In this episode of Let’s Talk Loyalty and Loyalty TV, Andrew Glance, CEO of Qantas Loyalty, takes us behind the scenes of one of the world’s most successful loyalty programs. He shares how Qantas Loyalty has evolved from a marketing tool into a standalone business, delivering value to over 18 million members. Andrew dives into […]
LONDON, UNITED KINGDOM – April 7, 2026 – NALA™ (North American Loyalty Association™), a new membership organisation for brands and retailers and their loyalty, CRM and customer engagement teams, has officially launched across the United States and Canada. Operated by ELA Europe Ltd, NALA™ builds on the proven success of Europe’s Loyalty Association (The ELA™), […]
Rewards That Make Trips Smoother Points and miles are taking on a new role in the traveler mindset: less “treat yourself,” more “save me time.” Fresh findings from the Barclays US Consumer Bank Travel Rewards and Loyalty Pulse Survey suggest travelers increasingly view rewards as a practical payment tool – something they can deploy like […]
How to convert fan passion into long-term customer loyalty using new loyalty models that go beyond the transaction Fan engagement is one of the hottest topics in our industry — and for good reason. Sports and entertainment brands have an asset most retailers would envy: a deeply passionate, emotionally invested customer base. The question is […]
In this standout episode from our archives, we revisit the award-winning British Airways Executive Club—now known as The British Airways Club—a loyalty programme designed to engage and reward frequent flyers worldwide. Niall Rooney, Former Loyalty Manager at British Airways, shares valuable insights into the evolving world of loyalty marketing, revealing how customer preferences and performance […]
The Loyalty Newswire from The Wise Marketer From the Editor Lots of news from notable brands around the world this week: Abercrombie & Fitch is using geofencing to close intelligence gaps in customer identification and understanding. Lowe’s launches its HomeCare+ subscription program. Marriott Bonvoy continues to expand its footprint, with over 210 million active members, […]
BANGKOK, THAILAND & LONDON, UNITED KINGDOM – April 2, 2026 – Tecsa Group, a leader in AI-driven retail analytics and customer‑centric growth solutions, today announced an expanded strategic partnership with EGG Digital, Thailand’s leading digital and data innovation company. The collaboration brings together Tecsa’s deep retail expertise with EGG Digital’s advanced data and technology capabilities […]
Why some customers chase price, some stay for convenience, and a rare few become part of something much bigger.I have spent much of my life thinking about loyalty, and here’s a question for you: Are you a loyal person? I imagine that you would very quickly ask in return: Loyal to what? And that’s the […]
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, we explore how a brand built on surprise, discovery, and in-store experience approaches loyalty and growth at global scale. Our guest is Mathilde Yung Bruyant, Marketing Director of Flying Tiger Copenhagen. She shares […]
Loyalty Points Were Meant to Be a Currency. Consumers Are Starting to Realize They Aren’t. For decades, loyalty points have functioned as a kind of shadow currency in the consumer economy. Airlines issue miles. Credit cards distribute reward points. Hotels offer redeemable stays. Consumers accumulate these balances through everyday spending and increasingly treat them like […]