For marketing professionals, Boathouse’s Fifth Annual CEO Study has good news and not-so-good news. On the plus side, 71% of the 150 CEOs surveyed said their CMO put the interests of the company ahead of their own, up from 55% last year. However, a scant 15% of the CEOs gave their CMO’s performance an A […]
The question on many marketers’ minds at POSSIBLE 2026 this week wasn’t whether to integrate AI, but rather what’s working, what isn’t and what are the real-world strategies and frameworks they can emulate to achieve results. If the answers from some of the world’s most recognizable brands are any indication, there’s no single playbook. But […]
Small brands need to be provocative to stand out. No one knows that better than Liquid Death co-founder and CEO Mike Cessario. Cessario has built canned water brand Liquid Death on that foundation. The brand puts still water inside an aluminum tall boy can with a picture of a melting skull on it, with the […]
Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. The protagonists are depicted as being almost impossibly calm and in control, with every detail buttoned up in a way that rarely matches real life. It’s a version of entrepreneurship that looks good on camera but doesn’t feel especially true to the […]
For this year’s tax season, Grubhub sought to design a tax return that people would actually want to file: one that helps users recoup some of the fees they’ve paid on food delivery. The Grubhub Fee Return campaign awarded $100,000 in Grubhub credit to 5,000 diners who submitted proof of fees paid to any food […]
Advil says it’s time to throw out that expired bottle and buy a new one. The pain medication’s promise is to deliver fast, strong relief. But it can only do that when its product is within the appropriate shelf life. And many consumers do have expired medications on hand. Advil finds consumers have as many […]
Ahead of the 2026 POSSIBLE conference, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event, which gathers thousands of brands, agencies, media, tech and creatives to Miami each April. In the conversation below, Muche discusses the event’s origins and audience, what’s new to the conference this year, business opportunities for […]
Batteries Plus is looking to TV ads for a boost in brand awareness, and some bang for its marketing buck, said Chris McGee, Vice President of Marketing, at the retail chain. “We see TV still — while yes, it gets a bad rap — it’s still from a pure reach perspective, is the most cost-effective […]
Edible Arrangements is gearing up for one of its biggest sales moments of the year — Mother’s Day. The holiday, along with Valentine’s Day, together account for 17% of Edible Arrangements’ annual sales. And as is the case with Feb. 14, the gifting brand of fruit, flowers and baked goods, is expecting shoppers to wait […]
Hyundai Motor Company kicked off a new global campaign dubbed “Next Starts Now” at the New York International Auto Show earlier this month, a nod to its focus on innovation in mobility and robotics. As an official FIFA partner and mobility provider, Hyundai has several World Cup tie-ins planned for the soccer tournament this June. […]