The point of differentiation for Denon PerL Pro earbuds within the audio space is its ability to personalize and optimize each user’s music listening experience through its proprietary “adaptive acoustic technology.” But even if the product performs amazingly well for those who experience it, from a marketing perspective this presents an awareness challenge. “The point […]
Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why? New data shows that more than more than 50% of […]
Editor’s Note: e.l.f., the brand that began as a seller of $1 makeup products online, has evolved into a TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand Officer Laurie Lam about the company’s ambitions to be a consumer destination—and not just a brand. Below is […]
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem London, UK: Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart […]
Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet New York – Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with The Trade Desk. […]
New York, United States – Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4 million in a seed-extension round led by AperiamVentures. New investments from GOAL Ventures and Nishat Mehta, along with participation from previous investors BlueTree and Human Ventures, contributed to this round. The new capital will be utilized to enhance […]
New York, United States – Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioral data, ad exposure data, and outcomes. Through this acquisition, John Arts, CEO of Rita, along with his core team of developers and data scientists, […]
Executive interview with Bobby Tinsley, CEO and Co-Founder of SKUx The Wise Marketer continues its Wiser Loyalty Series, this time with a guest made possible by the CMO Council. Bobby Tinsley is co-founder and CEO of SKUx – a company that is pioneering the future of item-level payments to bring about major improvements in the […]
Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK Managing Director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing performance, efficiency, and sustainability. Hanbury-Williams joins Greenbids following eight years at Universal McCann London – […]
George Nazi, Current CEO of the Saudi Company for Artificial Intelligence (SCAI) and former Executive at Google and Accenture, will support MINT’s growth with his global technology and AI expertise London – MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished […]