Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study. Cash back is the top way shoppers want their loyalty program benefits, according to a new study from PayPal and research firm Reach3 Insights. 68% of study participants said they prefer cash back rewards because […]
Carhartt was founded in 1889 as a manufacturer of durable, high-quality workwear. More recently, rappers and fashionistas have made its utility pants, flannel shirts, insulated jackets and other apparel surprisingly en vogue. But the brand’s new “Made Possible” campaign is not a reaction to the brand’s newfound popularity beyond its core audience of laborers. Instead, […]
Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign. If you’re not into potty humor, a marketing collaboration with Dude Wipes is off the table. The brand manufacturer of flushable wipes knows its product, audience and lane (“cheeky” bathroom humor) […]
With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to consumer search queries. And with more than a quarter of eBay’s traffic stemming from organic search (according to web analysis firm SimilarWeb) the merchant has to continually ensure that search engines can easily crawl its […]
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want to see metrics that go beyond top-of-funnel indicators and demonstrate the direct business impact of social,” according to Layla Revis, Sprout’s Vice President of […]
U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI. In a July 2025 survey of 1,224 U.S. shoppers, Omnisend found that 59% of […]
Google is a key part of supplement brand Qualia Life’s marketing strategy — which means Chief Marketing Officer Lauren Alexander is keeping a close eye on the trend of more consumers using generative AI to search the internet. After consumers hear about a supplement product in an advertisement or on social media, they often conduct […]
Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting the luxury-heeled sneakers at commuting women during New York Fashion Week. Shoe brand Sneex today launched its fall campaign, aiming to catch its target audience where they are: commuting in New York City. The heeled sneaker brand […]
After a 90% surge in sales, meat stick brand Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer. Meat stick and jerky brand Archer was overdue for a brand marketing campaign. In fact, in its dozen-plus years in operation, it […]
The Big Green Egg bills itself as a premium outdoor lifestyle brand. But what that means has changed since its founding in the ’70s, said Michele Morris, Head of U.S. Marketing for Big Green Egg. To breathe “new life” into the brand, the grill brand is evolving its marketing strategy, bringing storytelling to the forefront […]