Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.” The first of what will be a series of annual reports shows, among other things, that Google and its search engine results pages are no longer monopolizing how consumers search and […]
“Act your age” is an admonishment typically intended to encourage “age-appropriate” behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers. Claudine Patel, Chief Marketing Officer at Aspercreme parent company Opella North America, is determined to bust the stereotypes surrounding this cohort. “There are all […]
Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into brand partnerships to help expand its audience, capture consumer attention across multiple touchpoints and build upon the series’ influence on pop culture. The show’s luxurious setting—a fictional resort chain named “The White Lotus”—lends itself well to […]
As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. While LLM-powered search is still in its early stages, platforms like Perplexity, ChatGPT, Gemini and others are already providing key insights into how brands can optimize their content to appear in AI-generated results. My agency works with […]
Editor’s Note: According to Adtaxi’s 2025 Super Bowl Survey, nearly 70% of the game’s total audience will use secondary media to engage with Super Bowl-related content. PRNEWS, a Chief Marketer Network publication, looks at six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages—from Twix’s Second Screen Staredown to Pepsi’s […]
Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. While headlines focus on the dollar amounts, the more compelling story lies in their simultaneous announcement of 19 million new subscribers in Q4 2024—their largest quarterly growth ever. This seemingly contradictory dynamic of rising prices and accelerating […]
The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from performance marketing agency Tinuiti. The report is based on anonymized data from ad programs under Tinuiti’s management. In both the third and fourth quarters […]
Anyone lamenting that the importance of chief marketing officers has ebbed should consider this: Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence. The study reported 310 global CMO appointments in 2024, […]
Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt brand aims to double its share of the yogurt market in the next few years. Yogurt brand Siggi’s is out to broaden its reach. In 2024, revenue grew 26% year over year. And that growth largely came from existing customers […]
Editor’s Note: Brands activating at the Sundance Film Festival earlier this month—from Chase to Acura to Audible to Dropbox—continue to elevate their presence at the annual event amid an audience of filmmakers, film enthusiasts and media folks. Event Marketer, a Chief Marketer Network publication, reports on how nine brands showed up for the film industry […]