As buyers increasingly turn to large language models for product research, B2B marketing strategies must evolve to accommodate for this shift, according to a panel of CMOs speaking at HubSpot’s INBOUND conference earlier this month. Chief marketers from G2, Notion and Deloitte—companies at the forefront of the AI marketing revolution—emphasized the importance of brand marketing […]
Target is overhauling its website technology to adapt to the changing way consumers are searching for items, Ranjeet Bhosale, Target’s Vice President of Digital Product Management told attendees at the Shoptalk Fall conference this September in Chicago. The majority of Target.com shoppers use traditional keywords to search for products, such as “doll” or “puzzle.” But, […]
Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail chain hosted a showcase this week for media and advertisers touting the benefits of its retail media network Best Buy […]
Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study. Cash back is the top way shoppers want their loyalty program benefits, according to a new study from PayPal and research firm Reach3 Insights. 68% of study participants said they prefer cash back rewards because […]
Carhartt was founded in 1889 as a manufacturer of durable, high-quality workwear. More recently, rappers and fashionistas have made its utility pants, flannel shirts, insulated jackets and other apparel surprisingly en vogue. But the brand’s new “Made Possible” campaign is not a reaction to the brand’s newfound popularity beyond its core audience of laborers. Instead, […]
Flushable wipes brand Dude Wipes shares its growth path to 10 million households, its plan for 200 events this year and its recent ‘smear’ campaign. If you’re not into potty humor, a marketing collaboration with Dude Wipes is off the table. The brand manufacturer of flushable wipes knows its product, audience and lane (“cheeky” bathroom humor) […]
With billions of listings on eBay.com, the marketplace is no stranger to the complexities of matching unique products to consumer search queries. And with more than a quarter of eBay’s traffic stemming from organic search (according to web analysis firm SimilarWeb) the merchant has to continually ensure that search engines can easily crawl its […]
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want to see metrics that go beyond top-of-funnel indicators and demonstrate the direct business impact of social,” according to Layla Revis, Sprout’s Vice President of […]
U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI. In a July 2025 survey of 1,224 U.S. shoppers, Omnisend found that 59% of […]
Google is a key part of supplement brand Qualia Life’s marketing strategy — which means Chief Marketing Officer Lauren Alexander is keeping a close eye on the trend of more consumers using generative AI to search the internet. After consumers hear about a supplement product in an advertisement or on social media, they often conduct […]