The creator behind Yeti Boo didn’t set out to build an AI content studio. He just wanted to see whether a shaggy, AI-generated hyper-realistic Bigfoot with a laid-back, outdoorsy personality could work as a TikTok bit. After a few days and 130,000 followers, it was clear the joke had (rather hairy) legs — and brands […]
Imagine disappearing inside a world of your own creation — a world you love, complete with all kinds of unique connections and creatures and then … picking up Wendy’s fries or a new soccer kit from Puma. Brand integrations on platforms like Roblox and Fortnite have become wildly successful, particularly with Gen Z. According to […]
Wedding planning platform The Knot Worldwide is among the handful of brands piloting ads in OpenAI’s ChatGPT agentic AI chat platform. Jenny Lewis, Chief Marketing Officer at The Knot, is pleased to have “a seat at the table” in shaping this product and getting a first look at how consumers will interact with ads within […]
Marketers keep framing AI as the next revolution, but AI isn’t rewriting the rules. It’s auditing whether you ever followed them. For the past 20 years, marketing has evolved through waves of disruption, from digital fragmentation and data saturation to platform dominance and performance pressure. Each wave has expanded capability faster than structural weaknesses have […]
Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign. National Football League quarterback Kirk Cousins likes a value haircut at Great Clips, and the hair salon’s marketing team is using the organic praise to its […]
Fresh Step, a brand of cat litter established in 1984 and owned by The Clorox Company, saw Valentine’s Day as an opportunity to stand out to consumers. Really. The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates. The brand’s campaign, called “Date Cats, Not […]
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community. Chief Marketing Officer Heather Malenshek isn’t sure if Land O’Lakes Inc.’s latest marketing initiative will sell more butter. But that wasn’t the original intent of the […]
As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into the Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends […]
As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into the Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends […]
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% sales growth. Grandmas eat dates. It’s true, but millennials and Gen Z consumers should be eating them too, said Amanda Sains, Vice President of Marketing for date brand Joolies. The product category was in need of a shake up, […]