The Fever is using Agentforce, Data Cloud, and Marketing Cloud to deliver more personalized experiences, helping to increase attendance, loyalty, and overall satisfaction with its fans SAN FRANCISCO, CALIFORNIA–(BUSINESS WIRE)–Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced that the Indiana Fever and its parent organization Pacers Sports & Entertainment (PS&E) are deploying Agentforce, Salesforce’s […]
AI assistants are taking control of the customer journey—and if brands don’t act fast, they’ll lose the right to be chosen. Editor’s Note This thought-provoking article about the impact of AI Shopping on how people make purchase decisions and form loyalty to the brands they patronize goes way beyond the provocative headline. As you read […]
In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention. Once upon a time, viewability reigned as the gold standard for campaign effectiveness. If an ad was seen, it counted. But today’s marketers are realizing that […]
The stablecoin revolution isn’t coming, it’s already here. And if you’re in banking or fintech, you should be paying attention. Right now. Just last month, we witnessed what can only be described as a watershed moment for stablecoins. Stripe announced stablecoin financial accounts in 101 countries, Visa and Mastercard rolled out products allowing consumers to […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines. Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the […]
Across traditional professions, a wave of AI optimism is beginning to take hold; in healthcare, AI is already proving instrumental in easing clinician burnout and reducing admin overhead, while in finance, it’s unlocking strategic insight at scale. Even education is adapting fast: As reported by The Guardian, Ohio State University will now require all graduates […]
Updated strategy models from Loyalty Academy Brazil Most Loyalty programs still rely on generic models — often failing to guide how to execute Loyalty strategies in practice. As loyalty professionals, we’ve all faced this challenge: We segment customers, we define tiers, we talk about engagement — but when it’s time to decide: What should we […]
Armed with new funding, the company’s AI agents aim to help smaller banks compete around compliance There’s an increasing need for financial institutions to meet compliance requirements or end up on the wrong side of the government. One of the more recent “landmark fines” was issued to TD Bank in October 2024 by the Justice […]
ai.work built an AI worker OS to cut through SaaS sprawl with agents trained on your business logic. ai.work is well-positioned to address the challenge of integrating autonomous workers into workflows. Founders Maor Ezer and Nir Nahum have strong industry knowledge and have surrounded themselves with equally experienced key staffers. The team has also successfully […]
CMO Council Interview Series Features Kathleen Schaub, Author, CMO, Research Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Kathleen Schaub, marketing innovator, former CMO, and research […]