Consumers Drive 8% lift in Holiday Gift Card Purchases Over Thanksgiving Weekend

Cyber Monday sales fall approximately 7%. Third-party sales see an uptick, and in-store a downtick, but sales hold relatively consistent year-over-year NEWTON, MASSACHUSETTS – December 11, 2025 – Paytronix, an Access Group Company, and the leader in guest engagement for restaurants and convenience stores, reports that restaurant gift card sales saw a consumer shift to earlier […]

Read more
Nonprofit Airbnb.org Brings Home the Spirit of Giving in its New Campaign

Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round. Airbnb.org, founded by rental company […]

Read more
The AI ‘Workslop’ Crisis: Costs and Cures of the Automation Rush

AI is everywhere at work—but quality isn’t. A Snowflake leader and the co-founder of Unframe AI share how companies can prevent workslop from costing their business millions in lost productivity and trust. The rise of AI has pushed organizations into a race toward speed and efficiency. They all want their teams on their toes, delivering […]

Read more
The Loyalty Newswire December 8, 2025

The Loyalty Newswire from The Wise Marketer From the Editor Browse through the news these past two weeks and what do we learn? Value and simplicity matter more than ever Subway’s return to a “buy-3-get-1” offer suggests some brands believe customers just want straightforward value. Loyalty models for Retailers are going beyond traditional points Snipes’ […]

Read more
Loyalty Juggernaut Ushers in a New Era of Modern Loyalty Tech: Recognized as a Strong Performer in The Forrester Wave™ for Loyalty Platforms, Q4 2025

Elevating loyalty to ignite measurable growth through AI-powered decisioning, smarter engagement, and ecosystem monetization. PALO ALTO, CALIFORNIA – December 10, 2025 – PRNewswire/ — Loyalty Juggernaut (LJI), the company behind GRAVTY®, the world’s first cloud-native, patented, enterprise loyalty platform, announced its recognition as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. This recognition marks a major milestone for LJI […]

Read more
EQB Redefines Challenger Banking in Canada With Agreement to Acquire PC Financial From Loblaw, Delivering Transformational Benefits for Canadians

Creates one of Canada’s largest loyalty-linked banking ecosystems with significant benefit for millions of Canadians Expands the benefits of PC Optimum™ and will offer more ways for Canadians to earn rewards on their everyday banking Cements EQB as the challenger in Canadian banking, servicing more than three million Canadians with a scaled credit card portfolio […]

Read more
#729: 30 years of Award-Winning Loyalty Leadership in Health & Beauty Retail

This episode is also available in video format on www.Loyalty.TV. Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights almost 13 million active members. Clicks ClubCard won three awards at this year’s South African Loyalty Awards and most notably, Team of the Year. Clicks Clubcard […]

Read more
CMO Council Interview Series – Jarryd McDonald, Founder Culture Cartel

A discussion of entrepreneurship, building great brands and starting from scratch The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Jarryd McDonald, founder and CMO of Culture Cartel Inc., a Toronto […]

Read more
New Snipes Loyalty Program Touts Cash Back

In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers and increase lifetime value for the business, said Chief Marketing Officer Kelley Walton.  The program, dubbed Snipes Reserve, gives shoppers early access to limited sneaker releases and in-person events, plus 3% cash back on purchases.   Within the Snipes app, loyalty program members also have […]

Read more
The Uncomfortable Truth About QSR Loyalty

Guest Feature: It isn’t broken because of customers. It’s broken because of the design Merkle Says QSR Loyalty Is Changing. I Say It Isn’t Changing Nearly Enough. I kept circling back to the recent Merkle article on “redefining loyalty” in QSRs. It’s polished, optimistic, well-structured, and full of the usual modern marketing vocabulary. It nods knowingly […]

Read more