The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Highlights in this week’s Newswire cover the changing loyalty landscape in Australia, an article framing Target’s Target Circle Loyalty Program as a masterclass in micro-targeting, and a birthday celebration for one of the key players in the North American loyalty technology – and […]
The role of Private Equity in Loyalty Technology This week, we covered the singular announcement that Edited Capital, a private equity firm focused on B2B tech buyouts, had acquired Annex Cloud, a leading enterprise customer loyalty and engagement platform. As the press release said, “the partnership was another demonstration of Edited Capital’s growing reputation as […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years ago and now operates over 800 locations in 29 states in the US. […]
Investment Supports Expansion in Customer Retention Technology as Enterprises Shift Focus to Lifetime Value DENVER, COLORADO — June 24, 2025 /EINPresswire.com/ — Edited Capital, a private equity firm focused on B2B tech buyouts, today announced the acquisition of Annex Cloud, a leading enterprise customer loyalty and engagement platform. The partnership underscores Annex Cloud’s leadership position in the […]
The recent provocative series “Loyalty is Dead. Google Just Killed It” published in The Wise Marketer, presents a compelling but fundamentally flawed narrative about the future of customer loyalty. While the author correctly identifies AI as a transformative force in commerce, the conclusions dramatically underestimate both the resilience of loyalty programs and the unprecedented opportunities […]
Levallois-Perret, June 25, 2025 – Linxens, a global leader in the manufacture of component-based solutions for smart cards, identity documents, connected health, and IoT, is proud to announce that its Corporate Social Responsibility (CSR) policy has been recognized with an EcoVadis Silver Medal, achieving an overall score of 70 out of 100. This result places the company among the top 15% of performers […]
Collaboration will allow Grip customers to automate content production at scale while maintaining brand integrity and upholding responsible AI standards. June 25, 2025 – Grip, the visual content configuration engine, today announced a partnership with Bria, the enterprise visual gen AI platform built on 100% licensed data, to integrate Bria’s visual gen AI models into its rule-based […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas, comunidades vibrantes y una profunda personalización basada en la […]
New Cordial Edge™ AI feature intelligently segments customers by price responsiveness for more precise discounting, better engagement, and greater profitability. SAN DIEGO — June 23, 2025 — Cordial, the leading AI marketing platform helping brands win the battle for customer attention, is releasing the newest addition to its AI suite: Price Sensitivity. With U.S. profit margins declining 1.6% in 2025 and […]
The Loyalty Newswire from The Wise Marketer From the Editor We have lots of grocery updates this week, as well as news of five separate loyalty program launches, plus the refreshment of GM Rewards. We also offer you a final chance to attend this week’s CRMC Webinar hosted by The Wise Marketer featuring Bombas and […]