Only 56% of those surveyed say their organization currently runs personalized promotions or discounts Almost one in four (22%) say their organization has no plans to personalize promotions or discounts The majority are planning to increase their focus on the profitability of promotions and/or loyalty programs in the next 12 months June 23, 2025 — Far too […]
With Promos, CleverTap redefines how brands engage and retain customers by making rewards, promotions, and loyalty an integral part of its All-In-One Engagement Platform. San Francisco, Calif. & Mumbai, India, June 18, 2025 – (ACN Newswire) – CleverTap, the all-in-one customer engagement platform, today announced the launch of Promos — an industry-first, customer rewards management platform […]
Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand. Hosted by Carly Neubauer
How the future will evolve and what you can do about it Editor’s Note: This is the third and final part of a thoughtful series crafted by Steve Bocska about the future of loyalty. Inspired by the possibilities of how Google’s Gemini AI Shopping Assistance could influence shopping habits as well as customer loyalty, Steve […]
AI assistants are taking control of the customer journey—and if brands don’t act fast, they’ll lose the right to be chosen. Editor’s Note This thought-provoking article about the impact of AI Shopping on how people make purchase decisions and form loyalty to the brands they patronize, goes way beyond the provocative headline. In Part One, […]
In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home. Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners throughout their pet care journey. In […]
The 31st gathering of industry-leading retailers was an immense success The 31st Annual Customer Relationship Management Conference (CRMC) took place from June 4 to 6 in Chicago. The event was well attended by over 700 persons and the presenting brands represented the business landscape from “A-Z” including Bealls, Big 5, Bombas, Carter’s, Gap, Great Clips, Hilton, Liverpool, Lowe’s, […]
The Loyalty Newswire from The Wise Marketer From the Editor This week’s theme is disruption and disintermediation. Google’s new Gemini AI Shopping assistant is stirring concern about brand disintermediation in the shopping journey, and we have the first of a three-part series from Steve Bocska dissecting the concerns and potential solutions for brand and loyalty […]
The Fever is using Agentforce, Data Cloud, and Marketing Cloud to deliver more personalized experiences, helping to increase attendance, loyalty, and overall satisfaction with its fans SAN FRANCISCO, CALIFORNIA–(BUSINESS WIRE)–Salesforce (NYSE: CRM), the world’s #1 AI CRM, today announced that the Indiana Fever and its parent organization Pacers Sports & Entertainment (PS&E) are deploying Agentforce, Salesforce’s […]
AI assistants are taking control of the customer journey—and if brands don’t act fast, they’ll lose the right to be chosen. Editor’s Note This thought-provoking article about the impact of AI Shopping on how people make purchase decisions and form loyalty to the brands they patronize goes way beyond the provocative headline. As you read […]