How NBCUniversal Is Marketing the 2026 Winter Olympics as a ‘Pop Culture Franchise’

NBCUniversal is set for so-called “Legendary February,” a month of major sports events airing across its linear and streaming platforms. In addition to being the home of this year’s Super Bowl and NBA All-Star Weekend next month, NBC Sports will also broadcast wall-to-wall coverage of the 2026 Milan Cortina Winter Olympics (Feb. 6-22). For NBC, […]

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CES 2026: How Family Safety App Life360 Amplifies Relevance to Win User Engagement

Nearly 100 million people worldwide, including 50 million in the U.S., use location-sharing app Life360 to stay connected with and keep track of their family members, pets and personal belongings. And this particular user base is highly engaged. They open the app an average of five times a day, according to Brian McDevitt, VP of […]

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Capgemini Survey: Consumers Seek Online Deals, Transparency, Balanced Use of Tech

Tech convenience and a human touch. Price consciousness and selective splurging. Openness to AI and wariness of it. Shoppers are rife with contradictions, according to Capgemini’s report “What Matters to Today’s Consumers 2026.” For instance, 62% of the consumers worldwide surveyed in October 2025 said they were spending more time searching online for deals and […]

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Marketing to Clean Beauty Shoppers: Five Categories of Consumers

For more than a century, cosmetic brands marketed their products on aspiration: showcasing carefully curated images of stereotypically beautiful people, emphasizing their ability to achieve physical attractiveness and flawless complexions with the stroke of a brush, according to Ian Baer, Founder and CEO of beauty marketplace Soothe. But over the past two decades, consumers’ interest […]

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Fintech 3.0 Runs on Stablecoins: Norwest VP Jordan Leites Shares Fintech’s Next Infrastructure Gains

“Fintech 3.0 is about the fundamental shift of the plumbing itself. For decades, you’ve had old banking technology and old rails. Money really hasn’t moved in any new formats or new ways. Stablecoins are redefining how money moves in many different types of formats.” — Jordan Leites, vice president of Norwest Venture Partners Norwest Venture […]

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#737: Bakers Delight – Winner of Best Loyalty Program Launch (Archive Episode)

Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons, and now also available to watch on www.Loyalty.TV and listen on Let’s Talk Loyalty Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so we are delighted to share […]

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Blackhawk Network (BHN) Launches Category-Specific Prepaid Rewards Card for Fuel, EV Charging and Grocery Applications

New physical and digital filtered cards help businesses deliver targeted rewards that align with recipient needs and brand goals PLEASANTON, CALIFORNIA – JANUARY 13, 2026 — (BUSINESS WIRE)–Blackhawk Network (BHN), a global leader in rewards and branded payments, is expanding its partnership with Mastercard® to launch two new filtered prepaid card rewards products: the Drive Prepaid Card […]

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CMO Council Marks 25th Anniversary In 2026 With Expert Views On Evolutionary Role Of Chief Marketing Officer In C-Suite

Announces New Regional President in Asia, Findings of Digital Marketing Transformation Audit, and Thought Leadership Campaigns with New Growth Officer Council and Chief Marketer Network SAN JOSE, CALIFORNIA – JANUARY 14, 2026 — The CMO Council’s inaugural blog for 2026 reflects on 25 years of an evolving and defining role for the chief marketing officer in the […]

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Xero’s Jolly on building a tech roadmap to level playing field for small businesses

It’s not just enterprise companies investing in AI for driving efficiency and lowering costs–but small businesses have a different set of considerations and hurdles for adoption The analytics gap between large corporations and small businesses is getting wider. Enterprise-level companies have entire teams dedicated to calculating customer lifetime value, justifying big investments and crunching numbers […]

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Fun is Not Optional Anymore

Raising the bar in restaurant loyalty Creating a differentiated loyalty program in the restaurant industry is both incredibly easy and maddeningly difficult. Easy, because we now live in an era where the digital toolbox is overflowing with technologies capable of transforming even the most mundane rewards program into a vibrant engagement ecosystem. Difficult, because too […]

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