Editor’s Note: The Formula 1 Crypto.com Miami Grand Prix, now in its fourth year, drew nearly 300,000 fans and a dozen activations to its three-day event last month. Event Marketer, a Chief Marketer Network publication, explores 12 brand experiences at this year’s event, from American Express, LEGO, Liquid I.V. and others. Below is an excerpt […]
Editor’s Note: The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. In a piece from Chief Marketer Network pub Multichannel Merchant, Chief Marketing Officer Miki Dosen details the campaign’s inspiration, strategy and early results. Below is an excerpt from the piece; head to […]
The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. The consumer package goods juggernaut counts more than 400 brands in its portfolio, generates 60 billion Euros in business annually from 3.5 billion global shoppers. And it does that by putting its brands […]
Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. These changes extend beyond procedural tweaks and reshape how brands communicate, how cross-channel campaigns are executed, and how trust is built or broken with consumers in an increasingly regulated environment. Despite the FCC postponing certain enforcement provisions […]
Did you know that 84% of people conduct extensive online research before making a purchase, and 40% use AI for that research? According to Lily AI’s 2025 Consumer Research Study: The Search for Smarter Shopping: The Power of Product Content, a survey of over 1,000 U.S. consumers reveals that today’s shoppers seek rich, relevant content […]
Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it […]
Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it […]
Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and consuming TV passively, consumers are being encouraged to interact with ads through QR codes and gamified experiences. Here’s an excerpt from the piece; […]
Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, however, a few caveats, according to Tim Glomb, VP of digital, content and AI at Wunderkind. On one hand, the data represents a snapshot of time […]
Forget about the so-called retail apocalypse. We’re now amid a retail renaissance, according to Ethan Chernofsky, SVP of Marketing at locations analytics provider Placer.ai. During a session at last month’s POSSIBLE conference in Miami, he argued that the role of brick-and-mortar stores is more important now than it was pre-pandemic. But to understand why—let alone […]