This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, we explore how storytelling drives trust, credibility, and long-term loyalty in B2B, within the highly complex world of shipping and logistics. Our guest is Samantha Almon Adeluwoye, Global Head of Content, Social Media, & Storytelling at A.P. Moller – Maersk. Samantha shares how storytelling at Maersk is grounded in the company’s values and its responsibility as a trusted custodian of customers’ goods. Rather than being separate from operations, human stories are used to strengthen confidence in Maersk’s reliability, care, and expertise — helping customers connect emotionally while trusting operational excellence. The conversation also explores how social media functions as a strategic relationship engine in B2B, enabling connection across complex decision-making ecosystems while reinforcing trust over time. Samantha offers insight into how consistent, values-led storytelling supports retention, referral, and long-term partnerships in an industry where credibility is everything. With a strong track record of delivering engaging, purposeful content at global scale, Samantha provides a thoughtful perspective on how human storytelling and operational capability work together to build loyalty. This episode is hosted by Nyeleti Sue-Angel Nkuna.
NEW YORK, January 28, 2026 — Emplifi, a leading CX and social media marketing platform, today announced record growth in customer engagement, AI adoption, and social data expansion across its unified suite of solutions. In 2025, Emplifi clients generated an average of more than 53,000 AI-powered interactions per month and published nearly 600,000 social posts per month, […]
Contentsquare’s 2026 Digital Experience Benchmarks reveals the new patterns shaping digital commerce and customer behavior online NEW YORK – January 29th, 2026 – AI’s growing influence is reshaping how people discover and evaluate brands. Discovery is shifting upstream, attention is getting more expensive, and digital experiences are now judged in seconds. New data from Contentsquare’s 2026 Digital […]
Twin Falls, ID — January 2026 — KickBack Points announced Linda M. of Southern California as the winner of the 2025 KickBack Points Fantasy Football Contest, a season-long loyalty promotion designed to drive repeat visits, customer engagement, and incremental revenue at participating convenience and fuel retailers. Linda is a frequent shopper at Rocket Convenience Stores, a long-time KickBack […]
Executive interview with Courtney Zalewski, Chief Brand and Marketing Officer, Embarc This episode of the Wiser Loyalty podcast, a series produced in partnership between Let’s Talk Loyalty and The Wise Marketer™ breaks new ground as we explore the retail Cannabis industry. Marketing to consumers in a regulated industry has complexities, and our guest Courtney Zalewski […]
Upcoming Events: March Convergent TV World March 5-6, 2026 | The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC April LeadsCon 2026 April 22-24, 2026, MGM Grand, Las Vegas May AdExchanger’s Programmatic AI May 18-20, 2026 | Park MGM, Las Vegas Experiential Marketing Summit May 18-20, 2026 | […]
Promoting consumers’ health is a good long-term bet for any company, particularly a life insurance company. Investment, retirement and life insurance brand John Hancock has seen great returns from prioritizing consumer health and wellness in the form of increased customer loyalty and engagement, CMO Lindsay Hanson told Chief Marketer. According to Hanson, the company has […]
The first month of 2026 is closing and as we look to what the year will bring, founders and investors point to stablecoins, AI and regulations, among other topics, to drive business and investment this year. “2026 could be the inflection where crypto becomes core financial infrastructure rather than a parallel ecosystem.” — Daniel Liu, […]
CALGARY, AB, Oct. 15, 2025 – WestJet and TELUS, two of Canada’s most trusted and iconic brands, have linked their loyalty programs to deliver industry-leading value and flexibility to their members. Starting today, WestJet Rewards and TELUS Rewards members who link their accounts can earn, transfer and redeem points across the programs, unlocking exclusive travel and connectivity benefits. They will […]
For shoppers looking to buy a ceiling fan, they can browse the 100 Lowe’s has in store or the 8,000 more the home improvement store has online. And that’s the power of a marketplace: More options. Joseph Cano, Senior Vice President of Digital at Lowe’s, knows shoppers don’t want 8,000 ceiling fan options. But there’s […]