The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Highlights in this week’s Newswire cover the changing loyalty landscape in Australia, an article framing Target’s Target Circle Loyalty Program as a masterclass in micro-targeting, and a birthday celebration for one of the key players in the North American loyalty technology – and […]
Editor’s Note: Multiple brands once again descended upon the Côte d’Azur for the Cannes Lions International Festival of Creativity to entertain marketing, advertising and comms professionals with innovative content and technology activations—from Adobe’s “living gallery” of creativity to Netflix’s rooftop showcase to Pinterest’s “Manifestival.” Below is an excerpt of Event Marketer’s brand experience roundup. Go […]
Editor’s Note: For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy, according to Chief Marketer Network publication Multichannel Marketer. And it’s using a tiered membership model—dubbed Club Bero—to help drive repeat purchases. Below is an excerpt of the piece; head to […]
“More and more, CMOs are realizing that they are not just driving revenue with the media investments that they are making and the percentage of sales that come off of those media investments. Most of us now are true revenue drivers, whether it’s a retail media network, whether it’s the ambitions we have for revenue […]
Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. This week, we’re looking at Paraform’s $20 million Series A, a sharp counterpoint to the wave of AI-first recruiting tools focused on outreach automation and resume screening. Paraform is doubling down on the value of human expertise, and […]
The role of Private Equity in Loyalty Technology This week, we covered the singular announcement that Edited Capital, a private equity firm focused on B2B tech buyouts, had acquired Annex Cloud, a leading enterprise customer loyalty and engagement platform. As the press release said, “the partnership was another demonstration of Edited Capital’s growing reputation as […]
As a massive omnibus makes its way through the US Congress amid massive cuts to government programs, care-adjacent fintechs weigh their options–and futures In its current iteration, the “One Big Beautiful Bill Act” — an all-encompassing omnibus projected to add $2.4 trillion to the US budget deficit over the coming decade — includes substantial cuts […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years ago and now operates over 800 locations in 29 states in the US. […]
Investment Supports Expansion in Customer Retention Technology as Enterprises Shift Focus to Lifetime Value DENVER, COLORADO — June 24, 2025 /EINPresswire.com/ — Edited Capital, a private equity firm focused on B2B tech buyouts, today announced the acquisition of Annex Cloud, a leading enterprise customer loyalty and engagement platform. The partnership underscores Annex Cloud’s leadership position in the […]
The recent provocative series “Loyalty is Dead. Google Just Killed It” published in The Wise Marketer, presents a compelling but fundamentally flawed narrative about the future of customer loyalty. While the author correctly identifies AI as a transformative force in commerce, the conclusions dramatically underestimate both the resilience of loyalty programs and the unprecedented opportunities […]