Unifying loyalty, ordering, and guest data for a seamless customer experience NEW HARTFORD, NEW YORK– NOVEMBER 18, 2025 / PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced that Mr. Pickle’s Sandwich Shop® has selected PAR® Engagement to unify its loyalty and ordering experiences across its growing national footprint. A longtime partner, Mr. Pickle’s has been a PAR customer […]
Gen Z Wants New Models for Loyalty and Payments Let’s face it—most retail loyalty programs were built in a different era. An era where credit cards reigned supreme. But Gen Z? They’re not buying into credit and the debt that comes with it like previous generations did. Nearly 70% of Gen Z use a debit […]
New SALESmanago research reveals that 27% of marketers struggle with personalising offers during Black Friday, even though 99% see it as key to eCommerce success Execution is also a challenge for them, with almost half (47%) time-poor or “just about coping” LONDON, UNITED KINGDOM — NOVEMBER 20, 2025 / New research from SALESmanago, the AI-powered Lifecycle Engagement Platform, […]
For some, the day after Thanksgiving is the unofficial kickoff for the Christmas season. But for Hallmark Channel, the “Countdown to Christmas” marathon of holiday programming gets underway in October and continues until the big day. Each year, the Patron Brand of Holiday Cheer finds a new way to get the merriment rolling. With 2024 […]
As AI devours traditional web traffic, blockchain startups are reviving the dream of user-owned data and agent-powered micropayments. The question of how to power the internet has been a stubborn source of debate since more or less the genesis of the information superhighway. (We mean “power” metaphorically speaking.) How to address this question has been […]
Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shutoff Google search ads. Mass marketing is not the growth plan for baby monitor brand Owlet. The baby camera and medical sock manufacturer has a limited target audience of first-time parents, who are […]
Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand looking to glow up its brand identity. Jewelry brand manufacturer Pandora is looking to the Los Angeles shopper to rediscover its brand — how Pandora is more than just a charm bracelet — and its new collection. The global […]
“I regularly evaluate the companies out there that are AI native and trying to solve these problems: teams founded by the people who used to run AI and machine learning at Stripe and all these other companies, and it’s not that hard to break their stuff. If it was, I would be buying them.” Reust […]
Today’s interview features insights from MSET, a UAE based digital solution company that is helping brands build smarter and more meaningful loyalty experiences, with an amazing client list in FMCG (fast-moving consumer goods) and telecommunications. We’re joined by Co-Founder Suky Bal, and Lead Campaign Manager Rajesh Srimalani, who enjoyed a great conversation in person in our studio with host Lisa […]
For most of my career, the marketing world has been neatly divided into two distinct camps: business-to-business (B2B) and business-to-consumer (B2C). We operated on the principle that B2B was about the customer relationship, while B2C was all about the product. These were the established rules, and for a long time, they worked. But the rules […]