Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates 120 years of innovation, we’re bringing back one of our standout conversations — this time with Beth Leverton, Director of Rewards, Loyalty & CX at the Ford Motor Company. Originally recorded after the Comarch […]
Discussing the new report: The Pathway to GenAI Competitive Advantage Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Tom Kaneshige, Chief Content Officer with the CMO […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The world is navigating how to best leverage the benefits of Artificial Intelligence while managing its risks. Case studies are coming to life and our story here shows Hertz may be learning that its roll out of AI damage assessment scanners have the […]
The convenience and fuel retailer invests in purpose-built technology to further its seamless and personalized customer experience ATLANTA, GEORGIA — July 16, 2025 – RaceWay, a leading convenience retailer with over 240 locations that operates as a Franchisor for parent company RaceTrac, selected PAR® Technology Corporation (NYSE: PAR), as its technology partner for the launch of its new customer loyalty […]
Social commerce is booming with global sales projected at $1.2 trillion in 2025, and TikTok is outpacing rivals thanks to its in-app shopping experience. TikTok is dominating the UK’s social shopping scene, with its in-app checkout and viral discovery model outpacing Instagram and redefining how micro-brands sell. For example, Businessmagnet reports TikTok Shop has captured 26% of users […]
Loyalty and the Changing Traveler highlights key differences in how U.S. consumers plan, book and think about travel—and what loyalty programs must do to stay competitive. SCOTTSDALE, ARIZONA — JUNE 17, 2025 — A new report from travel loyalty technology provider arrivia reveals how generational differences in travel preferences are creating both challenges and opportunities […]
Why business expectations for marketing agencies are changing Picture this: You’re a small-batch candle maker, and your ‘Lavender Dreams’ candle is beautiful, but it’s stuck on page three of Google, even with perfect SEO. Then, on a whim, you ask ChatGPT to rewrite your product description for a voice search, something like, ‘Hey, find me […]
New Runa Shop offers flexible, mobile-optimized, no-code infrastructure that empowers businesses to launch branded gift card marketplaces in 24 hours LONDON, ENGLAND & NEW YORK, NEW YORK — JULY 10, 2025 — (BUSINESS WIRE)–As global demand for gift cards surges, Runa, the leading global infrastructure powering modern payouts, today unveiled Runa Shop, a white-label commerce solution that makes […]
Dashboards equip leading brands with rich data insights to inform marketing strategies and broader business decisions ATLANTA, GEORGIA — July 15, 2025–(BUSINESS WIRE)–Cardlytics Inc. (NASDAQ: CDLX) today announced the general availability of three new dashboards within the newly revamped Cardlytics Insights Portal, a unique self-service tool that provides Cardlytics advertisers with market and customer intelligence […]
This episode is also available in video format on www.Loyalty.TV. Join us as Heather Garbodin, Chief Customer Officer at American Airlines, reveals how the airline is reshaping customer loyalty beyond traditional rewards programs. From enhancing digital tools to elevating premium experiences, Heather shares how data-driven insights and cross-team collaboration are driving initiatives that make travel easier, more personalized, and […]