Partner Content from Viamedia Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital […]
Cheez-It wants to keep consumers thinking and talking about its cheesy snack. And sometimes that means inserting its product into an experience they wouldn’t expect. Its latest iteration of this experiential marketing play was a nightclub pop-up in New York City. The idea is to tap into a “relevant behavior,” such as late-night cravings, of its target Gen Z market, said Cara Tragseiler, Senior […]
The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. This year’s theme, “Where Digital Meets the Real World,” inspired a variety of perspectives from media […]
Wayfair is new to physical retail. The home furnishing giants sold billions of dollars of furniture and home decor in 2024, and with only one physical store, the lion’s share of that was online. But physical retail has always been in Wayfair’s plan. And with a handful of stores set to open in the […]
Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results. Gap Inc. announced it’s using Google Cloud and Gemini Enterprise to infuse artificial intelligence into all of its brands — Old Navy, Gap, Banana Republic and Athleta — to […]
Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) for the first time. And as Zoomers continue to enter the workforce and rise in the ranks, they’ll become an even more important segment to market to. For software vendors that means, among other things, […]
Three in four (73%) B2B marketing decision makers say the future of advertising in 2030 and beyond will have increased reliance on artificial intelligence for generating creative, which was the top response, according to a newly released survey from B2B marketing firm Madison Logic. The Harris Poll conducted the survey on behalf of Madison Logic […]
After serving as an advisor to the company for several years, Jennifer Betka has stepped into the Chief Marketing Officer role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. For Betka, who’s held CMO roles at StubHub, Fandom and Indigo, helming a brand with proven market […]
The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which hadn’t been touched since the 1980s, said Kevin Bender, Director, Digital and Design, Communications, at Colgate-Palmolive. The logo is the manufacturer’s mark on the back […]
The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA, to discuss what marketers can expect from the event, trends in DOOH, […]