Americans today are dealing with a healthcare affordability crisis. With inflation at its highest in 40 years, consumers face progressively unaffordable prices, higher-deductible health plans, and more copays, all putting a financial strain on the average U.S. household. In the last five years, family coverage premiums have increased by 22% and deductibles have risen at […]
An executive interview with James Berry, Managing Director, Commercial at Valuedynamx As we near the midpoint of 2024, interest in customer loyalty marketing has risen to new heights. Brands across all business segments—mainstream retail to hospitality to financial services—are investing heavily in their customers. The wisdom of these customer-centric strategies is that they meet the […]
We’ve witnessed a significant surge in the size and complexity of B2B buying groups recently. According to Forrester, typical B2B buying groups now consist of 6-10 (or more) decision-makers. Additionally, Ebsta highlights the importance of nurturing relationships with 10-12 buying committee members to enhance win rates and reduce sales cycles. What’s more, Pipeline360’s recent research […]
The Buy-Now-Pay-Later market in Mexico is evolving beyond the realm of digital commerce, also emerging as a viable alternative to cash for in-store transactions at brick-and-mortar establishments. In the past few years, several BNPL providers have popped up in the country to address the underbanked, a segment of the population that accounts for nearly half […]
Last month, it was Chase, this month, it is PayPal launching a new ad business. PayPal has hired Uber’s former head of advertising to run PayPal Ads, the new division that will be selling targeted ads based on its customer data. Let’s consider PayPal’s scale for a second. In the first quarter alone, PayPal processed 6.5 billion payments […]
The collapse of Synapse is a significant blow to fintech. The horrible stories coming out about frozen money for mortgage downpayments, college funds, teenage savings and many more are heartbreaking. People trusted a fintech would handle their money responsibly, that working with a bank partner that had FDIC insurance meant that their money was safe. […]
The Loyalty Academy™ senior faculty members, Bill Hanifin and Aaron Dauphinee, are back from CRMC 2024 to bring you this week’s “Wiser Loyalty” podcast episode. This is the last week of this month’s topic series, which is drawing constructs from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108). This week, they […]
This Week’s News Coming out of a holiday weekend in the US, we are pleased to see multiple announcements of new program launches and upgrades that range from mobile apps to payment solutions. The yearning of brand marketers to forge stronger links is evident through these announcements and it was a theme of last week’s […]
Results of Amdocs’ Personalization and Multigenerational Banking Survey show that the more customers know about the possibilities for personalization in banking, the more they want. It also shows a significant opportunity for multi-generational banking services through which financial institutions can drive customer loyalty. Amdocs interviewed 1,000 working-age adults in North America; 500 live in a household without children or seniors, 250 live with children […]
It has been the talk of the crypto world all week. SEC watchers noticed early this week that the regulator appeared to be getting ready to approve an ETF for funds holding Ethereum. Yesterday, it was made official as the SEC approved a rule change that will pave the way for the first ETFs to buy and […]