New AI Sidekick is designed to enhance eCommerce marketing, with smarter automation, optimised customer engagement and real-time adaptability Krakow/Poland, 12 March, 2025 — SALESmanago, one of Europe’s leading Customer Engagement Platforms with over 3,000 clients, today announced the expansion of AI Sidekick, a personalised AI layer, designed to enhance eCommerce efficiency, optimise customer engagement, and increase revenue. As […]
Two-Thirds of US Consumers Prefer Being Able to Redeem Their Loyalty Program Points When Making a Purchase DEERFIELD BEACH, FL, UNITED STATES, March 11, 2025 /EINPresswire.com/ — Wise Marketer Group (WMG) today announced its fourth annual U.S. consumer research study with Engage People covering what consumers expect from loyalty programs, switching behaviors, and preferences for […]
Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views […]
Findings highlight top factors driving brand loyalty, with financial rewards noted as key incentives; 78% of consumers would engage more if ‘Pay with Points’ was offered TORONTO – March 11, 2025 – Engage People, the only loyalty network that enables program members to pay with points directly at checkout, commissioned a new survey from The […]
Long time marketing executive Rich Long shares insights in Customer Loyalty In our pursuit of identifying trends that will shape Customer Loyalty, we seek out the brightest voices we can find. Rich Long is one of those voices and we recently interviewed him on a wide range of topics related to Customer Loyalty. Rich has […]
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold. Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand […]
In an era where brands are increasingly focused on customer-centricity, a critical yet overlooked factor in building loyalty is the experience of employees themselves. Employee Experience (EX), when optimized, creates a ripple effect that strengthens Customer Experience (CX)—and ultimately sustains long-term loyalty. Yet, for too long, EX, CX, and Loyalty have been operating in organizational […]
Convenience store advertising delivers 2x the visibility compared to campaigns in larger stores New data reveals convenience store advertising has twice the visibility, garners triple the attention and quadruple brand recall compared to campaigns in larger stores The industry-first research has also evidenced that retail media advertising has greater performance in brand recall compared to […]
Iconic footwear brand chooses AI-powered customer data cloud to drive global growth through personalisation Amperity, an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing operations strategy. This strategic move enables Dr. Martens to recognise and engage customers consistently across all channels, […]
We’re now, officially, into our #TBT interview series with CRMC. On Tuesday we previewed that this was coming. We also showcased some initial thoughts from CRMC 2024 keynote speaker, Sylvie Di Giusto. For those that missed Tuesdays post and videos, Sylvia is a best-selling author and expert on Emotional Intelligence and Customer Experience. Now we’re sharing three more snippets from our conversation with her […]