Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting the luxury-heeled sneakers at commuting women during New York Fashion Week. Shoe brand Sneex today launched its fall campaign, aiming to catch its target audience where they are: commuting in New York City. The heeled sneaker brand […]
After a 90% surge in sales, meat stick brand Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer. Meat stick and jerky brand Archer was overdue for a brand marketing campaign. In fact, in its dozen-plus years in operation, it […]
The Big Green Egg bills itself as a premium outdoor lifestyle brand. But what that means has changed since its founding in the ’70s, said Michele Morris, Head of U.S. Marketing for Big Green Egg. To breathe “new life” into the brand, the grill brand is evolving its marketing strategy, bringing storytelling to the forefront […]
Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe. Adobe’s data is based on online transactions, more than 1 trillion U.S. web visits and a consumer survey of 5,000 U.S. adults fielded […]
After customer surveys, Furniture.com transforms to a marketplace from a lead generator with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. Customers wanted it. Its retail vendors wanted it. And now, Furntiure.com has it: A buy button. For years, Furniture.com allowed shoppers to browse and compare the […]
Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative Eyewear debuted its Reebok smart eyewear line on its own site, Lucyd.co, and on Amazon. It secured the Reebok license and […]
A comprehensive relaunch calls for a comprehensive marketing plan. On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience and new creative. Even more significant, it shed the subscription model on which it had been founded in 2012. Having changed just about every aspect of its business, Blue Apron is now […]
Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its brand cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative eyewear debuted its Reebok smart eyewear line on its own site, Lucyd.co, and on Amazon. It secured the Reebok license […]
Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October. Ace Hardware is the latest merchant to open its website and stores to brand advertising. The hardware co-op with 5,000-plus stores will allow brands to advertise to shoppers on its homepage, product detail pages, search pages, in app, within emails and […]
Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently. Nobody wants the treadmill they own to sit in the corner unused; Least of all NordicTrack, which relies on customer membership as a revenue stream. […]