At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register. Snipes first established itself as a cultural player in sneakers and streetwear in Europe, then in the United States. Its Pull Up Fresh back-to-school campaign brings that […]
The collaboration enables dig to build bespoke applications on top of its video-first social intelligence platform based on customers’ specific data and workflows WILMINGTON, DELAWARE — SEPTEMBER 16, 2026 — dig, the video-first social intelligence platform helping enterprises track fast-moving narratives across social media, today announced it is using Lovable, the software creation platform, to […]
James Mulroney has focused on building loyalty models that succeed. As he steps into the newly created role of Chief Customer Officer at CORA Loyalty, he’s not talking about the company he joined so much as the problem he intends to solve. The challenge isn’t technology, it’s a client success problem. “CORA’s growth and innovation […]
The Loyalty Newswire from The Wise Marketer This edition covers: Acosta Group, Amex, Brand Keys, CLMP™, DSW, ebbo, Ellipsis & Co, Fathom, Kyros Insights, Leal Hub, Mastercard, McCabes Pharmacy, Merkle, PwC, Ramp, Revolut, Site Impact, Starbucks, Superhuman, Target FROM THE EDITOR There’s CLMP™ momentum around the world: a new workshop lands in Dubai (Oct 27–29) […]
Enterprise demand for marketing production increases as brands look to add more channels and strengthen marketing performance. SAN FRANCISCO, CALIFORNIA — SEPTEMBER 14, 2026 — PRNewswire/ — Knak, the AI production layer for enterprise marketing, today launched Mobile Message Builder, bringing SMS and Rich Communication Services (RCS) message production into the same production environment where […]
Why sustainable business growth belongs to brands that design relationships, not just reward transactions. For decades, the loyalty industry has focused on one fundamental question: How do we get customers to buy again? The answer has largely been the same – points, rewards, cashback, discounts and incentives. While these mechanisms undoubtedly influence behaviour, they don’t […]
The inaugural Loyalty in the Real World report reveals which burger chains have the most loyal customers, highlights successes, and offers practical insights for competing brands FORT WORTH, TEXAS — SEPTEMBER 15, 2026 — Simpli.fi, the real-world media platform built for the age of immediacy, today released “Whose Cheeseburger Is It?”, the first edition of […]
AI Moves From Novelty to Mainstream as Loyalty Shifts From Transactional to Emotional Amazon, PayPal, ChatGPT, Disney+, Coca-Cola, and TikTok Representative of Five Trends Amplifying Loyalty NEW YORK, NEW YORK — SEPTEMBER 14, 2026 — Artificial intelligence is fundamentally reshaping brand loyalty, and the 18th annual Brand Keys (www.brandkeys.com) Loyalty Leaders List identifies the brands capitalizing […]
The energy drink space is crowded, with heavyweights like Red Bull, Monster Energy and Celsius dominating the marketplace. What that means for a challenger brand, like Accelerator Active Energy, is that it needs to find ways to be more creative and more nimble to stand out, said Vice President of Marketing Zach Schotz. “Our brand […]
New research reveals consumers welcome relevant personalization, but outdated data and repetitive targeting are eroding trust CORAL SPRINGS, FLORIDA — AUGUST 18, 2026 (GLOBE NEWSWIRE) — Brands have more customer data than ever, but consumers say that does not always lead to better marketing. Site Impact, a leading MarTech company redefining how brands connect with […]