New Research Finds 79% of CMOs Believe the Marketing-Security Partnership Is Extremely or Very Important to Acquire, Maintain and Secure Customer Data for Competitive Advantage. SAN. JOSE, Calif. (Aug. 21, 2024) – The CMO Council, in partnership with KPMG, today announced the release of a new report, entitled “Marketing & Data Security: The Unlikely Brand […]
What Simone Biles, Michael Phelps, and Caitlyn Jenner Have In Common Product endorsements by winning athletes are a companion to every Olympics. History has shown these deals come with risk. Here are how some brands got back on their feet. Outside the stadiums and arenas where the 2024 Paris Olympics made sports history, a career-making […]
This week’s Customer Loyalty and Digital Marketing News Editor’s Note Today is National Dog Day in the US. Dogs are special to many of us, so it’s a good reminder to share some love with your favorite canine companion. Once you’ve made that visit to your special friend, you’ll want to get busy reading this […]
Glance now available on the Five9 CX Marketplace. WAKEFIELD, MASSACHUSETTES, Aug. 22, 2024 /PRNewswire/ — Glance, a leader in Guided CX™ solutions, announced its partnership with Five9, the intelligent CX platform provider. Glance is now available on the Five9 CX Marketplace, enabling Five9 users to harness Glance’s Guided CX platform to join customers in real-time, collaborative online sessions. Five9 users […]
Cybersecurity expert explains both scenarios and suggests how to make your business more resilient against ransomware. Ransomware continues to evolve as one of the most profitable forms of cybercrime, with 2024 on track to become the highest-grossing year for ransom payments. This shift is driven by a strategy known as “big game hunting,” where cybercriminals focus on […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today is a truly momentous day as you’ll hear in today’s episode. It’s “Let’s Talk Loyalty’s” 5th birthday and we are beyond proud of the brand we have created, the loyalty leaders we’ve interviewed and the impact we’ve had […]
The industry veteran will lead the way in a series of new AI-first products designed to disrupt product research and design. SAN FRANCISCO, 22nd August, 2024 – Dovetail, the leading AI-powered customer insights platform, today announced the appointment of Srinivas Krishnamurti as Vice President of Product. With over 20 years of product strategy and development experience […]
Editor’s Note: To provide context for the importance of the Press Release you will read here, we wanted to share background on Tecsa. Tecsa was founded in 2019 by Tony Buffin, Koos Berkhout and Dave Battiston with a vision to build superior in-house loyalty, analytics and media capabilities for clients. Having previously set-up and run […]
Welcome to Let’s Talk Loyalty’s Wiser Loyalty weekly podcast that shares perspectives on constructs from the Loyalty Academy™ curriculum, which is available for individuals to earn their Certified Loyalty Marketing Professional™ (CLMP™) designation. Our senior faculty of Bill Hanifin and Aaron Dauphinee, CEO and CMO respectively at the Wise Marketer Group provide their own perspectives and guidance on what you […]