Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer. Google’s recent announcement that they would postpone the cookie wind-down has simply delayed the inevitable. This eventual shift marks a departure from the conventional audience-based targeting methods, prompting […]
When we started Fintech Nexus in 2013 (known as LendIt back then) we did not have grand plans. The idea was simply to gather the brain trust in the newly-emerging online lending industry so we could learn from each other, network, and do business. We figured we would work on a small event a few […]
What Shoppers Should Expect Between Memorial Day and Amazon Prime Day Memorial Day sales ended May 27, but some deals will likely continue into July to compete against Amazon Prime Day. Here’s what to expect this extended summer sales season. If Amazon Prime Day is the kickoff to the back-to-school shopping season, then Memorial Day is […]
Influencer marketing is an important element of the marketing mix. Spending in the U.S. is predicted to hit nearly $6 billion this year, and almost 83% of marketers will use influencer marketing. Other well-shared studies predict the creator economy will be valued at more than $70 billion in 2024. However, there is a missed opportunity […]
Efficient growth is now “in,” and not just with the CFO. Nearly every company, regardless of size or sector, is still navigating layoffs and budget cuts. No matter what part of the organization you are in, you are probably required to drive the same results with fewer resources. But how can you drive the same […]
“It is really important that you, as a leader, understand that your role is to inspire and motivate. It’s not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what you did, but how you […]
Obsession can mean many different things. It can describe a Taylor Swift superfan’s dedication to decoding hidden messages in her album covers or laser-focused attention to detail. But when it comes to customer satisfaction, obsession is exactly what’s required—in every experience, at every touchpoint and on everyone’s mind. For marketers, success isn’t just a moving […]
Looking back over my decade-plus covering fintech, I see parallels between earned wage access (EWA) today and the past paths of equity crowdfunding, peer-to-peer lending and BNPL. Others in the industry do, too. In broad strokes, entrepreneurs use new(ish) technology to create a novel solution to an existing problem or to refresh an old idea […]
The Synapse debacle continues. Former FDIC Chair Jelena McWilliams is the court-appointed trustee managing the bankruptcy process. She was appointed on May 24. On Friday, the bankruptcy judge held a hearing during which the first report from McWilliams was discussed. She has been trying to reconcile the missing funds, and it appears that there is an […]
Since 2021, U.S. entrepreneurs have submitted five million new business applications per year, according to the U.S. Census Bureau. And in 2023, the number of new small business formations increased by nearly 9% compared to the previous year, suggesting that the growth of the small business sector shows no signs of abating. This creates a […]