A retailer’s on-site search box is where shoppers are telling a retailer exactly what they want. And that is a powerful and underutilized tool, said Michelle Goad, Chief Digital Officer at Athleta at the Shoptalk Fall conference this September in Chicago. “I think about search as our marketing team’s brief,” Goad said. “She’s coming in, […]
Cleaning products brand Bissell is enhancing its customer experience and increasing its conversion rate through constant testing on its ecommerce site, said Stacey Howe, senior ecommerce optimization specialist at Bissell Homecare at ContentSquare’s CX Circle event in New York City this fall. Bissell uses heat mapping, scroll maps and a customer feedback survey at […]
“We’re excited about the environment where interest rates are reducing, but at a very high level, our mission does not change: We try to be the lowest cost of capital for consumers as on the way up, and we try to be the lowest cost of capital on the way down,” Khan told Fintech Nexus. […]
This episode is also available in video format on www.Loyalty.TV. Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers. Hosted by Lisa Brightwell
It’s been a busy week for the government, AI industry, and payments sectors. Let’s unpack. First, what’s at the top of everyone’s mind today: the U.S. government has shut down. Government-funded AI projects are likely to stall — such as those powered by the NSF, which has already announced its closure. Under its umbrella is […]
LLMs can answer business questions — but how do you know if their inferences are accurate? Theory Ventures Partner Andy Triedman unpacks what it would take to make AI predictions about human behavior more accurate for marketing and customer research. Like a good friend, LLMs have opinions if you ask them. “Which of these outfits […]
Continuing our Loyalty Unstuck series with Capillary, Red Clover Advisors and Gray Space matters One of loyalty’s raison d’etre is data collection, and loyalty marketers are tasked with using that data for the mutual benefit of customers and brands. In 2025, the environment surrounding the collection, management and protection of customer data has changed. Personalization […]
Tariff headwinds are causing a headache for many businesses with sprawling supply chains and large importers, yet small businesses continue to be optimistic — and fintech is taking note of the opportunity. According to the latest MetLife and U.S. Chamber of Commerce Small Business Index, optimism climbed to 72.0 this quarter, up sharply from 65.2. […]
The first wave of fintech in small business lending brought real innovation. Not only could we apply for loans online for the first time, but the approval decisions were very quick, sometimes even instant. By the mid-2010s, companies like Kabbage, Square, and OnDeck had broken new ground, and small businesses had access to capital like […]
To mark the 25th PAYBACK anniversary, we are delighted to show you once again our interview with Berni Brugger, CEO of the PAYBACK Group. This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program which began in German twenty-five years ago, and now operates in multiple countries worldwide. The […]