The Transformative Power of Artificial Intelligence for Loyalty Marketing

Our review of Eagle Eye’s AI Anthology: The Definitive Resource on Leveraging AI for Personalization & Retail Marketing If you’ve ever experienced living through a hurricane, you might relate to the disconnect between estimation of the storm’s power by reading weather maps as opposed to living through the storm as it passes over your head. […]

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iSeatz Celebrates 25 Years of Travel Loyalty with New Platform Launch

The leader in travel technology innovation unveils LXP™, the latest evolution in travel-as-a-service loyalty solutions. NEW ORLEANS, August 14, 2024 – iSeatz, a leading provider of travel loyalty technology solutions, turns 25 this month. To mark this milestone, the company is launching its new platform, LXP, which reflects its history of innovation and leadership in the […]

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3 Reasons AI and Humans Working Together is Better

Why AI adoption will lag behind AI innovation until more trust is established A partnership between humans and digital tools has existed since even before the invention of the internet, continually delivering an improved standard of customer experience at every engagement point. So why is the attitude toward partnerships between AI and humans different, shifting […]

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Xtreme One Entertainment Launches Shareholder Perks Program in Partnership with TiiCKER

Verified XONI retail investors can own a piece of the fast-growing MMA league and get XFC-exclusive merchandise, event discounts, free PPV, VIP access, and more DETROIT, MICHIGAN, Aug. 19, 2024 (GLOBE NEWSWIRE) — Xtreme One Entertainment, Inc. (OTCPink: XONI) today announced a shareholder perks partnership with shareholder loyalty leader TiiCKER. Mixed martial arts fans and […]

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The Loyalty NewswireAugust 19, 2024

This week’s Customer Loyalty and Digital Marketing News Editor’s Note To stay on top of your game, leverage our Search icon on the top menu bar to take you to the Search All Articles page and create a free Wiser Marketer account so that you can save the results of your searches in your own […]

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Consumers increasingly using AI tools to buy products as 63% of brands say AI is already impacting their marketing strategies

Storyblok survey of 200 businesses and 200 high-value online consumers*has revealed how brands are responding to the growing use of AI tools by consumers 40% of consumers report regularly using AI services such as ChatGPT when researching products online, with 17% saying it is now their top source of information when making a purchasing decision, […]

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eTail Boston 2024 Conference Report

Take-Aways from this great event include solution examples for Personalization and Customer Loyalty eTail Boston 2024 took place August 12-15 at Boston Marriott Copley Place in Boston. The event was well attended and packed with thought-provoking content that frankly blew the minds of the Wise Marketer team in attendance. It was a refreshing opportunity to […]

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PixMob Transforms Paris 2024 Closing Ceremony Audience into Human Video Screen with Groundbreaking Moving Visual Transmitter (MVT) Technology

PARIS, Aug. 12th, 2024 – PixMob, global leader in wireless lighting technology, helped transform the Olympic fan experience and create a new dimension of audience participation at yesterday’s Closing Ceremony with its immersive lighting tech, the Moving Visual Transmitter. Transforming Crowds into Living Screens PixMob technology lit up 70,000 fans at the Stade de France for the Olympics […]

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#574: With Top Ops Nothing Drops

The Wiser Loyalty Series podcasts for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month they select constructs from a specific course in […]

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#576: Payback (Germany) Shares Its Latest World-Class Successes

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide. The business is part of the American Express Group and it also operates as a multi-channel marketing platform. When […]

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