Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community. Chief Marketing Officer Heather Malenshek isn’t sure if Land O’Lakes Inc.’s latest marketing initiative will sell more butter. But that wasn’t the original intent of the […]
This episode is also available in video format on www.Loyalty.TV. TELUS is one of Canada’s largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital health services. What makes TELUS particularly interesting from a loyalty perspective is how they’ve evolved their interactions with TELUS Services customers (mobility, internet, security, and TV) through a new national […]
WASHINGTON, D.C. — February 20, 2026 — National Foreign Trade Council (NFTC) President Jake Colvin today issued a statement following the Supreme Court’s decision regarding the use of the International Emergency Economic Powers Act (IEEPA) to implement tariffs: “It’s a relief to see the Supreme Court unequivocally decide that IEEPA did not provide the authority for the administration […]
The Loyalty Newswire from The Wise Marketer From the Editor Change is always in the wind. This week, we see Airbnb acknowledge loyalty as a “massive growth accelerator” while the CEO notes their offer will go beyond a currency system to award “meaningful benefits.” Bank of America is expanding its rewards program to reach a […]
As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into the Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends […]
As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into the Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends […]
Most compliance software adds visibility. Sphinx wants to do the work. The San Francisco–based fintech startup just raised a $7.1 million seed round led by Cherry Ventures, with participation from Y Combinator, Rebel Fund, Deel Ventures, and Singularity Capital Its pitch is simple: compliance isn’t primarily a technology problem, it’s an operations problem, and AI […]
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% sales growth. Grandmas eat dates. It’s true, but millennials and Gen Z consumers should be eating them too, said Amanda Sains, Vice President of Marketing for date brand Joolies. The product category was in need of a shake up, […]
“Wouldn’t it be great if we could actually do a different way of doing banking, lending or consumer finance in Colombia?” – Santiago Suarez, co-founder and CEO, Addi When Santiago Suarez talks about why he started Addi, a Colombian credit and buy now, pay later platform, he doesn’t begin with technology, funding rounds or market […]
The new product offering uses machine learning to support targeted buyer engagement and rebate incentives OVERLAND PARK, KANSAS– FEBRUARY 8, 2026 — (BUSINESS WIRE)–TreviPay, a fully managed B2B payments platform, today announced the availability of the Growth Center, a set of capabilities within the TreviPay Client Portal to help identify buyer growth opportunities more strategically […]