A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA (Association of National Advertisers). That made it the number-one factor, ahead of a strong client-agency working relationship, quality consumer insights into the target audience, and constructive, timely […]
Fintech Nexus interviewed Ramp co-founder and CEO Eric Glyman, who believes it should be robots chasing corporate expense receipts, not humans. Eric Glyman, Ramp’s company’s co-founder and CEO, is literally counting the days — now around 2,300 of them — that Ramp has spent putting artificial intelligence agents to work automating expense reports and corporate […]
New Incentive Marketing Association research sponsored by Blackhawk Network (BHN) spotlights gift cards as powerful incentives across use cases as applications and demand continue to grow PLEASANTON, CALIFORNIA – July 14, 2025 – (BUSINESS WIRE)–As organizations are sharpening their incentive strategies to retain customers, engage employees, and build brand equity, new research spotlights the most effective options. Sponsored […]
Tips and techniques to incorporate social media into loyalty communications Over the years, social media has evolved, reshaping how businesses interact with their customers. It has become an essential avenue for driving meaningful, two-way conversations between brands and customers, boosting engagement, and increasing customer loyalty. True to the fact, 22.4% of people use social media […]
This episode is also available in video format on www.Loyalty.TV. eBucks Rewards is truly an exceptional programme as you’ll hear so we’re delighted to welcome Pieter Woodhatch – CEO of eBucks Rewards in South Africa as today’s guest Owned and operated by First National Bank, it is one of South Africa’s leading rewards programmes which has now been rewarding banking […]
According to a new report from PartnerCentric, which surveyed nearly 1,000 Americans of all ages in May 2025, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025. Though 99% of respondents said they use social media, 16% of Americans quit at least one social media platform […]
Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. Today, we look at Layer, a San Francisco-based AI-enabled financial accounting platform that enables SMBs to integrate accounting into the software platforms they already use to run their daily operations. The co announced a $6.6 million seed round […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Seven brands across the globe have launched new loyalty initiatives, highlighted by Qatar Airways introducing a subscription model where members can earn Avios points, and Virgin Atlantic making changes to its frequent flyer program to reward occasional flyers. Bilt Rewards announced a capital […]
Editor’s Note: For Chief Marketer’s monthly Marketers on Fire series, we interviewed Cisco SVP and CMO Carrie Palin to discuss the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more. Above is a video clip of the conversation, and below is the transcript of the […]
Why referrals, influencers and trust matter with Zillennials When it comes to influencing Gen Z and young millennials, or zillennials, trust is the trigger. Whether it’s a TikTok creator they’ve followed for years or a best friend dropping a discount code, zillennials turn toreal voicestheybelieve before clicking ‘Add to Cart’. Why? This generation grew up […]