From our Best of the Back Catalogue, we revisit this episode exploring 3Plus, the award-winning loyalty programme from Three Ireland. In this conversation, Siobhan Lynch, Loyalty Manager at Three Plus Ireland, shares the story behind the programme, what it offers customers, and the impressive results it has delivered.
The Loyalty Newswire from The Wise Marketer From the Editor In this week’s Newswire, Simon launches multi-merchant mall rewards, Wayfair launches loyalty in Canada, and Marti (Turkey) launches shareholder rewards. That set of news illustrates the diversity we see in loyalty marketing on a regular basis. And there is much more to read in this […]
Sevio, a programmatic advertising infrastructure provider for financial audiences and blockchain publishers, has officially released its State of Financial Publishers (2025): Programmatic Monetization Performance Report. Built entirely on real-world data collected from publishers running on Sevio’s infrastructure, this report tackles one of the most talked-about questions in digital media right now: In 2025, did revenue […]
“We want to break finance free from behind the desk work, connect all the stakeholders in a business so they become a trust advisor, and turn the CFO into the Chief Performance Officer driving performance in the business and making better decisions.” — Julio Martinez, co-founder and CEO of Abacum Abacum co-founder and CEO Julio […]
Informative lists documenting Loyalty providers, Retail, and Casino loyalty programs The internet loves a good list, and it’s for good reason; they draw eyeballs and clicks. While we were gathering news for this week’s Wise Marketer Loyalty Newswire, we discovered three such lists that we wanted to share with you. Just like a “SuperApp” brings […]
TOKYO, JAPAN — March 4, 2026 — Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has signed an agreement with Tokyu Hotels & Resorts Co., Ltd. (THR), a premier Japanese hospitality group operating “TOKYU HOTELS” chain owned by Tokyu Corporation. This signals a major step in GHA’s strategic growth in Asia and particularly […]
In this episode, we are delighted to interview Peter Gerstle. He’s the Loyalty Consulting Director at Collinson responsible for shaping and delivering the strategy and management of Collinson’s loyalty products and driving loyalty innovation in travel, financial service, retail and other industries globally. Peter joined Collinson in 2013 to add his expertise from a 25-year […]
How should loyalty marketing professionals interpret the Citrini Research report? The viral “2028 Global Intelligence Crisis” essay from Citrini Research and Alap Shah is explicitly framed as a scenario, not a forecast. That distinction matters, as the authors are not claiming certainty as much as they are testing a plausible downside case in which AI […]
The creator behind Yeti Boo didn’t set out to build an AI content studio. He just wanted to see whether a shaggy, AI-generated hyper-realistic Bigfoot with a laid-back, outdoorsy personality could work as a TikTok bit. After a few days and 130,000 followers, it was clear the joke had (rather hairy) legs — and brands […]
Imagine disappearing inside a world of your own creation — a world you love, complete with all kinds of unique connections and creatures and then … picking up Wendy’s fries or a new soccer kit from Puma. Brand integrations on platforms like Roblox and Fortnite have become wildly successful, particularly with Gen Z. According to […]