Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed at https://instreamatic.com/ai-in-creative-production-white-paper/ Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […]
Editor’s Note: CM sister pub PRNEWS annually assembles a list of the most innovative PR, marketing and communications firms in the business. This year’s list expanded to include more of the small but mighty PR shops equally deserving of recognition. Click here for the 2025 Agency Elite Top 120. — The companies chosen for the […]
Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing personalized loyalty strategies that deliver customer and business value. The report identifies four key components of the customer value exchange that can be activated through personalization alongside four “depths” of tactics to bring personalized loyalty […]
The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and Aaron Dauphinee, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program. This month’s topic is based on Loyalty Academy […]
Reframing the Prize-Based Promotions Conversation Gen Z represents 25% of the global population and spends more per capita than any other generation at the same age. The global purchasing power of Gen Z is 450 Billion USD today and by 2030, Nielsen IQ says the group will contribute more wealthy people to every region in […]
Real-time coverage, livestreamed conversations and brand meet-ups to anchor multi-day content activation expected to reach millions of marketers on-site and online [ROCKVILLE, MD]: The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.For the first time, the editorial […]
When Violife’s dairy-free cream cheese earned the top spot in the U.S. within its category earlier this year, spreading the news was the logical next step. And the biggest event to tie it to, of course, was the presidential election. Timing product news to election season is not the wisest move for most brands. But […]
Or would you rather do business with a “Grump”? Victor Borge once said that humor is the shortest distance between two people, and I must tell you, I heartily agree. In business, most sane human beings would choose to do business with someone who is pleasant, courteous, warm, friendly, hospitable and dare I say, fun. […]
Pitfalls, Successes, and how PR professionals can optimise their workflow Generative AI was the standout trend of 2023, with digital marketers racing to keep up with rapidly changing and updating AI technologies. Those slow to adopt AI risked falling behind, with the AI skills gap widening drastically as industry leaders rolled out AI optimisations in […]
Building Trust and Engagement Through Hyper-Personalized Experiences Artificial intelligence (AI) and machine learning (ML) have become powerful tools in our everyday lives, so it’s no surprise they’re revolutionizing the modern marketplace. At the same time, organizations across the board are leveraging AI and ML within their brand strategy in pursuit of a competitive edge. It’s […]