The Cannes Lions International Festival of Creativity, which officially kicked off June 16, draws tens of thousands of global marketing, advertising and creative professionals to the French Riviera each year. For platforms like Meta, TikTok and Reddit, it’s an opportunity to showcase new advertising tools and services to brands. And that’s often accomplished through luring […]
AI avatars are crashing the C-suite—is this a scalable fix for exec overload, or a shortcut that chips away at trust? If you tuned into Klarna’s Q1 2025 earnings call in mid-May — curious, perhaps, about the BNPL giant’s IPO-launch status — you encountered a stoic introduction by CEO and Co-Founder Sebstian Siemiatkowski, donning a […]
Are we scaling productivity, or faking it? While genAI is omnipresent, its value remains elusive. Recently dubbed in a McKinsey study as “the genAI paradox,” nearly eight in ten companies use generative AI… yet just as many confess they’ve seen no real change to their bottom line. Often described as a “scalable” solution, genAI is […]
“From a reliability standpoint, when you think about the product integration, the fact that we can power financial operations for a company of McLaren’s scale, if we can do it for them, trust me, we can do it for you too.” Fintechs have entered the arena, literally, as they kick off sports sponsorships across leagues […]
AI assistants are taking control of the customer journey—and if brands don’t act fast, they’ll lose the right to be chosen. Editor’s Note This thought-provoking article about the impact of AI Shopping on how people make purchase decisions and form loyalty to the brands they patronize, goes way beyond the provocative headline. In Part One, […]
Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns. According to AdRoll’s Q2 2025 State of Digital Advertising Report, data compiled from tens of thousands of online businesses indicated a 27% decrease in the cost of prospecting ads—which target new-to-brand […]
In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home. Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners throughout their pet care journey. In […]
The 31st gathering of industry-leading retailers was an immense success The 31st Annual Customer Relationship Management Conference (CRMC) took place from June 4 to 6 in Chicago. The event was well attended by over 700 persons and the presenting brands represented the business landscape from “A-Z” including Bealls, Big 5, Bombas, Carter’s, Gap, Great Clips, Hilton, Liverpool, Lowe’s, […]
The Loyalty Newswire from The Wise Marketer From the Editor This week’s theme is disruption and disintermediation. Google’s new Gemini AI Shopping assistant is stirring concern about brand disintermediation in the shopping journey, and we have the first of a three-part series from Steve Bocska dissecting the concerns and potential solutions for brand and loyalty […]
At a media event in New York City this week, DoorDash announced a $175 million acquisition of retail search platform Symbiosys and launched new AI-powered ad tools for restaurant merchants creating campaigns on the platform. The company also detailed new capabilities for brands advertising on the network, including the ability to reach consumers actively searching […]