Low Prices Drive Gen Z Shoppers To Resale

Gen Z shoppers are more than twice as likely to buy secondhand items than Gen X shoppers. A new survey of 1,100 U.S. consumers from return platform Seel found that 57% of Gen Z consumers purchased a resale item either in store or online in the past 12 months, compared with 53% of millennials and […]

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Funded: Fonoa raises $110M to build the operating system for autonomous tax

Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. This week, we’re looking at a startup taking aim at one of the most complex corners of enterprise infrastructure: tax. Fonoa has raised fresh capital to build an AI-powered system that unifies compliance, invoicing, and tax operations under […]

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Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence

NEW YORK, NEW YORK – MAY 28, 2026 –  Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution, strengthening Sprinklr’s leadership in modern, multimodal customer intelligence. Social has become video-first — and increasingly image-led—with the majority […]

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5 Tips for Addressing the Pivotal Changes in B2B Buying Models

Roughly 90% of B2B buyers use generative AI or conversational search in the buying process, according to the Forrester report “The GTM Singularity Is Here.” What’s more, 68% already have a front-runner candidate when they begin their purchase process, and that process involves more decision-makers and influencers than ever before. Toss in marketplace turbulence and […]

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Private Fintech Has Quietly Become Bigger Than Public Fintech. Now What?

The top 100 private fintech companies in the world are now worth $1.9 trillion, nearly three times the combined market cap of the 100 largest public fintechs founded in the last twenty years. They generate about 10% more revenue, too. That’s the headline finding from a new report jointly produced by Blue Dot Investors and […]

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#775: Inside BofA Rewards: Bank of America’s New Vision for Customer Loyalty

Today’s episode is with Shikha Narula – Managing Director, Head of Consumer Deposit Products, Transformation and Rewards – Bank of America. Bank of America recently announced BofA Rewards, a no-fee program designed to reward clients throughout their financial journey. The program went live on May 27, 2026, and represents an evolution of Preferred Rewards that embodies a comprehensive approach to customer […]

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The Awakening of the Giant: The Evolution and Potential of the Loyalty Market in Brazil

How the maturation of the Brazilian Loyalty ecosystem is democratizing value and creating opportunities across all social classes The loyalty market in Brazil is going through an unprecedented tipping point. What was once seen as an exclusive benefit for a traveling elite has today consolidated as a financial management and engagement tool for Brazilians across […]

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The Loyalty Newswire May 26, 2026

The Loyalty Newswire from The Wise Marketer This edition covers:  Accor, ARKO/fas REWARDS, Benji, Canadian Consumer Loyalty, Connecticut Tourism, Custom Channels/Thanx, Emirates Skywards, Emotional Loyalty, H Mart, JogPost, Loyyal/GiftOS, McDonald’s, Payit/Rewardz, Shell, Wallet & Banking Apps FROM THE EDITOR A busy week across the loyalty landscape, with new programs, platform expansions, and some important signals […]

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Global Research Suggests Ineffective Employee Engagement Efforts May Be Fuelling Burnout Rather Than Fixing It

UNITED KINGDOM – MAY 26, 2026 –  New global research from BI WORLDWIDE reveals that ineffective engagement efforts may be adding to employee workload instead of reducing it – risking increased burnout and weakened performance rather than relief. The findings come from The New Rules of Engagement 2026, a global study of more than 2,000 employees across 18 countries, examining […]

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Southwest Airlines Selects CarTrawler to Power Enhanced Car Rental Experience

Partnership expected to support ancillary growth, Rapid Rewards engagement, and a more intuitive booking experience across Southwest’s digital channels DUBLIN, IRELAND – MAY 27, 2026 –  CarTrawler, the leading B2B technology provider of car rental, ground transport and insurtech solutions to the global travel industry, has announced a new partnership with Southwest Airlines®, the largest domestic […]

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