CMO Council Interview Series Features Kathleen Schaub, Author, CMO, Research Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Kathleen Schaub, marketing innovator, former CMO, and research […]
This episode is also available in video format on www.Loyalty.TV. In this episode, Charlie Hills interviews Pablo Sardina, the Global Loyalty Senior Product Manager for Decathlon Membership. Pablo is a Growth and CX Expert in Sports Retail, focused on loyalty and relational models. He has spent the last 7 years dedicated to drive digital products’ business value by […]
LONDON, May 28, 2025 — PRNewswire — Tesco’s Clubcard Challenges, powered by Eagle Eye’s Personalised Challenges solution, has been named the Best Global Loyalty Launch or Initiative at the 2025 International Loyalty Awards. The award celebrates standout new loyalty initiatives launched in the past 12 months, from around the world, that combine innovation, creativity, and measurable impact – criteria that Clubcard Challenges met and exceeded amid […]
Executive interview with Barclays’ Doug Villone, Head of Cards and Partnerships at Barclays US Consumer Bank The third annual Barclays Travel Rewards and Loyalty Report, based on a survey of 1,000 US travelers by Wakefield Research, uncovers how travelers are leveraging loyalty programs and co-branded credit cards to maximize value, drawing inspiration from their favorite […]
SALESmanago research across European eCommerce brands reveals what’s keeping retail marketers awake at night According to research just released by Krakow, Poland-based SALESmanago, traditional SEO is on the brink of extinction. SALESmanago, one of Europe’s leading Customer Engagement Platforms, found that seventy-three percent of eCommerce and retail marketers believe that traditional SEO will be obsolete […]
This episode is also available in video format on www.Loyalty.TV. Today’s episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas. In this conversation, Paula shares the inspiring origin story of Let’s Talk Loyalty – from spotting a gap in the market to launching the industry’s first podcast dedicated to loyalty, and eventually expanding into Loyalty […]
New capabilities extend the company’s industry-first AI leadership with marketer-focused AI agents across personalization, analytics, audience discovery, and competitive intelligence. BOSTON – June 3, 2025 – Exchange Solutions, a leading provider of personalized loyalty solutions, today announced the expansion of its AI capabilities rounding out a comprehensive suite of AI agents purpose-built to increase marketer […]
The Loyalty Newswire from The Wise Marketer From the Editor Our team is attending CRMC in Chicago this week, and we will have a full conference report for you when it all wraps up. Wise Marketer is the principal media sponsor for this annual retail marketing and loyalty conference, and we’ll be absorbing content, making […]
SALESmanago research across European eCommerce brands uncovers tech challenges presented by changing consumer expectations and reveals what’s keeping retail marketers awake at night Kraków, Poland; Tuesday 20th May 2025: Traditional SEO is on the brink, according to new research from one of Europe’s leading Customer Engagement Platforms, SALESmanago. Seventy-three percent of eCommerce and retail marketers believe that […]
(New York, NY) Cardholders consider many factors when applying for a new credit card, with those offering no annual fees and attractive rewards structures being the most influential. Auriemma Group’s latest issue of Cardbeat US confirms that offering compelling rewards significantly impacts cardholder decisions, with a clear preference for flat cashback structures over tiered options. The […]