Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category. From a transactional standpoint, public relations marketing is sometimes worth the time investment and sometimes not, said Erik Fabian, co-founder of Sourhouse, a sourdough bread gadget manufacturer. But just thinking about the channel in terms of transactions is missing the point. Public relations […]
Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. To reverse that trend, leaders must personalize the learning experience, take both a top-down and bottom-up approach to training, and put humans at the center of it. “What we don’t need […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week, we’re highlighting Grasp, the Swedish startup building an AI Analyst to automate the grunt work of high-stakes financial decision-making. Grasp has raised $7 million in Series A funding led by Octopus Ventures, with participation from Yanno Capital, […]
Luxury’s new power players aren’t chasing logos. They’re demanding values. It is dangerous to describe Gen Z – maybe any generational age group – with a broad brush. There are nuances among the group and behaviors seem to change each time we review new market research. Here are some data points from current research that […]
To anyone who saw a haggard, chap-lipped traveler who looks a lot like me shuffling around the Las Vegas airport on Tuesday evening, no you didn’t. I’ve got Money 20/20 President Tracey Davies as an alibi. We met up at the press lounge — it felt far busier, if not overcrowded, this year; though some […]
The Shift Away From Traditional Banking Over the past decade, the financial landscape has experienced a decisive shift. Consumers and entrepreneurs are moving away from traditional banks in favor of digital-first platforms that offer faster access, fewer barriers, and greater autonomy. Once seen as the backbone of financial services, banks are losing relevance as mobile […]
Klarna’s new Premium and Max memberships pack cashback, travel perks, and top subscriptions into one plan, delivering 10x the value with no spending targets. LONDON, ENGLAND– October 27, 2025 — (BUSINESS WIRE)– Klarna, the global digital bank and payments provider, today unveiled its new global membership program, introducing Premium and Max. The program delivers premium benefits […]
AI-powered messaging tool is the first release in Paytronix’s enhanced Guest Engagement Suite, designed to help restaurant and convenience store brands drive loyalty at scale NEWTON, MASSACHUSETTS– October 27, 2025 — (GLOBE NEWSWIRE) – Paytronix, an Access company, today announced the launch of Journey Builder, an AI-powered campaign automation tool that enables marketers to create sophisticated, multi-touchpoint […]
The Loyalty Newswire from The Wise Marketer From the Editor The Cobrand & Travel Rewards 2025 event wrapped up today and if you were not there, you missed a fantastic event. Authoritative overviews of the affluent card marketing business and the emergence of cobrand debit cards were at the center of discussions. We’ll be sharing […]
This episode is also available in video format on www.Loyalty.TV. Paula Thomas here today, hosting perhaps the most special and significant episode of our show for me personally – and I can’t imagine a more perfect guest and topic today than the Silver Jubilee of the Emirates Skywards programme – the very programme that inspired my career in loyalty […]