NEWTON, Mass. and VANCOUVER, British Columbia, July 01, 2025 — (GLOBE NEWSWIRE) — Paytronix, an Access Group company and leader in guest engagement for restaurants and convenience stores, today announced a new partnership with Canadian POS provider, Auphan Software. Paytronix has a long-standing history of providing industry-leading support and guest experiences for Canadian brands such as Foodtastic, […]
Gen Z isn’t motivated by the same factors as their parents, and loyalty programs need to reflect the world they’ve grown up in. This generation is used to personalization at every turn: playlists tailored to their mood, shopping suggestions based on their habits, and social feeds that reflect their interests. When everything else in their […]
McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of Creativity, highlights the growing disconnect between CMOs and CEOs on the topics of measuring marketing’s impact, communicating KPIs across the C-suite and what roles in the organization should […]
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant. That shift ties in with a heightened focus on more efficient and effective ways to get the job done. “Marketing is starting to speak […]
How sales and marketing teams can tap into AI to predict pricing pushback. A priority of Future Nexus, like many firms, is exploring where we can put AI to work on real business challenges. How to price products, build better workflows, and scale without outsourcing the work that defines us (critical thinking in writing, anyone?). […]
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The conversation explores his favourite book and loyalty programmes, key […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Highlights in this week’s Newswire cover the changing loyalty landscape in Australia, an article framing Target’s Target Circle Loyalty Program as a masterclass in micro-targeting, and a birthday celebration for one of the key players in the North American loyalty technology – and […]
Editor’s Note: Multiple brands once again descended upon the Côte d’Azur for the Cannes Lions International Festival of Creativity to entertain marketing, advertising and comms professionals with innovative content and technology activations—from Adobe’s “living gallery” of creativity to Netflix’s rooftop showcase to Pinterest’s “Manifestival.” Below is an excerpt of Event Marketer’s brand experience roundup. Go […]
Editor’s Note: For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy, according to Chief Marketer Network publication Multichannel Marketer. And it’s using a tiered membership model—dubbed Club Bero—to help drive repeat purchases. Below is an excerpt of the piece; head to […]
“More and more, CMOs are realizing that they are not just driving revenue with the media investments that they are making and the percentage of sales that come off of those media investments. Most of us now are true revenue drivers, whether it’s a retail media network, whether it’s the ambitions we have for revenue […]