Manscaped is best known for its below-the-waist grooming products. But with its latest campaign, “Send Face Pics Instead,” the groin specialists are moving onward and upward into the face category—the next step in its brand evolution. The campaign’s hero spot cheekily recounts the long history of men “oversharing” unsolicited photos, urging them to replace those […]
The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption process isn’t about conversion, but rather about buyer-seller alignment. The buyer journey is more akin to moving up a credibility ladder where each rung is […]
B2B content production is skyrocketing, according to 10Fold Communications’ report “AI-First, Buyer-Ready: Inside the New Era of B2B Content Marketing, Part I.” Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more. While 25% are creating twice as much content as last […]
Ikea and Best Buy are the latest retailers that are combining forces to feature a store within a store after Kohl’s models success with Sephora. Best Buy and Ikea are the latest two retailers to cozy up for a shop-in-shop concept. Best Buy recently announced that 10 of its stores will feature 1,000-square-foot Ikea […]
Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during Q2 of this year. What’s more, brands might want to investment even more to take advantage of several marketplace developments. Perhaps the most significant change is that Amazon appears to have […]
Tariffs are top of mind for consumers who feel as though they’ll bear the brunt of the Trump administration’s economic policies. In response, shoppers are scouring the internet for the best deals and even employing creative tactics to save money, according to a new report from Wunderkind, “U.S. Tariffs: Consumer Impact Survey Series.” According to […]
Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for brand building and conversion, according to new research from System1 and TikTok. The report, called “The Long & Short (Form) of It: How Short-form Entertainment Builds Brand and […]
Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. The vitamin and supplements brand, known for its yellow labels and brown capsules, is promoting its growing portfolio of gut health vitamins by including a sample of its core product […]
Editor’s Note: The 2025 AT&T WNBA All-Star Weekend, which occurred July 18-19 in Indianapolis, welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for the two-day fan fest—indicating that women’s basketball is hotter than ever. Chief Marketer Network publication Event Marketer rounds up nine brands that activated during the event, including […]
In 1991, through Frito-Lay, PepsiCo launched Sun Chips, a multi-cereal snack, as a healthy alternative to the classic Lay’s chips. However, according to the test market results, about 30% of Sun Chips sales came not from the new audience, but from consumers of Lay’s, Doritos and other Frito-Lay brands who switched to the healthier Sun […]