The Loyalty Newswire June 29, 2026

The Loyalty Newswire from The Wise Marketer This edition covers:  Basket Size, CLMP™ Workshop, Celero Commerce, Deluxe, Digital Wallets, Elavon, Geo Location, GHA Discovery, Leal Hub, Lowe’s, Millennial Payment Habits, Scooter’s Coffee, Snipp Interactive, Snoonu, Wyndham FROM THE EDITOR The big news for this community is that CLMP™ professional education is coming to Mexico City […]

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Everpure’s Rebrand Reflects the New Rules of B2B Marketing in the AI Era

Renaming a public company is rare. Renaming one in the B2B technology sector is even rarer. Earlier this year, Pure Storage became Everpure, marking the culmination of more than a year of work and a broader effort to reposition the company beyond its roots in enterprise storage. According to Everpure CMO Lynn Lucas, the company […]

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Why AI-generated Creator Content Needs Governance Infrastructure

Over the past year, concerns around AI-generated content have moved well beyond specialist discussions about technology and copyright. When artists such as Taylor Swift, and Ariana Grande publicly challenge the use of their work, image or identity, it becomes clear that something broader is happening. Questions that once sat largely within legal and policy circles are increasingly becoming […]

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Bolla Oil Selects PAR Technology to Power Its First Customer Loyalty Program

The convenience retailer launches Bolla Rewards to deliver immediate in-store value and strengthen customer engagement across 160+ locations NEW HARTFORD, NEW YORK — June 23, 2026 —  Bolla Oil Corporation, the operator of Bolla Market convenience stores, has selected PAR Technology Corporation (NYSE: PAR) as its technology partner to launch Bolla Rewards, the company’s first customer loyalty program. […]

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AI Redefines Skills, Roles, Technology and Governance — According to Org.works and Cordial — With 50% of Retail Leaders Planning to Increase Marketing Headcount

Marketing’s next competitive frontier is understanding the context behind customer behavior SAN DIEGO, CALIFORNIA — June 22, 2026 —  Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean, and Boot Barn, today released Designing the AI-Native Marketing Organization, a new report on how retail marketing leaders are rethinking skills, roles, technology, and governance to keep pace […]

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Real-time Personalisation is Essential in the Age of Agentic AI and Disintermediation

Marketers are facing an uncertain time as consumers increasingly adopt AI agents in their shopping journeys. As machines act autonomously on behalf of customers, a wedge is being driven between retailers and consumers – undermining brands’ ability to nurture loyalty and build long-term relationships. The disintermediation threat posed by this agentic AI trend is not […]

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Chewy Chases World Cup Attention With Cuddle Shuttle

When your team loses during the FIFA World Cup — because odds are, at some point they will — pet care brand Chewy has a dog available to cuddle and support you. This is the premise behind the retailer’s Cuddle Shuttle, which is touring Miami June 25-28, stocked with emotional support dogs aboard for fans […]

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Nearly Half of Americans Trust AI More Than They Did a Year Ago

New research from Storyblok finds 70% of US consumers say ads in AI search are the fastest way to break that trust NEW YORK, NEW YORK — June 23, 2026 — Today, Storyblok, a leading headless content management system built for the AI era, released new research revealing how US consumers are navigating the rise of AI-driven […]

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#783: Epsilon: Driving Commercial Change Through Gamification

This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdray, Director of Strategy and Insights at EMEA Epsilon. Epsilon has been helping clients deliver loyalty objectives globally for more than 50 years. Epsilon Loyalty combines deep loyalty expertise with enterprise-grade […]

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How Will You Define “Knowledge” in an AI Future?

When artificial intelligence makes knowing everything free and instant, what will society truly value — and who will rise to the top? For most of human history, the surest route to power was simple: know something others don’t. Scribes weren’t just clerks — they were gatekeepers to civilization itself. Then the printing press arrived, and […]

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