Leading affiliate marketing platform, 2Performant (BVB:2P), today announced the launch of its BusinessLeague app on the Shopify App Store to enable seamless affiliate programme integration for Shopify merchants across Europe. The launch marks a significant milestone for 2Performant, which recently achieved its first million sales of 2025 and acquired Profitshare Romania and Bulgaria to expand its position as a […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! This week’s Newswire is brimming over with announcements as Citi launched its newest premium credit card, the Citi Stata Elite, Tesco is offering incentives to Clubcard members to pursue a healthier lifestyle, and JetBlue’s short-lived romance with TAP Air Portugal has ended. We […]
Retailers can stay ahead with PAR Retail’s fully qualified, ready-to-deploy platform NEW HARTFORD, NEW YORK — July 21, 2025 — PAR Technology Corporation (NYSE: PAR) today announced that PAR® Retail , a leading provider of technology solutions purpose-built for convenience retail, is one of only two third-party providers currently qualified to support retailers’ full Tier 4 participation in Altria Group Distribution […]
Today’s announcement marks the second acquisition for the Krakow-headquartered company in the past 12 months, following the addition of Leadoo in November 2024 London, UK & Krakow, Poland; 24 July 2025 – SALESmanago, a leading European Customer Engagement Platform with more than 2,000 clients, announced its acquisition of Thulium, a leading omnichannel, AI-powered eCommerce-focused customer […]
SAN FRANCISCO, CALIFORNIA — July 9, 2025 /PRNewswire/ — Lyft, one of North America’s leading ride-hailing marketplaces, today announced a partnership with Prezzee, a global digital gifting company, to enhance the driver rewards experience with personalized, digital-first benefits. Through the power of gifting and as part of Lyft’s continued investment in driver appreciation, eligible drivers will receive digital […]
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares a fascinating look into the evolution of airline loyalty. […]
New collaboration will ensure that promoted products are actually on shelves—enhancing customer trust and driving measurable campaign ROI. WINSTON-SALEM, NORTH CAROLINA — July 22, 2025 – Inmar Intelligence, a data-driven technology company, and Upshop, a leading provider of store execution and inventory solutions, today announced a strategic partnership that redefines the connection between marketing and advertising with onsite product […]
Why timing, flexibility, and choice matter more to customers than points or perks With the average consumer enrolled in 14+ loyalty programs, and actively participating in only half on an annual basis, loyalty program operators need to ensure that the redemption experience is as rewarding as the reward. Often focus is placed solely on differentiating […]
Study uncovers consumers’ perception of AI and their attitudes toward AI-powered brand interactions on social media and customer care platforms NEW YORK, NEW YORK — July 23, 2025 – Emplifi, a leading customer engagement platform, today released the “AI in Social Media in 2025: What Consumers Want” report to better understand consumer perceptions around AI-powered brand interactions […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The world is navigating how to best leverage the benefits of Artificial Intelligence while managing its risks. Case studies are coming to life and our story here shows Hertz may be learning that its roll out of AI damage assessment scanners have the […]