The Loyalty Newswire from The Wise Marketer From the Editor We took time this week to study loyalty metrics published by a host of leading brands. We share a list of assorted metrics, each of which will be useful to you in staying abreast of the market. But we also take a closer look at […]
How Virgin Active’s Loyalty Program Is Changing Lives Through Frequency and Consistency – an interview with Ros Netto, Global Head of Rewards, Virgin Active Every morning at 4 AM, a man in his early seventies stands outside a Virgin Active gym in South Africa, waiting for the doors to open. He’s survived multiple rounds of […]
This episode is also available in video format on www.Loyalty.TV. Steve Habbi , award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional resonance, and AI-driven personalization can turn customers into lifelong fans. From HSBC and the London Stock Exchange to Formula One, learn actionable insights on building loyalty through memorable experiences. […]
Survey Finds Brand Awareness as the #1 Investment Priority for B2B Marketers SAN FRANCISCO, CALIFORNIA – December 16, 2025 — 10Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget Blueprint, revealing a sharp rise in budget optimism as B2B marketers head into the new year with […]
While White Claw has become the go-to summertime beach drink, the hard seltzer brand’s latest marketing campaign aims to keep the beverage top-of-mind for holiday season partygoers. The privately-held beverage brand launched a line of holiday-themed hosting merchandise, such as dinner plates, serving plates, coasters and cloth napkins, for direct-to-consumer sales on its website […]
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. According to CMO Doug Sweeny, you can thank consumers for the new look. The brand is in constant dialogue with them, and the feedback prompted some of the […]
The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. According to CMO Doug Sweeny, you can thank its customers for the new features. The brand is in constant dialogue with consumers, and the feedback prompted some of […]
It’s budget season. The time of year when CEOs set growth targets, CFOs sharpen pencils, and every department makes its case for growth. For marketing leaders, it’s the test as to whether the leadership team sees your department as a strategic necessity or as an optional cost-center. I’ve been in these rooms for over two decades. I’ve […]
Understanding the science and importance of Conversion Rate Optimization If the topic of mobile optimization came up at a table of marketers, it might be met with a few judgmental stares because we all know mobile optimization is essential. It’s 2025, after all. What goes unsaid is that there’s still a massive divide between what […]