(New York, NY) Cardholders consider many factors when applying for a new credit card, with those offering no annual fees and attractive rewards structures being the most influential. Auriemma Group’s latest issue of Cardbeat US confirms that offering compelling rewards significantly impacts cardholder decisions, with a clear preference for flat cashback structures over tiered options. The […]
Your long-term strategy should be building relationships, not renting audiences For over a decade, third-party data has fuelled digital advertising. By tracking consumers across websites and sharing that data between unrelated brands, marketers have been able to target ads based on online behaviour, often without ever knowing who the customer really is. That model is […]
Innovative, performant Fetch ads to help CPG brands convert shoppers and maximize existing DGMN investments MADISON, Wisconsin, May 13, 2025 — PRNewswire/ — Fetch, America’s Rewards App, today announced that it is partnering with Dollar General Media Network (DGMN), the retail media arm of retail giant Dollar General, to offer DGMN advertisers a new, high-performance solution to reach high-intent […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we welcome a new guest host – Joanna Witsch – who has been on the show a few times as one of our expert guests. Joanna Witsch is hosting today’s episode, which features one of Comarch’s most loyal clients – Emirates National Oil […]
We’re fortunate that we’re closing out this year’s interview series with Erica Dahwan, the world’s foremost expert on Connectional Intelligence. Erica was one of the keynote speakers at CRMC 2024, and we thought it would be great to sign off with her thoughts on communication styles and retail omnichannel experiences. Check out previous #TBT Interview […]
Navigating Brand Presence as Traditional Data Points Disappear With the advancement of AI-driven search results and large language models (LLMs), businesses now face a situation where users often find the information they need without ever clicking through to a website. Research suggests that nearly 60% of searches now end without a click. This shift demands a new […]
Loyalty with an Australian Vibe — Parched launches a tiered rewards program to engage and reward guests digitally, across its unique dining & cocktail brands Newton, MA, and New York – May 27, 2025 – Paytronix, the leader in guest engagement for restaurants and convenience stores, and Australian culture inspired Parched Hospitality Group have launched “Parched Locals,” a powerful […]
In the latest Wiser Loyalty podcast, Aaron Dauphinee of the Wise Marketer Group, speaks with industry loyalty operations expert, Nadine Rubin. Nadine shares her thoughts on the characteristics and skills needed to be successful in loyalty operations after a 25+ year career in the industry. She also shares her vast experience, in particular while launching the Shoppers Drug Mart Optimum program in Canada as an […]
Australian loyalty program members reveal their awareness, comfort, and concern Results from the 13th edition of the annual Australian customer loyalty and loyalty program research study, For Love or MoneyTM 2025, reveal that 66% of loyalty program members are aware of AI being used to enhance their loyalty program experience. The research with members of […]
The enormous success of the Microsoft Rewards Ultimate $1MM Giveaway In Loyalty Marketing, Sweepstakes have been a tried and true tactic to create seasons of excitement among a membership and to *maybe* burn off some of the financial liability associated with the accrual of value from issued but unredeemed loyalty currency. Whatever your preconceived notions […]