New collaboration delivers expansive range of scalable loyalty solutions that drive ongoing “earn and burn” engagements for a variety of business sectors worldwide PLEASANTON, CALIFORNIA. — (March 24, 2025) — (BUSINESS WIRE)–Blackhawk Network (BHN), a global leader in rewards and branded payments, is partnering with Exchange Solutions™, a leader in loyalty and personalized offers solutions, to […]
Global News Roundup from The Wise Marketer From the Editor In the past week’s news (and stories released today), we find ourselves with a really interesting mix of coverage as we see loyalty programs innovating, others celebrating, a few more mixing their membership benefits up, and some leaving us simply questioning. I’ll leave it to […]
Executive Interview with Allyson Dietz, Marketing Solutions Strategy, Trans Union Trans Union is a company that you may think you know but by looking closely, you will discover surprises. As you will hear in this interview, it is a company built on trust. It uses data to create reliable customer identities upon which brands can […]
As promised, we’ve brought back Skip’s VP of Marketing, Rachel MacAdam, to provide more insight into changing consumer expectations en masse, but then she also offers her view on the expectations that consumers have around data use by brands. These two snippets of our conversation with her at CRMC 2024 are not to be missed! […]
Today, we’re diving into a unique and exciting topic—one we’ve never explored before on the show! We recently came across fascinating research from one of our loyal listeners, who compiled a list of the world’s largest loyalty programs by membership. That listener, now our guest, is Laurent Guinand, PhD, Founder & CEO of Aramis Advisors […]
Wondering what the future holds for conversational AI? How will AI and machine learning impact future customer interactions? Here’s everything you need to know. What does the future hold for conversational AI? Can conversational AI successfully mimic human interactions in the future? How will artificial intelligence change the future of sales, marketing, and customer service? […]
Executive Interview with Kevin Zhang, CEO and Founder Phoenix Technologies Costco and Sam’s Club are best case examples of thriving retail membership clubs in retail. Kevin Zhang’s dream when founding Phoenix Technologies was to create a similar model for direct-to-consumer retailers. That dream has become a reality as his company help D2C ecommerce businesses turn […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes, líder del programa de lealtad Santander Unique Rewards. El programa sirve a las tarjetas Premium del banco con una propuesta de valor basada en experiencias y momentos especiales que buscansorprender a […]
Global News Roundup from The Wise Marketer From the Editor Happy St. Patrick’s Day to those that celebrate to honor the patron saint of Ireland. Or a happy Monday for those opting out of getting decaled in green today. Some interesting stories that aren’t so lucky for consumers in this week’s roundup, including one close […]
Only 26% of customers are satisfied with their cards experience Nearly one-in-two prospective customers abandon onboarding due to a poor experience 86% of executives plan to prioritize omnichannel experiences over the next 12 months to improve customer experience and build loyalty PARIS, FRANCE / March 11, 2025 — (BUSINESS WIRE)– The Capgemini Research Institute’s World Retail Banking Report […]