The New Loyalty Playbook – Chapter One This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty Playbook.” This first eBook chapter of three examines a concept that is core to the future of loyalty strategy development – how brands can leverage new loyalty fundamentals to foster meaningful customer relationships that stand the […]
Global News Roundup from The Wise Marketer From the Editor Individuals can be gurus, someone who is regarded as an expert or leader, but can a nation of people be regarded the same? I’m not 100% sure but as I find myself in the Netherlands this week, it certainly comes to mind that the Dutch […]
Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola. Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and a deep […]
On new signings, Accor achieved record performance last year, setting thestage for further expansion in 2025. In 2024, Accor expanded its portfolio with the opening of 293 hotels andresorts, adding 50,000 rooms. Growing trends such as conscious travel, leisure, and gig tripping presentsignificant growth opportunities. 58% of Accor’s new hotel projects in 2024 were conversions […]
He Discusses a Strategic Approach to Co-branded Credit Cards In an industry where credit card launches can feel like routine announcements, Porter Airlines has managed to create genuine excitement earlier this week. When Edmond (Eddy) Eldebs, Senior Vice President and Chief Commercial Officer at Porter, agreed to walk me through the airlines new co-branded credit […]
He Discusses a Strategic Approach to Co-branded Credit Cards In an industry where credit card launches can feel like routine announcements, Porter Airlines has managed to create genuine excitement earlier this week. When Edmond (Eddie) Eldebs, Senior Vice President and Chief Commercial Officer at Porter, agreed to walk me through the airlines new co-branded credit […]
MARCH 2025: Ground transport provider Uber for Business has extended a popular loyalty scheme that rewards business travellers with double Avios when they take a work trip in the UK. The Double Avios offer, first introduced in October 2024, will now continue until the end of 2025. The reward, which allows travellers to earn currency in the […]
This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today we will be learning about their favourite loyalty programmes, how […]
We had a chance to sit down with Sarah Sylvester, EVP Head of Brand Marketing, of Victoria’s Secret and Wendy Cullpepper, Chief Customer Officer, of Kobie Marketing following their presentation at CRMC 2024. The two highlight some key take-aways from their talk and then also venture into the impact of AI on loyalty. Join us […]
Kicking Off a New Thought Leadership Series We’re kicking off a new conversational series Loyalty Unstuck, with Phil Rubin, that is centered on an emerging theme in our industry. The idea of loyalty being in a ‘stuck’ state was ‘stuck’ first introduced by Phil, who is the founder of Grey Space Matters and long-time loyalty […]