Global News Roundup from The Wise Marketer From the Editor Yesterday was Star Wars Day, and today is Cinco de Mayo. It’s also Monday Newswire Day at the Wise Marketer, another reason to celebrate with tequila and tacos! In this first edition in May, we have news of new loyalty program launches from Canada’s A&W […]
Thompson Restaurants’ latest initiative enhances the guest experience with a unified loyalty program, seamless digital integration, and exciting rewards. Reston, VA. (April 24, 2025) – Thompson Restaurants, a subset of Thompson Hospitality, one of the largest food service and hospitality industry companies in the US, is set to launch its highly anticipated Thompson Table Rewards Program, a game-changing […]
In this edition: Why loyalty doesn’t work when it’s complex, mundane or invisible This edition of Loyalty Tidbits covers a few scenarios when loyalty just doesn’t work. It’s not that the concept doesn’t work. We always assume positive intent, so each of these examples had its chance to make a positive impact with customers. In […]
Great Strategies to Increase Customer Loyalty and Engagement You’ve worked hard to build brand awareness and attract customers, and you’ve finally done it. Now what? Well, the next step is to increase customer loyalty to encourage repeat purchases and drive business growth. Loyal customers are one of the greatest assets of a business. They engage […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. For a masterclass in gamification, you can enjoy Yu-Kai Chou’s down to earth interview with Amanda Cromhout about gamification and his Octalysis Framework. He is the Founding Partner of The Octalysis Group and the creator of The Octalysis Framework which has been translated into 16 different languages, serving […]
Rexall’s Director of Digital Marketing, Loyalty & CRM, Maya Baluschak, delivers her thoughts to us this week and next week. This week we have two snippets from our conversation with her at last year’s CRMC where she talks about her CRMC experience and the learnings from other brands at the event. Next week we have […]
Consumers continue to prefer and are willing to pay more for convenience NEW HARTFORD, N.Y. (May 1, 2025) – PAR Technology Corporation (NYSE:PAR), a global leader in enterprise foodservice technology solutions, released its 2025 Quick Service Restaurant (QSR) Operational Index Report, highlighting key insights in the restaurant industry from third-party delivery to state-specific employee data. The report analyzed data […]
NeoDay publishes Loyalty and Customer Engagement 2025: 40 Thoughts. 40 Experts As 2024 was winding to a conclusion, Netherlands-based loyalty provider NeoDay looked towards the future of customer engagement and loyalty in 2025. They forecast a transformative year, one in which companies would be faced with navigating a rapidly shifting environment where technology, customer expectations, […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. ¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización? En este episodio de Let’s Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan Restrepo, […]
Global News Roundup from The Wise Marketer From the Editor With a Canadian election happening today, the impact of US Tariff Policy is top of mind, given that it is a key election issue for Canadian voters. Survey results from NeilsenIQ show that 87% of Canadians and 50% of Americans oppose tariffs. This dovetails with […]