Aaron Dauphinee hosts PNC Bank’s Head of Loyalty Strategy and Platforms, Victoria Dravneek in Let’s Talk Loyalty Episode #789 Wise Marketer Group’s CMO, Aaron Dauphinee, connects with PNC Bank’s Head of Loyalty Strategy and Platforms, Victoria Dravneek, to talk about how PNC Bank is building genuine customer loyalty in a category where trust is the […]
Survey of 12,000+ consumers and retailers reveals a widening gap between loyalty enrollment and real consumer influence WASHINGTON, D.C. — JULY 13, 2026 — Upside, the digital marketplace for brick-and-mortar retail, today released Escaping the Loyalty Plateau, a new report finding that most retail loyalty programs are failing to drive the behavior change they were designed […]
NEW YORK, NEW YORK— JULY 15, 2026 — Rove, the rewards platform helping travelers earn miles on travel and everyday purchases, today announced the addition of Qantas Frequent Flyer as its newest transfer partner. Rove members can now transfer Rove Miles to Qantas Frequent Flyer at a 1:1 ratio, opening up new redemption opportunities across […]
The announcement signals a broader market shift: as AI commoditizes content, live experiences are becoming one of the most powerful ways to build audience trust and engagement Cvent backs the reveal with a multi-year $1 billion investment plan, accelerating the company’s mission to build technology that powers the highest-performing events on the planet NASHVILLE, TENNESSEE— JULY […]
Why a reward keeps working long before, and long after, the moment it is redeemed The effectiveness of most rewards programmes are judged by members in a single moment. Did the participant receive something valuable? Was the reward claimed successfully? Did the transaction close? For the organisation running the programme, redemption is where success gets […]
In this Best of the Back Catalogue episode, we revisit our conversation with Camilo Courtenay, Former Loyalty Product Manager for Vodafone UK’s award-winning VeryMe Rewards programme. Launched in 2018, VeryMe Rewards has become a standout example of customer loyalty in the highly competitive telecommunications sector, delivering personalised experiences and driving nearly 30 million reward redemptions […]
New research from Sweed shows members Drive 89% of Revenue, But Most Never Redeem a Reward For cannabis retailers, the marketing playbook that most consumer brands take for granted simply doesn’t exist. Google and Meta continue to bar cannabis advertising outright, leaving dispensaries with no paid search, no paid social, and none of the retargeting […]
It’s rare — and refreshing — to watch someone who cut their teeth in customer loyalty rise all the way to the CMO’s office. Kelly Mahoney did exactly that, building her career in loyalty long before stepping into the top marketing seat at Ulta Beauty. Her path ran through Accenture, Hatch Loyalty, and Eire Direct, […]
Wise Marketer and Ethan Gustav, Group President of North America at Infobip, discuss how airlines can create stronger customer relationships through real-time communications As peak travel season ramps up and passenger volumes hold above pre-pandemic levels, airlines face a widening gap between what travelers expect and what most communication systems can deliver. When a gate […]
Today’s edition of Let’s Talk Loyalty and Loyalty TV discusses ITA Group’s latest loyalty research, “Quantifying Customer Loyalty’s Hidden Drivers”, featuring educational and actionable insights around the power and importance of emotional connection. Our guest is Chris Jones, Senior Vice-President for ITA Group. Based in the USA and 100% employee owned, ITA Group is a […]