Verizon kicked off its sponsorship of the 2026 FIFA World Cup, a massive global tentpole taking place next summer in select cities within the U.S., Canada and Mexico. The telecommunications company will be ramping up activations leading into the event next year, offering free tickets, meet and greets with iconic players, merch drops, fan experiences […]
Acquisition of Marigold’s enterprise software business aligns with all of Zeta’s guiding M&A principles Expected to be accretive to adjusted EBITDA and free cash flow in year one Increases penetration of Fortune 500 brands and subscription revenue Advances One Zeta model by creating cross-sell and up-sell opportunities to over 100 new global enterprise brands Zeta […]
Brands today are investing millions in loyalty programs, but many are missing the point. Recent research shows that only 18 percent of Gen Z consumers cite loyalty programs as a key reason they stay with a brand. Other reports show that and utilization of loyalty programs has grown just 10 percent over five years, even as […]
A retailer’s on-site search box is where shoppers are telling a retailer exactly what they want. And that is a powerful and underutilized tool, said Michelle Goad, Chief Digital Officer at Athleta at the Shoptalk Fall conference this September in Chicago. “I think about search as our marketing team’s brief,” Goad said. “She’s coming in, […]
Cleaning products brand Bissell is enhancing its customer experience and increasing its conversion rate through constant testing on its ecommerce site, said Stacey Howe, senior ecommerce optimization specialist at Bissell Homecare at ContentSquare’s CX Circle event in New York City this fall. Bissell uses heat mapping, scroll maps and a customer feedback survey at […]
“We’re excited about the environment where interest rates are reducing, but at a very high level, our mission does not change: We try to be the lowest cost of capital for consumers as on the way up, and we try to be the lowest cost of capital on the way down,” Khan told Fintech Nexus. […]
This episode is also available in video format on www.Loyalty.TV. Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers. Hosted by Lisa Brightwell
It’s been a busy week for the government, AI industry, and payments sectors. Let’s unpack. First, what’s at the top of everyone’s mind today: the U.S. government has shut down. Government-funded AI projects are likely to stall — such as those powered by the NSF, which has already announced its closure. Under its umbrella is […]
LLMs can answer business questions — but how do you know if their inferences are accurate? Theory Ventures Partner Andy Triedman unpacks what it would take to make AI predictions about human behavior more accurate for marketing and customer research. Like a good friend, LLMs have opinions if you ask them. “Which of these outfits […]
Continuing our Loyalty Unstuck series with Capillary, Red Clover Advisors and Gray Space matters One of loyalty’s raison d’etre is data collection, and loyalty marketers are tasked with using that data for the mutual benefit of customers and brands. In 2025, the environment surrounding the collection, management and protection of customer data has changed. Personalization […]