You know what’s sweeter than chocolate? The challenge of making a nearly 100-year-old brand feel as fresh as a box of just-unwrapped truffles. That’s exactly what Godiva set out to do with its centennial glow-up and swanky new campaign starring the actress Leighton Meester, which premiered on September 30. Picture this: Leighton channeling Godiva’s iconic […]
Loyalty metrics are hard to find in public forum. How many conference presentations have you attended that told the story of a program but stopped short of disclosing the performance numbers that you wanted to know? Too often, these experiences are like hearing a joke that leaves out the punchline or reading a novel that […]
Sales from gifts has increased 250% at Patreon since November 2024. Marketing SVP Mike McGarry discusses Patreon’s marketing point-of-view and holiday campaign. Last-minute holiday shoppers often buy gift cards for convenience and as a safe gifting bet. But these gifts lack personalization and contribute to the consumerism craze, said Mike McGarry, Senior Vice President of […]
When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K. Sixty-two percent of […]
“One of the most critical things in choosing a partner is cultural alignment. If your bank values high-touch client service, you can’t partner with one that prioritizes chatbots and call centers. It just doesn’t work. You need to know your values match because friction in values leads to friction in the relationship.” — Cate Dawson, […]
Fishka, Ukraine’s largest coalition loyalty program, releases new report, “Loyalty as the New Currency,” showing that discounts are no longer the deciding factor. Trust and emotional connection have become powerful drivers of product choice, while fuel stations, supermarkets, and food service chains rank among the top categories where loyalty programs are used most actively, according […]
This episode is also available in video format on www.Loyalty.TV. In today’s episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond points, inspiring loyalty that truly transforms members’ wellness journeys. Hosted […]
Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal care brand, CMO Luis Garcia said. Without its own stores, Tree Hut uses pop-up events as a way to engage with consumers in real life, […]
From the “$0 to $1B Club” to AI x crypto and infrastructure bets, top investors from Sequoia, Snowflake, and others share where they see real adoption, returns, and disruption in 2026. As AI enters 2026 with a shift from promise to proof, the pressure is on to show real adoption, real economics, and real infrastructure […]
The Science of Growth Hacking and How to Succeed in the Services Business The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Didi Azaria, CEO Workiz, an Austin based company with […]