Global News Roundup from The Wise Marketer From the Editor Happy St. Patrick’s Day to those that celebrate to honor the patron saint of Ireland. Or a happy Monday for those opting out of getting decaled in green today. Some interesting stories that aren’t so lucky for consumers in this week’s roundup, including one close […]
As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and touchpoints, marketers can no longer solely rely on traditional metrics such as return on ad spend (ROAS) to determine success and guide future investment decisions. These traditional metrics highlight gaps in the full view of your […]
Editor’s Note: For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. Chief Marketer Network publication Multichannel Marketer sat down with the brand’s recent VP of Marketing to discuss the challenges of creative approvals, why it’s using OOH for the first time, why […]
CONGRATULATIONS TO THIS YEAR’S MOST INFLUENTIAL WOMEN IN MARKETING Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees. The 40+ award-winners were selected from nominations by peers and Chief Marketer editors. From visionary leaders to social media experts, data […]
Only 26% of customers are satisfied with their cards experience Nearly one-in-two prospective customers abandon onboarding due to a poor experience 86% of executives plan to prioritize omnichannel experiences over the next 12 months to improve customer experience and build loyalty PARIS, FRANCE / March 11, 2025 — (BUSINESS WIRE)– The Capgemini Research Institute’s World Retail Banking Report […]
In an era of economic uncertainty and rapid technological advancement, retailers are fundamentally reimagining their approach to customer loyalty. Eagle Eye’s recent report, Loyalty’s Next Chapter: The Forces Reshaping Retail in 2025, suggests that retailers’ focus will center on two main priorities: maximizing the value of customer data and helping budget-conscious consumers navigate challenging financial […]
AI is reshaping how audiences discover and engage with content. From Google AI Overviews to generative AI, today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI. For marketers, this shift means adapting content strategies to prioritize not only SEO, but also […]
With an “A/B testing” president in office, financial models may offer clarity It’s a new era for business as this week marked the beginning of an all-out trade war between the US and Canada. Emotions were high, and crisis-tested leaders were in fashion as a resurgent Liberal Party in Canada appointed central banking legend Mark […]
Murmurings from Fintech Meetup and HumanX It is amazing to me, how many meetings — even in a meeting I had today … where someone says, ‘What do you see in valuations today?’ As if there’s a generic answer for what variables every company in the world should be valued on.” — Jade Mandel, Managing […]
The funding will help grow the company’s visual generative AI platform. This platform enables developers to build and scale risk-free visual generative AI products without infringing on privacy or copyright. [New York, NY – March 13, 2025] – Bria, the enterprise visual gen AI platform built on 100% licensed data, announced today that it has closed […]