Capillary Technologies has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company, from Mastercard. Capillary Technologies offers AI-powered cloud-native products and solutions to large enterprise customers globally monetized through long term subscription contracts. According to the company’s publicly filed investor presentation, the acquisition is reflective of an inorganic growth strategy […]
New report shows loyalty is a two-way relationship that concentrates demand and accelerates sales when brands prioritize relevance over volume NEW YORK, NEW YORK — February 24, 2026 — (GLOBE NEWSWIRE) — Loyalty in the digital era is neither automatic nor unconditional. According to new research from Optimove Insights, consumers actively choose the brands they remain loyal to, and they expect […]
Fresh Step, a brand of cat litter established in 1984 and owned by The Clorox Company, saw Valentine’s Day as an opportunity to stand out to consumers. Really. The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates. The brand’s campaign, called “Date Cats, Not […]
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community. Chief Marketing Officer Heather Malenshek isn’t sure if Land O’Lakes Inc.’s latest marketing initiative will sell more butter. But that wasn’t the original intent of the […]
This episode is also available in video format on www.Loyalty.TV. TELUS is one of Canada’s largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital health services. What makes TELUS particularly interesting from a loyalty perspective is how they’ve evolved their interactions with TELUS Services customers (mobility, internet, security, and TV) through a new national […]
WASHINGTON, D.C. — February 20, 2026 — National Foreign Trade Council (NFTC) President Jake Colvin today issued a statement following the Supreme Court’s decision regarding the use of the International Emergency Economic Powers Act (IEEPA) to implement tariffs: “It’s a relief to see the Supreme Court unequivocally decide that IEEPA did not provide the authority for the administration […]
The Loyalty Newswire from The Wise Marketer From the Editor Change is always in the wind. This week, we see Airbnb acknowledge loyalty as a “massive growth accelerator” while the CEO notes their offer will go beyond a currency system to award “meaningful benefits.” Bank of America is expanding its rewards program to reach a […]
As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into the Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends […]
As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into the Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends […]
Most compliance software adds visibility. Sphinx wants to do the work. The San Francisco–based fintech startup just raised a $7.1 million seed round led by Cherry Ventures, with participation from Y Combinator, Rebel Fund, Deel Ventures, and Singularity Capital Its pitch is simple: compliance isn’t primarily a technology problem, it’s an operations problem, and AI […]