A Guide for CMOs in 2026 The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Marta Bowles, Chief Communications Officer & Head of Global Marketing CoE at NielsenIQ. Marta recently had an […]
If you’ve scrolled through social media lately, you may start to wonder whether the internet collectively misplaced an entire decade. Old photos are resurfacing. “Summer ’16” playlists featuring artists like Frank Ocean and Beyoncé are reappearing, and memes and moments from 10 years ago are suddenly trending again. The irony is that 2016 wasn’t exactly […]
The fact that the percentage of marketing teams using AI soared during the past year isn’t surprising. What may be surprising, however, is that the percentage able to prove ROI declined during that same period. In “The State of AI in Marketing 2026,” AI platform provider Jasper reports that 91% of the 1,400 marketing professionals […]
The company’s 2026 Smart Loyalty Guide finds traditional loyalty programs are failing as brands shift toward advocacy-driven growth Austin, TX — February 10, 2026 — Brevo today releases its 2026 Smart Loyalty Guide, written in collaboration with Scott Brinker of Chiefmartec, examining why traditional, discount-led loyalty programs are struggling to deliver meaningful retention or return on […]
New research bundle delivers actionable intelligence on loyalty program preferences, category dynamics, and paid membership trends among Mexican consumers DEERFIELD BEACH, FLORIDA — Feb. 10, 2026 — Wise Marketer Group (WMG), the trusted steward and advocate for the global customer loyalty marketing industry, today announced the release of the Wiser Research Mexico Customer Loyalty Insights […]
Increases TigerWash membership retention while incentivizing members to become top-performing customers at The Market c-stores Newton, MA — February 10, 2026 — Paytronix, the leader in guest engagement solutions , and RINSED, the Car Wash CRM , announced a joint integration on behalf of Tiger Fuel, a full-service petroleum product distributor in Central Virginia. This collaboration allows Tiger Fuel to […]
This episode is also available in video format on www.Loyalty.TV. This episode examines how PetSmart uses behavioral science, data, and shared passion to create a loyalty program that feels personal and purposeful. Our guest today is Emily Feldman, Senior Director of Loyalty and Membership Experience at PetSmart. From rewarding engagement over transactions to moving beyond […]
Loyalty & Awards to take place 16th – 18th November at the iconic Pan Pacific Vancouver Dubai, UAE — February 10, 2026 — UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has announced a partnership with Global Flight to proudly support Loyalty & Awards, the leading global conference for the travel loyalty industry – […]
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product. Consumers need to reappraise I Can’t Believe It’s Not Butter, said Olga Osminkina-Jones, Chief Marketing Officer at Flora Food Group, which owns the brand. I Can’t Believe It’s Not Butter has been […]
The Loyalty Newswire from The Wise Marketer From the Editor Over the weekend, the Seattle Seahawks won Super Bowl LX while smothering the New England Patriots, three-time Olympic medalist Lindsey Vonn crashed in the downhill event while attempting to compete on a torn ACL at 41 years of age, and the Dow Jones Industrial Average […]