Guest Feature: It isn’t broken because of customers. It’s broken because of the design Merkle Says QSR Loyalty Is Changing. I Say It Isn’t Changing Nearly Enough. I kept circling back to the recent Merkle article on “redefining loyalty” in QSRs. It’s polished, optimistic, well-structured, and full of the usual modern marketing vocabulary. It nods knowingly […]
NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]
Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries, and this year is no exception. From surprising surges in legacy brands to TikTok users behaving like an entirely separate market, the findings point to major shifts in how consumers discover, trust and engage with brands. Chief Marketer spoke with Bobby […]
Happy holidays to everyone except AI agents, apparently. As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board. But, although customers are growing more impatient, AI isn’t getting all that much better at meeting their demands. In fact, […]
Of the roughly 133 million households in the U.S., nearly 74 million buy and consume honey, according to market research firm Numerator. But while sales of honey grew nearly 6% over the past year, lack of awareness of honey’s versatility and wellness benefits is preventing even more growth, according to Becca May, Senior Vice President, […]
Cyber Monday was the largest online shopping day of 2025 (and of all time in the U.S.), but Black Friday online sales grew the fastest, according to Adobe Analytics data. Adobe’s estimates are based on analysis of 1 trillion web visits to U.S. retailers and 100 million SKUs. U.S. shoppers spent $44.2 billion online during the five-day peak shopping period of Thanksgiving […]
In this episode we are delighted to interview Shaun Hatrick, the Director of Partnerships and Business development for Nectar. Shaun is an expert in the loyalty and marketing space with almost two decades of experience shaping partnership and customer engagement strategies. Over his career, he’s led the development and launch of innovative loyalty and marketing propositions for […]
In this Wiser Loyalty episode, we speak with Shivaji Choudhary, Assistant General Manager of Marketing at DLF Malls and one of the key principles in building out and recently launching DLF Mall Rewards. He talks about ‘the DLF way’ and how his team is combining experience and experimentation to create delight at their destination malls. DLF is a 78-year-old real-estate development, management and investment services […]
Stitch Fix was in need of a refresh, said Chief Marketer Officer Debbie Woloshin. The apparel brand launched in 2011, bringing a digital approach to the shop-by-stylist method: A shoppers take an online quiz and sends messages to a human stylist, who then sends outfits to the shopper based on those responses and a trove […]
Of the roughly 133 million households in the U.S., nearly 74 million buy and consume honey, according to market research firm Numerator. But while sales of honey grew nearly 6% over the past year, lack of awareness of honey’s versatility and wellness benefits is preventing even more growth, according to Becca May, Senior Vice President, […]