10Fold’s Survey Finds 50%+ of Marketers Using AI for Content Planning, Creation, Optimization and Measurement SAN FRANCISCO, CALIFORNIA – AUGUST 5, 2025 – 10Fold, a leading B2B tech communications and content agency, today announced the findings of its 2025 B2B content marketing report, AIFirst, Buyer-Ready: Inside the New Era of B2B Content Marketing report, revealing […]
A debate on the risks posed to the future of loyalty by Artificial Intelligence Early in 2025, Phil Rubin, Founder, Grey Space Matters, shared a point of view in this article published in The Wise Marketer that for way too many brands and companies, loyalty is stuck. Research conducted pre-COVID revealed that 83% of consumers […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. In the new episode of Let’s Talk Loyalty in Spanish, I spoke with María Romero Panizo of MeliáRewards (Meliá Hotels). We discussed how the program is designed, how it operates across the global hotel network, and the role of data and C-level support in turning loyalty into […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The news this week comes from across the globe, with the expansion of a leading Chinese hotel loyalty program topping the list. The announcement of the combined FFP Atmos Rewards has shaken up the traveler market in Hawaii. It seems to be the […]
New research from arrivia tracks travel trends among Gen Z and Millennials The most successful travel loyalty brands have always prioritized staying responsive to consumer trends. But as younger generations surpass Baby Boomers in both travel frequency and spend, marketers are facing more than a typical market shift; they’re experiencing a generational transition. According to […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In today’s episode Aaron Dauphinee, speaks with Lisa Copeland who is the VP of Loyalty and Customer Engagement for Amtrak. Amtrak is the national passenger railroad company for the United States with more than 32 million passengers stepping aboard Amtrak’s trains in 2024 and the rail line […]
How B2B buyers’ needs differ from consumer checkout Loyalty is so often only thought of in terms of points, perks and post-purchase campaigns. And while those are important, it’s not the whole picture. The payment experience is where convenience, trust and operational fit either come together seamlessly or start to unravel. In business-to-business (B2B), where […]
Discovering a Secret in Loyalty Technology The loyalty technology provider industry has experienced tremendous growth over the past 5 years, while the names of companies qualifying as the biggest winners have changed dramatically. Some familiar names have slipped in prominence, others have been acquired, and there is a contingent of players registering remarkable success who […]
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. Our guest Joy Das Gupta has built an incredible career in loyalty, spending over thirteen years shaping many of the most exciting and innovative propositions at Starbucks in the US market. Now an independent loyalty consultant, Joy […]
NEW YORK, NEW YORK — AUGUST 14, 2025 — Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, and ZoomInfo (NASDAQ: GTM), the Go-To-Market Intelligence platform, today announced a strategic partnership to deliver enhanced capabilities across B2B audience planning, prospecting, and marketing attribution. The exclusive collaboration brings together two of the most powerful B2B solutions to […]