episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas. In this conversation, Paula shares the inspiring origin story of Let’s Talk Loyalty – from spotting a gap in the market to launching the industry’s first podcast dedicated to loyalty, and eventually expanding into Loyalty […]
New capabilities extend the company’s industry-first AI leadership with marketer-focused AI agents across personalization, analytics, audience discovery, and competitive intelligence. BOSTON – June 3, 2025 – Exchange Solutions, a leading provider of personalized loyalty solutions, today announced the expansion of its AI capabilities rounding out a comprehensive suite of AI agents purpose-built to increase marketer […]
Vici, a MarTech leader in the digital advertising space, proudly announces the launch of Website Visitor ID, a groundbreaking tool that empowers partners to de-anonymize website traffic and transform it into real, actionable sales leads. “We launched Website Visitor ID to record-breaking attendance and hundreds of account executives, media groups, and agencies from across the […]
The Loyalty Newswire from The Wise Marketer From the Editor Our team is attending CRMC in Chicago this week, and we will have a full conference report for you when it all wraps up. Wise Marketer is the principal media sponsor for this annual retail marketing and loyalty conference, and we’ll be absorbing content, making […]
Editor’s Note: In the past five years, chocolate brand Tony’s Chocolonely has grown its North America sales from single-digit millions of dollars to more than $70 million per year. And a large part of its recent success comes from adding paid media to the marketing mix as a supplement to shopper marketing, live events and […]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. This was the topic of “Gen Z Broke the Marketing Funnel,” a panel discussion at the April 2025 POSSIBLE conference in Miami. […]
Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is based on a January 2025 survey of 650 marketers across the U.S., UK and Australia. Altogether, 37% of marketers plan to partner […]