Together, the companies are creating new possibilities for collaborative workplace appreciation and connection SALT LAKE CITY, UTAH— August 25, 2026 — O.C. Tanner, the global leader in employee recognition and workplace culture solutions, and Kudoboard, the leading digital group celebration platform, today announced a preferred enterprise partnership and platform integration. Together, the companies will create new possibilities for […]
Modern consumers move through urban landscapes surrounded by thousands of competing commercial messages daily. In such a saturated environment, flat billboards often blur into background noise, easily filtered out by an overworked brain. Yet the sudden appearance of a 10-metre-tall inflatable gorilla or a giant floating product replica instantly halts passersby. While these installations might […]
The Loyalty Newswire from The Wise Marketer This edition covers: Aeroplan, Alaska Air, Angry Chickz, Chexy, CLMP™, EY, Instant Payments, Ipsos, Mastercard, Missouri State, Mistplay, Panera, Paradise Pointe Golf, Penn State, Regal, Rewardopedia, Rival Technologies, Sam’s Club, Sinclair Oil, Swipe Fees, Travel Loyalty Market, Walmart, X FROM THE EDITOR It’s back to school time, and […]
Today’s episode is in Audio only. In this episode, our host Nyeleti is joined by Alice Sesay Pope, a Fortune 100 executive, former Global Vice President at Amazon, and author of The Trust Algorithm, to explore why the hardest part of AI adoption isn’t the technology at all—it’s the trust required to use it well. […]
For years, marketers have been taught to simplify audiences into predictable segments. We built personas, mapped journeys and forecasted demand based on the assumption that consumers with similar characteristics would behave in similar ways. Today, that assumption is becoming increasingly unreliable. We’re witnessing the emergence of what I call the “Contradictory Consumer” – individuals who […]
Survey of over 2,200 U.S. adults shows consumers expect fast payouts, but banking access influences how they prefer to receive and use funds PLEASANTON, CALIFORNIA — August 25, 2026 — Blackhawk Network (BHN), a global leader in branded payments, today released new research* showing that while survey respondents expect fast access to business payouts, banking access significantly […]
New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native LOS ANGELES, CALIFORNIA — August 19, 2026 — Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced the general availability of Liferay Data Platform (LDP), a new offering that gives B2B organizations a single, trusted view of account activity, drawn from […]
Why the surveillance-pricing debate should have every loyalty professional’s attention In Top Gun: Maverick, there’s a moment every fighter pilot dreads: the audible “tone” that means a targeting system has found you, tracked you, and is closing in. You’re not hit yet. But the lock is acquired, and the window to maneuver is closing fast. […]
Sales for the alcoholic spirit known for its bad taste have quadrupled since 2018. The brand’s marketing hinges on consumers trying the shot with friends and sharing their experience. Malört knows it has a reputation for tasting terrible. Director of Marketing Anna Sokratov admits the alcoholic spirit has a unique taste. But the marketer thinks […]
Many consumers remember catchy marketing jingles from their childhood, like Goldfish’s “The Snack That Smiles Back.” The snack cracker debuted the tagline in 1997. Goldfish knows it struck a chord with shoppers as consumers often still refer to it, said Chris Tutor, Vice President of Advertising and Design at The Campbell’s Company, which owns Goldfish […]