Tide Rewards Launches to Help Small Businesses Save More on Everyday Spending

Cashback now available with 100+ major UK retailers, including Apple, Currys, Deliveroo, Sainsbury’s, Wickes, and Grind Coffee. Online offers launched last month; in-store cashback offers are now live. Tide Rewards, powered by Valuedynamx, could help members save millions of pounds – putting money back into their businesses. LONDON, ENGLAND –(BUSINESS WIRE)–Tide, the UK’s leading business […]

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The Loyalty Newswire August 11, 2025

The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Alibaba, China’s leading tech and e-commerce company, is launching an innovative cross-service loyalty program in a strategic effort to reclaim its dominance in the country’s highly competitive e-commerce market. And US merchants are celebrating the ruling of a District Court judge that the […]

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#693: Loyalty That Saves Lives: How Blood Donation Programs Transform Communities

In this heartfelt episode, we welcome Jacqui Solly, Loyalty Manager at Australian Red Cross Lifeblood, to explore a truly unique loyalty program that goes beyond points and rewards. Jackie shares how simple acts of giving blood translate into hundreds of thousands of lives saved, alongside personal stories that reveal the deep emotional impact behind every donation. We […]

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Air Canada Announces Big Changes to Aeroplan Frequent Flyer Program

Shift to a revenue-based model follows the industry pattern Air Canada’s Aeroplan loyalty program is undergoing significant changes, all of which will become effective on January 1, 2026. The fundamental shift is to move from a distance-based to spend-based points earning model. “Aeroplan has grown into one of the most rewarding and widely used travel […]

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Air Canada Redefines How Members Earn Aeroplan Points and Achieve Aeroplan Elite Status

Members will earn points based on dollars spent, versus distance flown New structure designed to better reward the program’s most engaged members Frequent bonus points offers and promotions will help members earn rewards faster MONTRÉAL, CANADA — August 6, 2025 – Effective for travel on or after January 1, 2026, Aeroplan members will earn points […]

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Valuedynamx Powers Flying Blue+ App’s New Card-Linked Offers, Unlocking Maximum Miles-Earning Potential from Every Purchase

New digital partnership creates seamless way for millions of Flying Blue loyalty members to earn miles on everyday purchases across US and UK markets LONDON–(BUSINESS WIRE)–Flying Blue, the loyalty program of the Air France-KLM Group, is redefining rewards through its expanded partnership with Valuedynamx. By launching a new card-linked offer ecosystem, Flying Blue empowers members to […]

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Executive Interview Series – WestJet’s Byron Kelly and CORA Loyalty’s Beth McCoy

The latest of our Executive Interviews brings together two executives that are well steeped in the loyalty sector, Beth McCoy, the President of CORA Loyalty and Byron Kelly, Director of Loyalty with WestJet.  WestJet was founded in 1996 and began as a low-cost alternative to Canada’s major airlines. It has grown to become the country’s […]

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#692: Forjando Lealtad Duradera: Estrategia y Gestión (Spanish Episode)

This episode of Let’s Talk Loyalty and Loyalty TV is in Spanish. ¿Quieres llevar tu estrategia de lealtad al siguiente nivel? En el episodio más reciente de “Let’s Talk Loyalty en Español”, contamos con la valiosa perspectiva de Federico Rosas Couret, Consultor Principal en Loyalty & Reward Co. y un experto de primera línea en Customer Loyalty. Federico […]

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Loyalty Tidbits – August 2025 Edition

In this edition: When loyalty program execution fails, brand loyalty is eroded This edition of Loyalty Tidbits (you can see the previous edition here) addresses scenarios when brand loyalty can be negatively impacted by glitches in loyalty program operations. Every brand wants customers to enroll in its loyalty program, so the process should be easy […]

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Contentsquare Enters Definitive Agreement To Acquire Loris AI, Accelerating Push Into AI Agent Analytics and Conversation Intelligence

Acquisition enhances Contentsquare’s CX intelligence platform with AI analytics on customer conversations and agent performance NEW YORK, NEW YORK — (BUSINESS WIRE)–Contentsquare, a global leader in digital analytics, announced today it has signed a definitive agreement to acquire Loris AI, a leading conversation intelligence platform. This acquisition brings together two innovative companies with one shared […]

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