The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold. Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand […]
The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising
BERLIN, GERMANY – Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europe’s third fastest-growing company in the prestigious FT1000 listing. The FT1000 is an annual listing of Europe’s fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […]
Integrated and industry-specific solutions yield 50% more commerce and 39% time saved in social customer care New York – Emplifi, a leader in customer engagement solutions, today launched Emplifi Fuel, an out-of-the-box customer engagement solution that revolutionizes how brands organize, plan, and execute marketing campaigns and customer care strategies. Powered by public voice-of-customer (VoC) data, […]
With its inaugural Marketing Vitality Index, the CMO Council has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux. The report tracks and analyzes data within five core marketing categories, assessing marketing vitality for each: Marketing mix and spend. […]
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically designed for children’s advertising. Conducted in full compliance with GDPR-K and COPPA regulations, the study explores how children aged 8-12 engage with interactive ads, focusing on Hoopla’s playable reward ad unit, […]
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent London, UK – UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud […]
80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users. Fetch, America’s Rewards App, has revolutionized mobile rewards by rewarding consumers every time they shop or dine. In 2024, they took it further with Fetch Play – an adjoe-powered Arcade integration that lets […]
Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Brussels, Belgium: Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s […]
In an era where brands are increasingly focused on customer-centricity, a critical yet overlooked factor in building loyalty is the experience of employees themselves. Employee Experience (EX), when optimized, creates a ripple effect that strengthens Customer Experience (CX)—and ultimately sustains long-term loyalty. Yet, for too long, EX, CX, and Loyalty have been operating in organizational […]
Convenience store advertising delivers 2x the visibility compared to campaigns in larger stores New data reveals convenience store advertising has twice the visibility, garners triple the attention and quadruple brand recall compared to campaigns in larger stores The industry-first research has also evidenced that retail media advertising has greater performance in brand recall compared to […]