X and Morgan Stanley say their Cashtags feature lets users move from posts about a stock or cryptocurrency on X to E*Trade to place a trade. At an Advertising Week New York session, the companies described the product’s reach and their measurement plans but did not say how often exposure led to a completed trade. […]
The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star reached 20 million consumers and lifted sales of its Focus and Sleep shots. Supplement shots brand Ryde has an extra-credit bonus to its name, image and likeness program: an internship. After a 2021 Supreme Court […]
A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: providing value, delivering on their promises and choosing partnerships and cultural conversations that fit. The discussion focused on how brands can stay relevant as audiences and culture shift. For Stacy Tappitt, Chief Growth and Marketing Officer at […]
Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s ‘scrappy’ social team finds creators who will connect its products to culture on social media and in person. Plus, how Eos measures success at events. In-person activations are a main marketing pillar at cosmetics brand Eos, said Carley Caldas, Senior Vice […]
Many music fans do more than watch a video or stream a song; they look up lyrics, annotate them and follow the artists behind them. For the music site Genius, that activity offers clues about what audiences care about. “Our community likes to go deep. Our community likes to spend time knowing the music,” said […]
Fanatics has a fan base of 100 million consumers it can market to. And after all that work of getting shoppers to the right product, it better be in stock. Out-of-stocks can hinder the customer experience, and the licensed sports apparel retailer is updating its demand and supply chain software to ensure this doesn’t happen, […]
Diapers are the workhorse product at Healthy Baby, and new Chief Marketing Officer Meredith Gieskes is focused on telling every parent why. As the brand’s name implies, Healthy Baby sells better-for-you baby products. This includes its flagship product, an Environmental Working Group-verified diaper, which is the bulk of its revenue. While Healthy Baby claims it […]
The brand’s marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here’s how the health wearable is retooling operations to keep pace. Increased awareness, surging sales and overall growth are a boon for any brand. But for the operations team, growth spells complexity. Marie Fodness, Assistant Vice President of […]
When the New York Liberty’s Chief Brand Officer, Shana Stephenson, joined the team as a consultant in 2018, her marketing challenge was not simply to attract new fans. At that moment, the team was changing venues, trying to retain its longtime supporters, and making the case for investment in women’s sports at a time when […]