In times of turbulence, “don’t panic” is usually the first piece of advice. But then what? According to Matthew Selheimer, Forrester’s VP, Research Director and co-writer of the Forrester report “B2B Leaders: How to Thrive Through Volatility,” the next steps are to focus, master change leadership and continuously evaluate risk. Selheimer shares that amid the […]
Social media has evolved from a platform for marketing and brand awareness into a critical space for responsive customer service and even direct revenue generation. But in order to unlock the full potential of social channels, brands must demonstrate authenticity, consistently deliver value and keep pace with rising customer expectations. According to a new report […]
São Paulo, Brazil — (April 14th, 2025) — As concerns about technology’s impact on mental health continue to grow globally, Vivo, Brazil’s leading telecommunications company, has partnered with leading Brazilian advertising agency Africa Creative to launch a thought-provoking campaign addressing smartphone addiction. The “Toxic Relationship” campaign uses Olivia Rodrigo’s 2021 hit song “jealousy, jealousy” to draw […]
Five Questions with Fifteenth during tax week It’s Tax Week in America, and as the IRS contemplates its next moves — amid funding battles, free-file experiments, and more — the board is shifting. Meanwhile, market volatility has turned the everyday pain of paying the tax man into a high-stakes game of strategy, with timing, structure, […]
As the IRS confronts cuts and restructuring, fast-moving AI identity fraud is a growing threat. Can the agency meet the challenge? The Internal Revenue Service (IRS) is at something of an existential crossroads. More than 22,000 IRS workers have signed the Trump Administration’s deferred resignation offer, which allows employees to go on leave with pay […]
StratLX founder, Andreanne Rondeau, is one of the Loyalty Academy’s nearly 1100 CLMPs worldwide. We wanted to get a point of view from this community on what attendees learn from being at CRMC. But Andreanne also weighs in on CRMC 2024’s theme related to the impact of AI and her experience marketing to customers with a distinctive […]
U.S. CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO – April 17, 2025 – 10Fold, a leading business-to-business (B2B) Deep Tech communications and content agency, today released the 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call report. The findings reveal a shifting landscape […]
Over the last 3 decades in the Customer Loyalty business, I have been asked multiple times, “Are Loyalty programs still relevant?”. This is a worthy question to ask after decades from the first loyalty program. Here’s my take on why Loyalty programs remain relevant over multiple decades, and it can be summed up in one […]
In a thriving U.S. tourism market valued at over $800 billion, customer retention is more important than ever. Recognizing this, Brightline officially launches its new loyalty program, Brightline Rewards, powered by Antavo Loyalty Cloud. Launching today, the program offers a simple, flexible way for riders to earn and redeem points. As the only privately owned […]
Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work. That’s just one of the core findings from the company’s 2025 State of Video Report. Only 28% of the more than 1,300 professionals surveyed spend more time […]