The Loyalty Newswire from The Wise Marketer From the Editor Our team is attending CRMC in Chicago this week, and we will have a full conference report for you when it all wraps up. Wise Marketer is the principal media sponsor for this annual retail marketing and loyalty conference, and we’ll be absorbing content, making […]
Editor’s Note: In the past five years, chocolate brand Tony’s Chocolonely has grown its North America sales from single-digit millions of dollars to more than $70 million per year. And a large part of its recent success comes from adding paid media to the marketing mix as a supplement to shopper marketing, live events and […]
Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z. This was the topic of “Gen Z Broke the Marketing Funnel,” a panel discussion at the April 2025 POSSIBLE conference in Miami. […]
Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is based on a January 2025 survey of 650 marketers across the U.S., UK and Australia. Altogether, 37% of marketers plan to partner […]
SALESmanago research across European eCommerce brands uncovers tech challenges presented by changing consumer expectations and reveals what’s keeping retail marketers awake at night Kraków, Poland; Tuesday 20th May 2025: Traditional SEO is on the brink, according to new research from one of Europe’s leading Customer Engagement Platforms, SALESmanago. Seventy-three percent of eCommerce and retail marketers believe that […]
(New York, NY) Cardholders consider many factors when applying for a new credit card, with those offering no annual fees and attractive rewards structures being the most influential. Auriemma Group’s latest issue of Cardbeat US confirms that offering compelling rewards significantly impacts cardholder decisions, with a clear preference for flat cashback structures over tiered options. The […]
Your long-term strategy should be building relationships, not renting audiences For over a decade, third-party data has fuelled digital advertising. By tracking consumers across websites and sharing that data between unrelated brands, marketers have been able to target ads based on online behaviour, often without ever knowing who the customer really is. That model is […]
Innovative, performant Fetch ads to help CPG brands convert shoppers and maximize existing DGMN investments MADISON, Wisconsin, May 13, 2025 — PRNewswire/ — Fetch, America’s Rewards App, today announced that it is partnering with Dollar General Media Network (DGMN), the retail media arm of retail giant Dollar General, to offer DGMN advertisers a new, high-performance solution to reach high-intent […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we welcome a new guest host – Joanna Witsch – who has been on the show a few times as one of our expert guests. Joanna Witsch is hosting today’s episode, which features one of Comarch’s most loyal clients – Emirates National Oil […]
We’re fortunate that we’re closing out this year’s interview series with Erica Dahwan, the world’s foremost expert on Connectional Intelligence. Erica was one of the keynote speakers at CRMC 2024, and we thought it would be great to sign off with her thoughts on communication styles and retail omnichannel experiences. Check out previous #TBT Interview […]