FUNDED: Basis Lands $100M as AI Agents Move From Copilots to Full Workflows in Accounting 

This week, we saw a major vote of confidence in vertical AI. Basis just raised a nine-figure Series B as accounting firms lean into end-to-end agents across tax, audit, and client services. Basis has raised $100 million in Series B funding at a $1.15 billion valuation, led by Accel, with participation from GV and Lloyd […]

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How Failed Subscription Payments Can Quietly Erode Loyalty

Retailers have invested heavily in subscription programs as a cornerstone of modern loyalty. From free shipping and exclusive discounts to early access and curated experiences, subscriptions promise predictable revenue and deeper customer relationships. Yet there’s a quiet force undermining these efforts, and one that rarely shows up in loyalty dashboards or customer satisfaction surveys. Failed […]

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GAP Launches ENCORE, a New Loyalty Program for Lovers of Fashion and Entertainment

Gap Inc. (NYSE: GAP) announced the launch of Encore this week, a new membership program that goes beyond points and discounts by introducing new fashion, entertainment, and cultural moments for members. The program encourages and rewards activity across all its iconic brands, including Old Navy, Gap, Banana Republic, and Athleta. Encore is reported to be one […]

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Scribe CEO Jennifer Smith on what happens when AI joins your team

“You have to make your organization legible to AI.” – Jennifer Smith, co-founder and CEO, Scribe When Jennifer Smith and Aaron Podolny set out to build Scribe, they didn’t start with a product idea. They started with a question: How is work actually getting done inside organizations?  To find out, they interviewed around 1,200 executives. […]

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dailypoint™ announces strategic partnership with Global Hotel Alliance

New report shows loyalty is a two-way relationship that concentrates demand and accelerates sales when brands prioritize relevance over volume DUBAI / MUNICH — February 25, 2026 — dailypoint™ – The CDP for CRM & Loyalty – today announces a strategic partnership with Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. Through this […]

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Inmar Intelligence Partners with GS1 US to Help Emerging Brands Scale Faster with Accurate and Confident Couponing

New report shows loyalty is a two-way relationship that concentrates demand and accelerates sales when brands prioritize relevance over volume WINSTON-SALEM, NORTH CAROLINA — February 25, 2026 — Inmar Intelligence, a leader in data-driven media and incentive technology, today announced that the company has joined the GS1 US Channel Partner Program to help CPG brands leverage GS1 Standards […]

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Customer Loyalty Isn’t Dead, but It’s More Stuck Than Ever.

For many brands, leadership is killing it. To paraphrase Mark Twain, the death of loyalty is somewhat of an exaggeration. There are more programs and points than ever and forecasts of continued growth. But loyalty is facing serious challenges, and AI is far from the solution. The Challenges Brand trust is eroding. Loyalty currencies and […]

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SugarCRM Named a Leader in the Nucleus Research Report

Sales Force Automation Technology Value Matrix 2026 SAN FRANCISCO, CALIFORNIA — February 24, 2026 — SugarCRM , provider of the award-winning intelligence-driven sales automation platform, today announced that it has been named a Leader in the Nucleus Research Sales Force Automation (SFA) Technology Value Matrix 2026. The full report from Nucleus is available here . This is the […]

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#749: bp South Africa Demonstrates How Loyalty can be an Enabler of Business Growth

This episode is also available in video format on www.Loyalty.TV. Nokwanda Khumalo is a seasoned executive with experience across multiple industries, having led fuel retail and loyalty projects for over a decade. In this interview, she shares how loyalty can become a powerful growth enabler when an organisation commits to it at a leadership level. Reflecting on the […]

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Great Clips Taps into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign. National Football League quarterback Kirk Cousins likes a value haircut at Great Clips, and the hair salon’s marketing team is using the organic praise to its […]

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