Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Sometimes you must know “when to say when”. Every week when we think the news cycle may be slow, we find our cup running over with customer loyalty related news from around the world. This week, the headliner has to be the US Department […]
Craig Charlton Transitioning to Chairman of the Board SAN FRANCISCO – September 10, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced a strategic leadership transition. David Roberts has been appointed as the company’s new Chief Executive Officer, succeeding Craig Charlton, who will transition to the role of Chairman of the Board. This […]
Checkers Extends Engagement with Mobivity After Seeing 35x Higher Redemption Rates and 54% Re-engagement of Lapsed Customers. PHOENIX, Ariz., September 10, 2024 – Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized reward performance solutions for brands, announced Checkers and Rally’s, following its success with Mobivity’s Connected RewardsTM, renewed for a third annual term. Through this collaboration, […]
As far as we can tell, we’ve narrowly avoided falling into another global recession. The world economic outlook indicates that the risks to global growth are ‘broadly balanced’ and global recovery is continuing at a steady pace. In other words, things look to be settling down on the international front and the world economy is growing. When you break […]
Hampshire, UK — A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of global eCommerce transactions will reach $11.4 trillion; up from $7 trillion in 2024. This substantial 63% growth will be driven by the adoption of eCommerce across emerging markets. In these regions, […]
London, UK – Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns with new levels of precision, across a number of markets throughout EMEA, APAC and LATAM spanning its most engaged assets including CNN, Max, discovery+ and Eurosport. WBD AIM will broaden WBD’s audience targeting […]
Adidas’ new creative, packed with Easter eggs, scores a maximum 5.9 Stars for The Gunners With the new Premier League season underway, Arsenal have jumped straight to the top of the advertising league: their new creative with Adidas has scored a maximum star score of 5.9 amongst their fans, according to Creative Effectiveness Platform System1. System1’s Test Your […]
Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, on-trend color is designed inspire consumers to take on fall home renovation projects with style. According to Andy Lopez, Global Head […]
HUMAN Security, Inc – the leader in protecting enterprises by disrupting bot attacks, client-side threats, and digital fraud and abuse – today announced that Opera Ads – will leverage HUMAN as a pre-bid detection and mitigation solution to ensure the security and integrity of its Connected TV (CTV) traffic. The integration helps Opera Ads enhance […]