Editor’s Note: Brands activating at the Sundance Film Festival earlier this month—from Chase to Acura to Audible to Dropbox—continue to elevate their presence at the annual event amid an audience of filmmakers, film enthusiasts and media folks. Event Marketer, a Chief Marketer Network publication, reports on how nine brands showed up for the film industry […]
CES was about a month ago, which means our human brains have had time to process all of the conversations, insights and innovative technology, and reflect on what we’ve learned. We spoke with Deborah Golden, Chief Innovation Officer at Deloitte, to compile the most important takeaways for marketing executives. Ubiquitous AI Generative AI was everywhere […]
On January 1, 2025, major data-privacy laws took effect in Delaware, Iowa, Nebraska, New Hampshire and New Jersey, following another in Texas and preceding yet another in Tennessee. These are merely the latest in a series of regulations that have been accumulating for decades, and that reflect a resounding consensus throughout the United States and […]
“We want to make sure that we’re educating consumers, but not in a preachy way, and not in a way that is overly emphasizing the science behind it all. We don’t want our consumers to feel like they need to get a PhD in eggs to go shopping.” —Phyllis Rothschild, CMO at Pete & Gerry’s […]
Editor’s Note: At The National Retail Federation’s annual conference in New York City earlier this month, thousands of brands, exhibitors and media discussed the most salient topics in the retail industry. Of particular relevance to marketers: the emphasis on AI investment, in-store experiential, the revenue potential of retail media networks and the challenges of appealing […]
Editor’s Note: While the looming TikTok ban and subsequent 12-hour shutdown rocked the social media world last weekend, Duolingo saw an opportunity to join the conversation. A piece from Duolingo in PRNEWS, a Chief Marketer Network publication, relays how it tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win. Below […]
Editor’s Note: Consumers are increasingly turning to genAI search engines—like ChatGPT—as an alternative to online search engines. As a result, large language models are reshaping how consumers interact with brands, and it falls on companies to monitor how they show up within their query results. An article in AdExchanger, a Chief Marketer Network publication, explores […]
As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently collaborated Ronnie Fieg, founder of lifestyle brand Kith, to redesign the brand’s iconic 901 speakers, from finish to fabric to color palette. It […]
In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war could be. When your products are similar—I mean, a tote is a tote—brand marketing can mean the difference between your […]
Chief Marketer interviewed marketing leaders at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the show floor. Milo Speranzo, North America Chief Marketing Officer at Lenovo, discusses how the brand’s presence at the event has evolved over […]