Chief Marketing Officer Rachel Goldflam discusses future goals for the 1-year-old Sneex, and its latest campaign targeting the luxury-heeled sneakers at commuting women during New York Fashion Week. Shoe brand Sneex today launched its fall campaign, aiming to catch its target audience where they are: commuting in New York City. The heeled sneaker brand […]
Hiring, acquisitions, retirement planning, and more depend on a financial system underpinned by dependable government data; with those systems under fire, can the private sector backstop with certainty? The fidelity of U.S. economic data and forecasting is in question after the President fired Bureau of Labor Statistics Commissioner Erika McEntarfer for publishing allegedly “rigged” jobs […]
Tariff fears have abated momentarily as the courts have partially rejected Trump’s trade war strategy, earnings reports have been smoking hot, and AI is continuing to drive markets into a tizzy — setting up what is likely to be a warmer-than-expected reception for next week’s five IPOs on deck. Among the outings are two highly […]
The only platform combining agent-ready infrastructure, high-attention channels, and Foundry’s rapid experimentation to help marketers move with their customers, not behind them. SAN DIEGO, CALIFORNIA — Aug. 28, 2025 — Cordial, the leader in messaging for enterprise marketing teams, now provides a Model Context Protocol (MCP) Interface that redefines how teams win back attention — from marketers instantly spotting […]
In this episode, Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex. Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer data and drive long-term value. With a career spanning customer […]
A New Subscription Offering Delivering Enhanced Choice, Clarity, And Integrated Benefits For The Modern Traveller. Accor, a global leader in hospitality, is pleased to announce a significant evolution in its subscription programme with the introduction of ALL Accor+, a refreshed and cohesive global platform unifying each of Accor’s established subscription offerings under one umbrella. ALL […]
A national survey of 1,000 U.S. adults shows diners may accept AI for faster food and lower prices, but a future without people isn’t on the menu NEW YORK, NEW YORK – September 3, 2025 – New data from Harri, the global leader in Frontline Employee Experience technologies, shows that while the promise of the fully automated […]
The power of storytelling in customer loyalty Three Stages of Loyalty Evolution Do you remember the last time you reluctantly pulled out a loyalty card at a store, sighed while typing in your phone number, or pulled up your digital loyalty card on your mobile device to earn points you rarely redeem? You are not […]
After a 90% surge in sales, meat stick brand Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer. Meat stick and jerky brand Archer was overdue for a brand marketing campaign. In fact, in its dozen-plus years in operation, it […]
Employment has always acted as a proxy for where society is headed. In 1900, 40% of the labor force lay in agriculture; today it’s under 2%. In 1970, about a quarter of Americans were employed in manufacturing; now it’s less than 8%. These numbers tell a story: when agriculture dominated, hands were needed in the […]