In this Best of the Back Catalogue episode, we revisit our conversation with Camilo Courtenay, Former Loyalty Product Manager for Vodafone UK’s award-winning VeryMe Rewards programme. Launched in 2018, VeryMe Rewards has become a standout example of customer loyalty in the highly competitive telecommunications sector, delivering personalised experiences and driving nearly 30 million reward redemptions […]
New research from Sweed shows members Drive 89% of Revenue, But Most Never Redeem a Reward For cannabis retailers, the marketing playbook that most consumer brands take for granted simply doesn’t exist. Google and Meta continue to bar cannabis advertising outright, leaving dispensaries with no paid search, no paid social, and none of the retargeting […]
Tractor Supply works to give consumers a personalized shopping experience, likely with an interaction from one of its employees with an assist from artificial intelligence, Chief Marketing Officer Kimberley Gardiner discussed at the CommerceNext Growth Show in June in New York City. Tractor Supply is a rural lifestyle retailer, selling agricultural, livestock, pet care, and home […]
It’s rare — and refreshing — to watch someone who cut their teeth in customer loyalty rise all the way to the CMO’s office. Kelly Mahoney did exactly that, building her career in loyalty long before stepping into the top marketing seat at Ulta Beauty. Her path ran through Accenture, Hatch Loyalty, and Eire Direct, […]
Partner Content from Great American Media For the last two decades, the prevailing playbook in media has centered on scale: Build larger entertainment ecosystems capable of serving as many viewers as possible. One of the loudest critiques is that brand has become meaningless among the largest media companies — because those companies have let business […]
Wise Marketer and Ethan Gustav, Group President of North America at Infobip, discuss how airlines can create stronger customer relationships through real-time communications As peak travel season ramps up and passenger volumes hold above pre-pandemic levels, airlines face a widening gap between what travelers expect and what most communication systems can deliver. When a gate […]
Today’s edition of Let’s Talk Loyalty and Loyalty TV discusses ITA Group’s latest loyalty research, “Quantifying Customer Loyalty’s Hidden Drivers”, featuring educational and actionable insights around the power and importance of emotional connection. Our guest is Chris Jones, Senior Vice-President for ITA Group. Based in the USA and 100% employee owned, ITA Group is a […]
The Association of National Advertisers awarded Target with the In-House Agency of the Year award at its In-House Excellence Awards in June. The ANA evaluated brands in the areas of creativity, strategy and effectiveness. In addition, brands had to share details on their culture, business impact and accomplishments in the past year. Chief Marketer caught […]
Here’s a number that should make any CEO sit up straight: 30% of Fortune 500 CEOs last under three years in the role. Almost 70% of CEOs admit they felt unprepared for the job once they got it, and poorly managed transitions erase roughly a trillion dollars in market value every year. These stats should […]
Adults have been quietly borrowing Crayola for years. Now Crayola is finally speaking to them directly. With the launch of Crayola All Grown Up, the brand is making its biggest push yet with marketing to adults, betting that creativity is as much a life skill for stressed-out professionals as it is for kids heading back […]