Miles & More and Pointspay Announce Partnership to Bring Miles-at-checkout to Members in Switzerland

ZURICH, SWITZERLAND—JULY 28, 2026 — Miles & More, the loyalty programme of the Lufthansa Group, and Pointspay, the pioneer in loyalty-and-payments platform, have announced a partnership that enables members to earn and redeem miles directly at merchant checkouts in real-time using M&Pay, Pointspay’s integrated payment method. M&Pay at checkout will allow Miles & More members […]

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Emirates and Crypto.com Give Customers a New Way to Pay for Flights

Customers Can Now Use Crypto.com Pay™ on the Airlines’ App and Website Platforms DUBAI, UAE—JULY 28, 2026 — Emirates has officially launched Crypto.com Pay™, allowing its customers to use the digital payment solution on the airline’s website and app platforms. Customers with a Crypto.com account booking on emirates.com and the Emirates App can now select Crypto.com Pay™ at checkout, with transactions processed securely and in […]

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Loyalty Embedded Finance: When the Financial Product Becomes the Loyalty Strategy

A driver signs up for the DoorDash platform and in the same flow receives a Visa debit card tied to Crimson, a banking and rewards product built specifically for gig workers. A Starbucks customer taps their phone at the register and, in a single motion, pays for their order, loads stored value onto their account, […]

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Paytronix Announces Winners of the 2026 Loyaltees Awards; Rewarding the Best in C-Store and Restaurant Programs

Hospitality’s premier guest engagement solution celebrates innovation, community impact, and excellence in its return after nearly half a decade WALTHAM, MASSACHUSETTS—AUGUST 04, 2026 — Paytronix, part of Access Hospitality, and the leading provider of guest engagement solutions for restaurants and convenience stores, is proud to announce the winners of the Loyaltees, its signature awards program recognizing […]

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794: Best of the Back Catalogue: What makes a Coalition Loyalty Programme Truly Successful?

In this Best of the Back Catalogue episode, former Yuu Rewards COO Mark Sage shares the story behind building one of Hong Kong’s most successful loyalty programmes, from complex technology integrations to creating a customer experience that truly resonated. 🎧 Listen now to discover the lessons behind a standout loyalty launch.

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AI Is Rewriting the Customer Journey – And Your Marketing Measurement Needs to Catch Up

Over the next few years, we’re going to witness one of the biggest behavioural shifts in consumer commerce since the rise of mobile. And it won’t happen on Google. Consumers are increasingly delegating their shopping journeys to AI assistants like Copilot, ChatGPT and Gemini – simply asking: “Find me the best deal… and buy it.” […]

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Power Digital Unveils AI-Native Growth Model, Reimagining How Marketing Agencies Drive Business Outcomes

The proprietary AI ecosystem combines more than a decade of performance data, growth frameworks and vertical expertise into a live operating model the traditional agency structure cannot replicate. SAN DIEGO, CALIFORNIA—AUGUST 04, 2026 — Power Digital, an AI-Native Growth Firm, today announced a proprietary AI ecosystem that makes, executes, and compounds growth decisions in real time, […]

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Toyota Aims To Build Brand Affinity and Authenticity With OnX Partnership

With 98% brand awareness, Toyota’s marketing focus is often on driving brand affinity or boosting awareness with specific products, said Alex Ahrendsen, Manager of Vehicle Marketing and Communications. For Toyota, that’s its trucks. “Even though the brand as a whole has a lot of awareness, that’s still a space that we’re trying to grow in, […]

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The Loyalty Newswire  August 03, 2026

The Loyalty Newswire from The Wise Marketer This edition covers: AI Agent Payments, Air France, Back-to-School Shopping, Best Buy, CLMP™, Dick’s Sporting Goods, Flightflyer, Flipkart, Hardee’s, IKEA, Indiana DNR, JetBlue, Market Loyal, Mastercard, Retail Theft, Seven & i Holdings, Visa FROM THE EDITOR Partnerships continue to be a central mechanic in how brands are adding […]

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Google Quietly Gives Brands a New Way to Track Social Content in Search

A new Search Console feature lets marketers see how their Instagram, TikTok, YouTube and X posts perform in Google Search — most brands haven’t checked it yet. Google confirmed on July 29 that its new “Platform Properties” reporting in Search Console is now available globally, after first announcing the feature earlier in the month. The […]

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