McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of Creativity, highlights the growing disconnect between CMOs and CEOs on the topics of measuring marketing’s impact, communicating KPIs across the C-suite and what roles in the organization should […]
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant. That shift ties in with a heightened focus on more efficient and effective ways to get the job done. “Marketing is starting to speak […]
Editor’s Note: Multiple brands once again descended upon the Côte d’Azur for the Cannes Lions International Festival of Creativity to entertain marketing, advertising and comms professionals with innovative content and technology activations—from Adobe’s “living gallery” of creativity to Netflix’s rooftop showcase to Pinterest’s “Manifestival.” Below is an excerpt of Event Marketer’s brand experience roundup. Go […]
Editor’s Note: For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy, according to Chief Marketer Network publication Multichannel Marketer. And it’s using a tiered membership model—dubbed Club Bero—to help drive repeat purchases. Below is an excerpt of the piece; head to […]
“More and more, CMOs are realizing that they are not just driving revenue with the media investments that they are making and the percentage of sales that come off of those media investments. Most of us now are true revenue drivers, whether it’s a retail media network, whether it’s the ambitions we have for revenue […]
Change begets change. And in response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels. Of the 220 clients surveyed by SMS and email marketing platform Attentive in May, 86% were adjusting their messaging to emphasize value. Roughly […]
Healthcare is not known for marketing innovation. And Andrew Chang, Chief Marketing Officer at The University of Chicago Medicine, is well aware of the perception that healthcare marketing is all about internal brochures and billboards. But marketing innovation is what healthcare needs, according to Chang, and he’s working to enhance UChicago Medicine by infusing artificial […]
The Cannes Lions International Festival of Creativity, which officially kicked off June 16, draws tens of thousands of global marketing, advertising and creative professionals to the French Riviera each year. For platforms like Meta, TikTok and Reddit, it’s an opportunity to showcase new advertising tools and services to brands. And that’s often accomplished through luring […]
Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns. According to AdRoll’s Q2 2025 State of Digital Advertising Report, data compiled from tens of thousands of online businesses indicated a 27% decrease in the cost of prospecting ads—which target new-to-brand […]
At a media event in New York City this week, DoorDash announced a $175 million acquisition of retail search platform Symbiosys and launched new AI-powered ad tools for restaurant merchants creating campaigns on the platform. The company also detailed new capabilities for brands advertising on the network, including the ability to reach consumers actively searching […]