The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, buying and coming back. Land O’Lakes is scaling personalization — with roughly 300 different experiences — by grouping consumers into 447 affinity audiences, Steve Rude, Senior Manager of Digital Experience, told attendees at Contentstack’s ContentCon conference in Chicago […]
Picture a survey platform settling up at the end of the week. Forty thousand people in thirty countries have each earned the equivalent of fifty cents. The rewards are earned and the budget is there – the hard part is getting the money to them. That scenario is becoming increasingly common. Gift cards and incentives […]
Bond’s second CRM acquisition in a year expands its push to put customer relationships at the center of growth — TORONTO, ONTARIO — November 3, 2026 — Bond, the customer intelligence-driven engagement company, today announced it has acquired JAM CRM, one of North America’s largest independent CRM agencies. The acquisition reflects a simple belief: the […]
As buyers turn to AI chatbots for software recommendations, marketers have a new audience to reach: the systems helping buyers research and evaluate products. “We are now talking to humans and agents. We’ve never built a playbook for that,” said Alex London, CMO at G2. A G2 report, “The Evaluation Maze,” found that 82% of […]
The Loyalty Newswire from The Wise Marketer This edition covers: Air Transat, BWH Hotels, CarParts.com, CLMP™, CruiseHQ, Dubai Access Club, ebbo, FLO, Fortune Wings Club, FTC, Golden Gate Petroleum, Hyatt, Jocko Fuel, LoungePair, Mastercard, McDonald’s, Point.me, QBF Consulting, Retail MediaX, Samsung Wallet, Spur Experiences, TBH Loyalty, Tencent, Versa Hospitality, Visa, WeChat Pay, WorldHotels, X FROM […]
Two recent loyalty announcements made the same bet: In July, Global Hotel Alliance added personalized City Unscripted city tours to GHA DISCOVERY in 15 destinations, with members saving 20% when they book through the GHA website or app. On October 1, 2026, Atmos Rewards, the combined Alaska and Hawaiian program, grew Atmos Communities from two […]
Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing. Word of mouth is the best marketing and the way premium baby products brand Uppababy wants its sales to grow, said Amy Alabaster, Chief Revenue Officer at the manufacturer of strollers, car seats and baby gear. That referral on the playground, which Uppababy […]
Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing. Word of mouth is the best marketing and the way premium baby products brand Uppababy wants its sales to grow, said Amy Alabaster, Chief Revenue Officer at the manufacturer of strollers, car seats and baby gear. That referral on the playground, which Uppababy […]
LOYALTY ACADEMY™ | CLMP™ Curriculum Relaunch Series – Part Three Loyalty becomes a strategic discipline when the entire organization is aligned around the customer relationship. Running a loyalty program well, but in isolation, isn’t enough anymore. Our refreshed curriculum makes that distinction from the onset in Course 101, which introduces you to the loyalty discipline. […]
More bots read Time magazine than humans do. That was a wake-up call to the publisher that it had to adapt its content and website for the majority of its readers, Michael Mraz, General Manager and Chief Product Officer, told attendees at Contentstack’s ContentCon conference in Chicago in October. “That raised a pretty fundamental question: […]