Two-thirds of marketers use 16 or more martech solutions CHICAGO, Jan. 08, 2025 (GLOBE NEWSWIRE) — TransUnion (NYSE: TRU) announced today newly commissioned Forrester Consulting research that reveals the uphill battle many marketing teams face in managing fragmented martech systems and identity challenges. However, the research also highlights a clear path forward for organizations that […]
Consumers prioritise authentic reviews and user-generated content, with 44% considering these significant influences London, England — 30th January 2025: Streetbees, the end-to-end market research platform that delivers human-centric insights at scale using conversational research, today released their ‘Brand Love Index’ highlighting consumers’ most loved brands, and the factors driving brand affinity this year. As influencer marketing […]
Highlighting people, research and events that are making a difference in Loyalty Marketing Kelly Mahoney Appointed CMO Ulta Beauty Many of you know Kelly Mahoney from her presentations at CRMC. I’ve had the pleasure of presenting on the same agenda with Kelly in private client events and she is a powerhouse in person. Kelly has […]
Executive interview with Pieter de Villiers, CEO co-founder of Clickatell This interview is part of the CMO Council / Wise Marketer interview series. Today we talk with Pieter de Villiers, CEO co-founder of Clickatell, a South African company pioneering innovations in mobile messaging and Chat Commerce. Most of you have experienced chatbots as you shop […]
Viffy’s Brand Offers and Payment-Linked Technology to be Powered by Finfare Connect Irvine, California, January 28th, 2025 – Finfare, the fast-growing fintech company whose mission is to simplify financial experiences, clearing the way for small and medium businesses to grow and thrive, today announced a strategic alliance with Viffy, the cutting-edge platform that empowers content creators with a new, more […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world! Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores […]
Seasoned public relations professional announces the release of her debut book Feb 18, 2025 – SAN DIEGO – Michelle Stansbury, a seasoned public relations professional and the owner of Little Penguin PR, today announces the release of her debut book, “From Mad Men to Modern Marketing.” This insightful exploration delves into the evolution of marketing […]
eTail Unplugged will unveil the stories, strategies, and secrets to eCommerce success New York, NY – Feb. 18, 2025 – Worldwide Business Research (WBR), the team behind the globally renowned eTail events, is thrilled to announce the launch of its podcast, eTail Unplugged. Co-hosted by Kristin Schoenstein, Elizabeth Robillard, and Leo Martinez, the show brings exclusive insights, innovative […]
This week’s Customer Loyalty and Digital Marketing News From the Editor It’s the last chance to register for two big opportunities in North America this week: Leaders in Loyalty 2025: Unlocking the Habit Loop – Crafting Loyalty through Consistent Actions and Precision Strategy. This exclusive event, presented by ebbo, will take place on February 28th, […]
TORONTO & BOSTON–(BUSINESS WIRE)—Exchange Solutions, a leader in AI-powered personalized customer engagement solutions, has partnered with Bealls Inc. to redefine e-commerce success through the innovative deployment of ES Engage™, a cutting-edge real-time offer personalization platform. This collaboration has unlocked significant growth and profitability for Bealls Inc.’s digital channel, beallsflorida.com, by optimizing every customer interaction in-session. “Their real-time […]