The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader. Yet according to Richard Sanderson, leader of Spencer Stuart’s Marketing, Sales & Communications Officer Practice in North America, neither statistic should worry marketing professionals. […]
Editor’s Note: With its focus on music, tech and entertainment, the annual SXSW Conference & Festivals in Austin showcase some of the most creative activations across the experiential marketing industry. And this year’s fest, which took place March 7-15, was no exception. Event Marketer, a Chief Marketer Network publication, has rounded up the top 20 […]
Executive Interview with Allyson Dietz, Marketing Solutions Strategy, Trans Union Trans Union is a company that you may think you know but by looking closely, you will discover surprises. As you will hear in this interview, it is a company built on trust. It uses data to create reliable customer identities upon which brands can […]
Last week, Las Vegas played host to a different kind of gamble, with bets placed not on the blackjack tables but on AI’s future. At the inaugural HumanX conference, thousands of tech luminaries flew in from Silicon Valley and beyond to ponder whether AI is more sinner or saint, while sipping coffee and leaning in […]
What the long-awaited IPO means for late-stage fintech Though its Form F-1 filing with the US Securities and Exchange Commission (SEC) came at an unusual time, Klarna’s IPO intentions have been far from secret. The Sweden-based Buy Now, Pay Later (BNPL) giant, founded in 2005, has crawled in fits and starts toward a place in […]
As promised, we’ve brought back Skip’s VP of Marketing, Rachel MacAdam, to provide more insight into changing consumer expectations en masse, but then she also offers her view on the expectations that consumers have around data use by brands. These two snippets of our conversation with her at CRMC 2024 are not to be missed! […]
Today, we’re diving into a unique and exciting topic—one we’ve never explored before on the show! We recently came across fascinating research from one of our loyal listeners, who compiled a list of the world’s largest loyalty programs by membership. That listener, now our guest, is Laurent Guinand, PhD, Founder & CEO of Aramis Advisors […]
A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of marketers plan to either begin using the technology or expand their usage this year. Yet only 49% of those using genAI are measuring the […]
Wondering what the future holds for conversational AI? How will AI and machine learning impact future customer interactions? Here’s everything you need to know. What does the future hold for conversational AI? Can conversational AI successfully mimic human interactions in the future? How will artificial intelligence change the future of sales, marketing, and customer service? […]
A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of marketers plan to either begin using the technology or expand their usage this year. Yet only 49% of those using genAI are measuring the […]