When Sky recognised that loyal customers didn’t always feel rewarded for their commitment, it transformed its approach to customer loyalty. In this classic Let’s Talk Loyalty episode, Rob Chandler, Former Head of Customer Loyalty, shares the story behind Sky VIP – the industry’s first tenure-based programme built on the promise that “the longer you stay, […]
If companies like Starbucks, Sephora, and McDonald’s can continuously innovate their loyalty programs, why not yours? Not all loyalty teams or software solutions are created equal. However, limitations in technology should never stop strategy and innovation. Sometimes the best thing a loyalty leader can do is step back and honestly evaluate what may be missing […]
For the first time, loyalty now lives inside the AI conversation, at the exact moment customers decide what to buy MINNEAPOLIS, MINNESOTA — June 16, 2026 — (BUSINESS WIRE)–Phaedon, a loyalty technology and services provider, today launched the Tally AI Connector, making Tally the first loyalty platform to bring real-time rewards, status, and redemption directly into […]
Advance Auto Parts is on the upswing of its comeback, making it the right time for a brand marketing campaign, said Bruce Starnes, Chief Merchandising Officer at Advance Auto Parts. The car maintenance parts retailer launched 94 years ago serving both professionals, local businesses and everyday car enthusiasts. Today the brand is publicly traded, operates […]
The Loyalty Newswire from The Wise Marketer This edition covers: Agentic AI Commerce, Anthropic, Casey’s, Cloudbeds, Drinkmate, Gartner, Google, KPMG, Lloyds Bank, LoyaltyPlus, oneworld, PAR Games, Philippine Airlines, Smoothie King, Taj InnerCircle, Visa, Waymo FROM THE EDITOR A packed week across loyalty, AI, and strategy — here are the standouts: ◆ Smoothie King’s gamification play […]
Few organizations are celebrating the New York Knicks’ presence in the NBA Finals as much as Blueair is. In March the company became the team’s Official Air Care Partner, with its air-wellness products installed throughout the Knicks’ training facility. Although there was no way of knowing that the team would end up in the Finals […]
World of Hyatt is generating record engagement and heading toward doubled credit card profits. But a sweeping points devaluation is testing the patience of the program’s most devoted members. Hyatt Hotels Corporation held its 2026 Investor Day on May 28, telling shareholders a compelling story about growth, premium brand expansion, and a loyalty program that […]
Smoothie King Drives Incremental Revenue and Loyalty Engagement with PAR Games in First Three Months
NEW HARTFORD, N.Y.–(BUSINESS WIRE)–PAR Technology Corporation (NYSE: PAR), a leading technology provider powering multi‑unit operators across restaurant, retail, and large-scale commerce, today highlights early results following Smoothie King’s implementation of PAR Games™, a gamified engagement capability within PAR® Punchh®, showing meaningful gains in guest engagement, reactivation, and incremental revenue across the brand. Since launching PAR Games as part of its Healthy Rewards […]
New customer data highlights how brands are turning insights into coordinated execution across marketing, commerce, and care NEW YORK — June 10 — Emplifi , the only Autonomous CX platform(A-CX), today announced customer success results driven by Emplifi Fuel. Since its launch in 2025, Emplifi Fuel has enabled brands to grow audiences, increase engagement, and drive measurable revenue outcomes […]
The fintech playbook from a firm that backed Apple, FedEx and Canva before anyone was paying attention. With nearly a half-century in operation, and the experience only successful founders can bring, Matrix has a history of backing winners. The seven-person VC firm, which has raised $800 million through 12 rounds, bet early on Apple, FedEx […]