LiveRamp enables cost savings and business benefits across media planning, campaign performance, and ROAS by collaborating responsibly with data SAN FRANCISCO — LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced the findings of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of LiveRamp. The study revealed that a composite organization representative […]
Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations NEW YORK — Mediaocean, the foundational partner for omnichannel advertising, today announced the promotion of Ramsey McGrory to President of Prisma, the industry’s trusted platform for integrated media buying, optimization, and execution. In this role, McGrory will oversee the continued growth and […]
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK — 800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based […]
Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across every individual ad at scale LONDON, UK; SCOTTSDALE, AZ – Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered […]
Editor’s Note: The 2025 AT&T WNBA All-Star Weekend, which occurred July 18-19 in Indianapolis, welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest—indicating that women’s basketball is hotter than ever. Chief Marketer Network publication Event Marketer rounds up nine brands that activated during the event, including […]
And what’s really stopping them from doing it I believe that cash flow underwriting is the greatest innovation in lending in the last decade. And I don’t say that lightly. But here’s the thing that keeps bugging me: if cash flow underwriting is so great (and it is), why isn’t everyone using it already? To […]
Where is there room for innovation in consumer lending? It’s a question founders in fintech have been asking for over a decade as the likes of Affirm, Tala, Upstart, and more have looked to fill a role that was traditionally dominated by banks, and later by GSEs. A recent report from the NY Fed digs […]
Human behavior theory explains motivational practices, even in war Game mechanics have proven effective to alter human behavior. And “gamification” has become central to creating effective value propositions in customer loyalty programs. But now, game mechanics are being applied to change behavior and motivate people in a grim way. The Ukrainian military, as part of […]
Leading affiliate marketing platform, 2Performant (BVB:2P), today announced the launch of its BusinessLeague app on the Shopify App Store to enable seamless affiliate programme integration for Shopify merchants across Europe. The launch marks a significant milestone for 2Performant, which recently achieved its first million sales of 2025 and acquired Profitshare Romania and Bulgaria to expand its position as a […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! This week’s Newswire is brimming over with announcements as Citi launched its newest premium credit card, the Citi Stata Elite, Tesco is offering incentives to Clubcard members to pursue a healthier lifestyle, and JetBlue’s short-lived romance with TAP Air Portugal has ended. We […]