Posted on April 22, 2026 | by news-summaadvisory

Backstage With Chief Marketer: Q&A With Christian Muche, Co-founder of POSSIBLE

Ahead of the 2026 POSSIBLE conference, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event, which gathers thousands of brands, agencies, media, tech and creatives to Miami each April.

In the conversation below, Muche discusses the event’s origins and audience, what’s new to the conference this year, business opportunities for brand marketers and more.

Chief Marketer Network publications will be on the ground reporting from the conference from April 27-29.

Other Related Insights

A place for information on subject matter expertise and guidance on four dynamic industries that are changing the way business is conducted.

Grubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees

For this year’s tax season, Grubhub sought to design a tax return that people would actually want to file: one that helps users recoup some of the fees they’ve paid on food delivery. The Grubhub Fee Return campaign awarded $100,000 in Grubhub credit to 5,000 diners who submitted proof of fees pa..

Advil Says Toss Expired Bottles, Buy New in Awareness and Purchasing Campaign

Advil says it’s time to throw out that expired bottle and buy a new one. The pain medication’s promise is to deliver fast, strong relief. But it can only do that when its product is within the appropriate shelf life. And many consumers do have expired medications on hand. Advil finds consumers h..

TV Marketing Matters for Branding Boost at Batteries Plus

Batteries Plus is looking to TV ads for a boost in brand awareness, and some bang for its marketing buck, said Chris McGee, Vice President of Marketing, at the retail chain. “We see TV still — while yes, it gets a bad rap — it’s still from a pure reach perspective, is the most cost-effec..