Experience-based rewards have become one of loyalty’s preferred answers to discount fatigue. But loyalty still tends to define them too narrowly. For many programmes, experience-based rewards still mean VIP events, hospitality, early access, exclusive drops, or branded gamification. That still has value, but it reflects an older idea of what an experience-based reward is supposed […]
From fuel to food to fun, members can now go further with every dollar by earning and redeeming across essential daily moments TORONTO, ONTARIO – MAY 26, 2026 – Beginning today, Canadians can earn, redeem and save with Scene+, Scotiabank, and Tangerine at over 1,400 Shell Canada stations (Shell) from coast to coast. With the […]
AI-powered CX Platform Drives Growth Across Revenue, Engagement and Fan Satisfaction LOUISVILLE, COLORADO – MAY 27, 2026 – Alchemer, a leader in customer experience (CX) and feedback technology, today announced the Buffalo Sabres are leveraging the Alchemer Pulse solution to transform fan engagement, achieving measurable gains in fan satisfaction, engagement and revenue growth. Through Pulse, the Sabres […]
True or False: Iconic soccer star David Beckham shops at The Home Depot. According to the home improvement retailer: True. Beckham is the perfect fit for Home Depot’s summer marketing campaign, as the brand is tying together Beckham’s passion for gardening and the timing of the FIFA World Cup, said Whit Friese, Vice President, Creative […]
The vast majority of CMOs and communications leaders surveyed in a report from Arketi Group and executive search firm JM Search described their relationships with the C-suite as positive. And 67% said that alignment with the C-suite was a top driver of CMO tenure. Yet only 38% of those surveyed felt set up for success. […]
From fuel to food to fun, members can now go further with every dollar by earning and redeeming across essential daily moments TORONTO, CANADA – MAY 26, 2026 – Beginning today, Canadians can earn, redeem and save with Scene+, Scotiabank, and Tangerine at over 1,400 Shell Canada stations (Shell) from coast to coast. With the […]
This week, we’re revisiting one of our most insightful conversations with Bridget Blaise-Shamai, former President of the AAdvantage Program at American Airlines — and now one of our wonderful Let’s Talk Loyalty hosts. In this episode, Bridget shares timeless lessons on customer engagement, personalization, loyalty ecosystems, and why relevance is at the heart of every […]
Wyndham Rewards members earn points and enjoy free Applebee’s To Go delivery in-stay through the Wyndham mobile app, plus 2,500 bonus points for joining Club Applebee’s PASADENA, CALIFORNIA & PARSIPPANY, NEW JERSEY – MAY 19, 2026 – Applebee’s and Wyndham Rewards® are bringing America’s favorite grill + bar directly to hotels nationwide through their industry-first […]
Loyalty program enrolment is tightening. Active engagement is steady. AI and agentic commerce hit a trust nerve. MAY 13, 2026 – Results from the 14th edition of the annual Australian customer loyalty and loyalty program research study, For Love or MoneyTM 2026, reveals market penetration of programs remains high with 93% of Australian consumers indicating […]
A global partnership enabling reliable, unattended payments for on‑street parking and urban transport across more than 30 countries Ingenico’s Self Series payment terminals integrated with Arrive’s ARCHIPEL unattended payment gateway, designed for outdoor and solar‑powered urban environments Pilot programs planned for 2026, with phased global deployment anticipated from 2027 PARIS, FRANCE – MAY 18, 2026 […]