Custom T-shirt and swag brand Custom Ink honored 10 kindergarten-12th grade school employees with an “Unsung Heroes of School Spirit” award as part of its latest marketing campaign. After soliciting nominations from the public for teachers or school administrators who go above and beyond, Custom Ink announced the winners Aug. 28 with videos showcasing these […]
Marketers face the same dilemma every time a brand pops up in a social media trend. Jump in too fast, and you risk looking tone-deaf. Move too slowly, and the wave passes. Treat community creativity as free media, and you damage trust. That tension is sharper for premium products with small budgets and long purchase […]
In category after category, buyers are asking their first questions in AI tools instead of traditional search engines or brand websites. For marketers, that shift changes where discovery happens and which channels actually influence revenue. Mortgage might be the clearest stress test. It is a long, intrusive decision with high stakes and low trust. Yet […]
Target is again shaking up its top marketer, as the retail chain recently announced Mark Weinstein is the new Chief Marketing and Guest Experience Officer. Weinstein joins Target after 16 years at Hilton, most recently as Chief Marketing Officer and Head of Luxury Brands. In this role, he served as the global marketing head for […]
Football. Wings. And Wine? Boxed wine brand Bota Box says yes. The brand knows that football fans may be more accustomed to drinking beer and spirits while watching a game, but Bota’s recent marketing initiatives are aimed at getting consumers to think about pairing their chicken wings with a glass of wine, said Mary Wachowicz, […]
In category after category, buyers are asking their first questions in AI tools instead of traditional search engines or brand websites. For marketers, that shift changes where discovery happens and which channels actually influence revenue. Mortgage might be the clearest stress test. It is a long, intrusive decision with high stakes and low trust. Yet […]
The UPS Store Inc. wants small-business owners to remember that the brand is there for them during their challenges. The franchiser of 5,600 retail locations recently launched a campaign featuring its first-ever brand character, Blu, who aims to embody a UPS Store employee committed to helping small-business owners. Agency Doner Advertising pitched the idea three […]
Live marketing events are pulling their weight on a retailer’s balance sheet, according to new data from the Out of Home Advertising Association of America. Consumers notice and attend live marketing events, and many make a purchase afterward, according to the survey of 2,015 U.S. adults in August conducted with The Harris Poll. The study […]
At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register. Snipes first established itself as a cultural player in sneakers and streetwear in Europe, then in the United States. Its Pull Up Fresh back-to-school campaign brings that […]
The energy drink space is crowded, with heavyweights like Red Bull, Monster Energy and Celsius dominating the marketplace. What that means for a challenger brand, like Accelerator Active Energy, is that it needs to find ways to be more creative and more nimble to stand out, said Vice President of Marketing Zach Schotz. “Our brand […]