I just returned from Chicago and I’m still processing everything I heard at Salesforce Connections 2026. The energy at an event like this is hard to describe to someone who wasn’t there. Thousands of marketers, developers, and executives all operating on the shared assumption that the future of customer engagement has already arrived — and […]
As loyalty programmes continue to evolve, some of the most valuable lessons come from brands that focused on simplicity and customer value from the start. In this episode of Let’s Talk Loyalty, we revisit the story of the ebookers Bonus+ Rewards Programme, launched by online travel agency ebookers in 2016. Designed to be straightforward, generous, […]
New Q1 2026 “Agentic Commerce Pulse” survey from Riskified reveals a growing trust gap in agent-driven commerce, as consumers embrace AI across the shopping journey but remain hesitant to hand over control amid concerns over fraud, security, and accountability NEW YORK, NEW YORK – APRIL 27, 2026 – Riskified (NYSE: RSKD), a global leader in ecommerce […]
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Fenty Beauty is jumping into marketing with agentic AI platforms, because the consumer shift is here, said Sapna Shah Parikh, Chief Digital Officer and Senior Vice President of Global Marketing at Kendo Brands Inc., the owner of Fenty Beauty Brands. “Being in this industry for so many years, you know when you’re seeing a seismic […]
While at the Experiential Marketing Summit in May, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods. Hund discusses the strategic value of events as a marketing channel, the challenges of aligning all stakeholders on event goals and outcomes, the brand’s latest marketing campaigns and more. Transcript: Kaylee Hultgren: Hello […]
Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. This week’s issue looks at a category most fintech founders avoid: what happens after the wealth is built. Houston-based Paige has raised a $2.5 million round led by 22nd State Banking Company to help families organize their financial […]
Loyalty’s problem is no longer innovation. It is delivery. For more than a decade, the loyalty industry has produced ideas faster than it has produced results. The Gap Between Talking and Doing Walk into almost any loyalty conference and you will hear the same themes repeated: personalisation, AI, ecosystems, dynamic rewards, customer centricity, retail media […]
Tecsa, the developer of disruptive AI-native technology collapsing the time from insights to action for retailers and CPGs in ranging and promotion optimisation, operations, supply chain and retail media today announces the appointment of Jamie Clarke as President of Tecsa North America. Jamie has led commercial teams for some of the world’s largest retailers including Southeastern Grocers […]
Parafin co-founder Sahill Poddar said it took one visit to an auto body shop to know he and co-founders Vineet Goel and Ralph Furman were on the right track with their vision for an embedded financial infrastructure company, one that addresses a $2 trillion opportunity. When Parafin was in its infancy, Poddar walked into an […]