What happens when two loyalty experts stop agreeing and start challenging everything? Adam Posner and Carly Neubauer bring their bold, unscripted Loyalty Roast format to Let’s Talk Loyalty & Loyalty TV , tackling the biggest debates shaping the industry today. From whether friction can actually strengthen experiences, to the truth behind emotional loyalty and the […]
From scale to significance, everything you need to know about the Australian loyalty market Wiser Perspectives brings you interviews with executives who are influencing growth and change in digital and customer loyalty marketing. In this episode, Bill speaks with Adam Posner, CEO and founder of The Point of Loyalty, an Australian-based independent customer loyalty consultancy. […]
How Leading Brands Are Making Stored Value More Useful Many consumers have spending power they aren’t using. Loyalty points, promotional credits, refunds and rewards often sit unused because customers don’t know what they have or can’t easily access it when they’re ready to make a purchase. That value becomes even more important as consumers pay […]
In this Best of the Back Catalogue episode of Let’s Talk Loyalty, we revisit the story of Wiiv Rewards, Mauritius’ pioneering coalition loyalty programme launched by IBL Group. Designed to unite leading brands across grocery, pharmacy, transport and leisure, Wiiv built a community-first loyalty ecosystem that quickly gained international recognition. In 2018, the programme won […]
JULY 20, 2026 — Artificial intelligence is rapidly changing how travel clubs and loyalty programs interact with customers, but while many businesses are still experimenting with AI, Custom Travel Solutions (CTS) has already embedded it throughout its customer service operation. CTS helps travel brands drive long-term customer loyalty by creating more engaging and personalised member […]
A loyalty platform, a medical-tech client, and the RFP response that sparked a new discipline: procurement intelligence An RFP will tell you who fits the box. It won’t tell you who can change it. Here are a few thoughts on how brands should govern the choice of a partner – and what happened when we […]
The Loyalty Newswire from The Wise Marketer This edition covers: Accor, Agoda, Air Canada, CLMP™, Contentsquare, Digital Wallets, IndiGo, Jacksons Food Stores, Japan Airlines, Klaviyo, Kroger, Leal Hub, Marriott Bonvoy, Mastercard, Sandals & Beaches, Timewise, Upside, World of Hyatt FROM THE EDITOR There is news of new program announcements and partnerships among leading brands including […]
From scale to significance, everything you need to know about the Australian loyalty market The Wiser Loyalty podcast seeks out the brightest minds in loyalty marketing around the globe. In this series we bring you interviews with C-level executives who are transforming strategy into measurable marketing campaigns and impacting change in the ways brands connect […]
New Partnership enables brands to drive revenue with personalized offers and discounts within the loyalty apps and programs people already use LEXINGTON, MASSACHUSETTS — JULY 16, 2026 — Cartera, the loyalty commerce platform trusted by the world’s leading airlines, banks and retailers, and Kigo, an Augeo company, have partnered to deliver more relevant, personalized retail […]
Aaron Dauphinee hosts PNC Bank’s Head of Loyalty Strategy and Platforms, Victoria Dravneek in Let’s Talk Loyalty Episode #789 Wise Marketer Group’s CMO, Aaron Dauphinee, connects with PNC Bank’s Head of Loyalty Strategy and Platforms, Victoria Dravneek, to talk about how PNC Bank is building genuine customer loyalty in a category where trust is the […]