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Kate O’ Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by Carly Neubauer

TikTok’s hold on U.S. consumers is one the key findings from Meltwater’s Digital 2025 report for the U.S., which examines shifts and disruption of digital channel usage between September and November 2024. TikTok topped the report’s lists for greatest consumer spend, average time spent per user and average number of monthly sessions. However, Threads, ChatGPT […]

Global News Roundup from The Wise Marketer From the Editor Do you know about “The Vault”? If you are a CLMP™ you have exclusive access to tools, research and thought leaders.  The Vault has over 9 years of information you can access in one click.  Are you curious what the latest loyalty market studies are saying or […]

New AI Sidekick is designed to enhance eCommerce marketing, with smarter automation, optimised customer engagement and real-time adaptability Krakow/Poland, 12 March, 2025 — SALESmanago, one of Europe’s leading Customer Engagement Platforms with over 3,000 clients, today announced the expansion of AI Sidekick, a personalised AI layer, designed to enhance eCommerce efficiency, optimise customer engagement, and increase revenue. As […]

Two-Thirds of US Consumers Prefer Being Able to Redeem Their Loyalty Program Points When Making a Purchase DEERFIELD BEACH, FL, UNITED STATES, March 11, 2025 /EINPresswire.com/ — Wise Marketer Group (WMG) today announced its fourth annual U.S. consumer research study with Engage People covering what consumers expect from loyalty programs, switching behaviors, and preferences for […]

Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.  Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views […]

Findings highlight top factors driving brand loyalty, with financial rewards noted as key incentives; 78% of consumers would engage more if ‘Pay with Points’ was offered TORONTO – March 11, 2025 – Engage People, the only loyalty network that enables program members to pay with points directly at checkout, commissioned a new survey from The […]

Long time marketing executive Rich Long shares insights in Customer Loyalty In our pursuit of identifying trends that will shape Customer Loyalty, we seek out the brightest voices we can find. Rich Long is one of those voices and we recently interviewed him on a wide range of topics related to Customer Loyalty. Rich has […]

The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Twice a month, WMG CEO Bill Hanifin and CMO Aaron Dauphinee bring you an interview with an executive who has transformed strategy into practical application to generate business results. Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold. Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand […]

BERLIN, GERMANY – Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europe’s third fastest-growing company in the prestigious FT1000 listing. The FT1000 is an annual listing of Europe’s fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […]