In an era where brands are increasingly focused on customer-centricity, a critical yet overlooked factor in building loyalty is the experience of employees themselves. Employee Experience (EX), when optimized, creates a ripple effect that strengthens Customer Experience (CX)—and ultimately sustains long-term loyalty. Yet, for too long, EX, CX, and Loyalty have been operating in organizational […]
Convenience store advertising delivers 2x the visibility compared to campaigns in larger stores New data reveals convenience store advertising has twice the visibility, garners triple the attention and quadruple brand recall compared to campaigns in larger stores The industry-first research has also evidenced that retail media advertising has greater performance in brand recall compared to […]
Iconic footwear brand chooses AI-powered customer data cloud to drive global growth through personalisation Amperity, an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing operations strategy. This strategic move enables Dr. Martens to recognise and engage customers consistently across all channels, […]
We’re now, officially, into our #TBT interview series with CRMC. On Tuesday we previewed that this was coming. We also showcased some initial thoughts from CRMC 2024 keynote speaker, Sylvie Di Giusto. For those that missed Tuesdays post and videos, Sylvia is a best-selling author and expert on Emotional Intelligence and Customer Experience. Now we’re sharing three more snippets from our conversation with her […]
Executive Interview with Johann van der Westhuizen – uKnomi Co-founder and CEO There’s a “need for speed” in the Quick Serve Restaurant (QSR) business. But customers want more than just speed. They are looking for food and drink delivered quickly, accurately and with convenience. It’s a high frequency business staffed by a resource pool plagued […]
It’s that time of the year again! We’re counting down to CRMC 2025 (https://www.thecrmc.com/) this coming June 4-6th by reviving conversations that we had at CRMC 2024. We thought we’d kick-off this series with earlier than Thursday thoughts by keynote speaker, Sylvie Di Giusto. Sylvia is a best selling author and expert on Emotional Intelligence […]
Today’s episode tackles the essential topic of “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme” – a subject at the heart of loyalty marketing success. We’re joined by industry expert Priyanka Lakhani, Senior VP at Collinson Group, a global leader with over 30 years of experience in travel loyalty solutions. Collinson’s proven track record in helping […]
Global News Roundup from The Wise Marketer From the Editor It turns out that Seth Godin and your editor are not far apart in their thought process. In last weekend’s Wise Marketer Newsletter, we commented about the “Ides of March” and how it was time to get going with action created from strategy planning in […]
The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group’s (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on topics inspired by courses from the Loyalty Academy’s™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. In 2025 we shift from this academic focus to seek […]
For way too many brands and companies, loyalty is stuck. Customers are increasingly apathetic towards brands with little or nothing more than a homogenous loyalty program focusing solely on transactional value. Loyalty is not a program. It never was. A “me too” loyalty program is hardly brand building or differentiating, especially without any connection to […]