A comprehensive compilation of Laws, Bills and the Loyalty Carve-out We recently published an article alerting you to the headlines that Loyalty Marketing has been making in 2026 for the wrong reason, and what you should do about it. We backed that up with how journalists are adopting a click-bait approach to the discussion of […]
AdAction is proud to announce its partnership with PDI Technologies, a leading provider of technology for the convenience retail and petroleum wholesale ecosystem, spanning ERP, logistics, payments, and loyalty. “Convenience operators have been funding loyalty rewards out of their own margin for years. This partnership changes where that funding comes from. By bringing AdGem Play™ […]
Landmark CMO Council and MartechTribe research reveals how outperformers align martech capabilities and organizational maturity with industry and business strategy SAN JOSE, CALIFORNIA — SEPTEMBER 10, 2026 — Martech investment has a costly blind spot. Companies spend billions evaluating platforms, comparing features and building increasingly sophisticated technology stacks. But they have far less visibility into […]
Infobip’s new global research reveals a gap between higher spend and measurable ROI VODNJAN, CROATIA — SEPTEMBER 8, 2026 — Research commissioned by Infobip, the global AI-first cloud communications platform celebrating 20 years, shows brands are significantly increasing investment in sports fan engagement even as many struggle to prove business impact. The global study of […]
This episode is sponsored by Epsilon. Loyalty Buyer’s Guide from Epsilon – a free practical guide to help you evaluate loyalty platform options. Download it here now. —————————————————————————— What happens when points, discounts and rewards are no longer enough to earn lasting customer loyalty? Elie Carrier-Walker, Vice President, International Client Services, Loyalty at Epsilon, explores […]
Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead. To tout its specially priced Chicken Strip Basket and new MVP Dip Lineup, Dairy Queen called on a trio of bird mascots for a social-first campaign running throughout September. In […]
Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers, Chief Brand Officer Kyle Watson says. Energy drink brand Celsius has always focused on distributing its product at gyms and fitness studios, and the brand has no plans to deviate from its target position as the energy […]
Hyundai is putting 28 years of Hope on Wheels fundraising behind a new creative push, “Mark of a Warrior,” debuting with the NFL, tapping Strava’s endurance community and redesigning hospital gowns for kids with cancer. The campaign centers on five childhood cancer survivors who appear as warriors in a cinematic spot, as well as in […]
The Loyalty Newswire from The Wise Marketer This edition covers: 7 Brew, AI Advertising, Air India, Angel’s Pizza, Augeo, Australian Loyalty Association, Away.ai, Azamara, Barclays, Carnival Rewards, CLMP™, Delta, Dickey’s Barbecue, Digital Wallets, Dragonpass, ebbo, Ellipsis & Co, Emotional Intelligence, FlexiRoam, Gen Z, Grok, IHG Hotels & Resorts, Infobip, Kyros Insights, Leal Hub, Loyalty & […]
THEO (Trusted Human Engagement Orchestrator), Augeo’s agentic AI orchestration core, is now integrating Grok’s real-time reasoning and X’s live sentiment data – powering the first 100% personalized redemption and offers experience and the first-of-its-kind Loyalty Media Network. ST. PAUL, MINNESOTA — SEPTEMBER 2, 2026 — Augeo, a global leader in loyalty and engagement technologies, today […]