Executive interview with Rachel Bicking, EVP Innovation Kobie Marketing The Importance of Customer Data in 2025 Among the most discussed topics in C-Suites during 2024 is customer data. According to Gartner, the number of companies appointing Chief Data Officers has surged by 57% over the past five years. This shift underscores the growing recognition of […]
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it all on tighter budgets. To get this right, campaign personalization and contextualization—achievable at scale with the right AI strategy—must be part of that equation. Spray-and-pray approaches are going away, quickly, and […]
In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce. MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over […]
MINNEAPOLIS, MN, (January 8, 2025) –– Capillary Technologies, the leading global loyalty provider that delivers AI-powered loyalty solutions, is thrilled to announce the expansion of our strategic partnership with Adobe as an official Adobe Technology Partner for the Adobe Experience Cloud. This partnership marks a key milestone in our overall company strategy to strengthen strategic alliances […]
This week’s Customer Loyalty and Digital Marketing News From the Editor The historically devastating fires continue to burn in the Los Angeles area of the United States. Seeing the devastation wrought by these fires, it seemed a petty work to be creating a summary of global news, but we have to keep moving and we […]
BOSTON, MA, (January 13, 2025) –– parcelLab, the leading post-purchase experience platform, today announced the launch of pL Copilot and AI Email Editor at NRF 2025: Retail’s Big Show Convention in New York. These two game-changing capabilities that are designed to transform how retailers manage and personalize their post-purchase journeys. Copilot and AI Email Editor raise […]
How Brands Will Thrive in 2025’s Era of Agentic AI In 2025, we’re moving from an era where the customer is king, to one where the customer is a partner, co-creator, and integral voice in shaping the brand experience. This is not just a pivot—it’s a revolution in how brands will engage with their communities, […]
Chief Marketer interviewed marketing leaders at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the show floor. Milo Speranzo, North America Chief Marketing Officer at Lenovo, discusses how the brand’s presence at the event has evolved over […]
Chief Marketer interviewed marketers at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the show floor. Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses brand messaging, the evolution of the […]
There has been a barrage of reporting in the media about the incoming Trump administration’s plans to impose an initial blanket 25% tariff on all goods entering the U.S. from Canada and Mexico and a 10% tariff on goods coming from China. The U.S. is Canada’s largest trading partner with almost two-thirds of Canadian exports […]