The rise of AI-generated copywriting and video scripts has been rapid and, in some corners, difficult to keep up with. Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, […]
When Sarah Zurell came on board as CELS Brands’ CMO in 2022, one of her goals was to make fashion footwear brand Chinese Laundry cool again. But like, really cool. “I want it to be cool enough for Taylor Swift to wear our shoes,” she told her PR partner CLD at the time. Admittedly, it […]
We all know the old trope about CMOs holding the most tenuous seat in the C-suite. After all, you’re easy to blame for any performance shortfalls, and even easier to replace with some other bright-eyed dreamer. Making matters worse, the job keeps dramatically changing. First ads went digital. Then data unification was put on your […]
Marketing in taboo categories like body hair grooming and sexual wellness presents unique challenges, even during designated holidays like 420 or Sexual Wellness Month. For the latter, this year we saw everything from influencer campaigns to brand partnerships to a collaborative giveaway with my company, Meridian Grooming, and like-minded wellness brands LOLA, Hanx, Champ and […]
Editor’s Note: Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and a flexible approach. Sister pub Multichannel Marketer spoke with Nalgene’s Director of Marketing Eric Hansen about its marketing budget, Amazon ad success and more. […]
Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send personalized SMS and email marketing messages at the optimal time, conversions rates have doubled. CM sister pub Multichannel Marketer has the story. Below is an excerpt; go […]
The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies. But the setback turned out to be a blessing in disguise from a marketing standpoint, according to Tariq Hassan, Chief Marketing and Customer Experience Officer […]
Editor’s Note: Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an anchor for other third-party data, which allows users to be identified and retargeted even without using cookies. CM sister pub AdExchanger looks how Perry Ellis uses […]
Thanks to an explosion of user-generated content surrounding the company’s insulated tumbler products, Stanley’s organic social and digital engagement is likely envied by more than a few brands. The “pack my Stanley with me” TikTok trend, for instance, has users converting the tumblers into mini backpacks by attaching a range of accessories to them, thereby […]
The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No longer a siloed function focused on generating leads, marketing has evolved into a strategic force multiplier for companies seeking to drive deeper customer relationships, supercharge […]