Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas last month. And to put this principle into action, the brand dedicated the biggest stage in marketing—The Super Bowl—to its fans. In six U.S. markets, Taco Bell set up cameras at its drive-thrus, allowing customers […]
In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each customer’s inbox, marketers need to do everything they can to ensure their email marketing efforts pay off. In its 2025 […]
Myth-busting on the impact of AI and other drivers of Modern Loyalty Marketing The Wise Marketer continues to bring savvy perspectives on topics that matter most to loyalty marketers in their most recent webinar that brought together loyalty leaders from Masan Group and Capillary Technologies. “Building reasons to shop with you are as important as […]
“Very few companies are going to be able to get out in this environment.“ Logan Allin is the Managing Partner & Founder of Fin Capital, a San Francisco-based VC firm focused on B2B software across eight subsectors. Fin Capital counts Figure, Chime, and Circle as portfolio companies — along with more than 110 others. Allin […]
The aid world’s drastic reconfiguring may have profound long-term effects on what makes for common sense within the fintech sector. It all came to a grinding halt three months ago. On January 27, the Office of Management and Budget (OMB) issued a “temporary pause” on “all activities related to obligation or disbursement of all federal […]
In this episode, Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty. […]
In this week’s set of video segments we share Carol McIntyre’s thoughts on the use of Hearing Life’s products from the view point of multiple generations. She also shared with us her thoughts on the unique consumer journey and how to best nurture customers with products that carry some emotive considerations. Check out her two […]
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP’s specialist agency […]
How to Achieve 44X More Effective Personalisation Why do customers engage with multiple similar brands instead of forming deep, lasting relationships with just one? For years, brands have assumed that the biggest challenge in customer loyalty is disloyalty. But the real issue isn’t that customers lack loyalty. It’s that they are loyal to many brands […]
How to migrate customers from Situationship into High Fidelity Relationships Are You in a “Situationship” with Your Customers? Loyalty programs, personalized offers, and rewards should build deeper customer relationships—but what if they’re only keeping customers engaged at a surface level? Many brands believe they have loyal customers, only to realize they’re just one of many […]