Why Enrollment Automation and Operational Excellence Win in Customer Loyalty Criteria to Determine My Favorite Loyalty Program When I’m asked to name my favorite loyalty program, the answer is always met with surprise. Most people posing the question anticipate the response to be a leading frequent flyer or hotel program, or possibly one of the […]
In this episode I am delighted to interview Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty! Today we will be learning about her favourite book and loyalty programmes, her background in loyalty […]
Editor’s Note: While some brands are using generative AI to produce brand content, Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content. Chief Marketer Network publication AdExchanger chats with […]
Editor’s Note: The NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a crowd of nearly 20,000 people and 8.5 million viewers—the third most-watched women’s Division I title game on ESPN platforms. Leading up to the game, tens of thousands of fans showed up in downtown Tampa for the week’s Final Four […]
Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work. That’s just one of the core findings from the company’s 2025 State of Video Report. Only 28% of the more than 1,300 professionals surveyed spend more time […]
Behavioral Rewards That Drive Customer Action Behavioral rewards programs deliver success by motivating customers to perform targeted actions. The customer-bank relationship grows stronger when clients choose to open new accounts or make savings deposits and when they upgrade to premium credit cards or add insurance and loans to their banking portfolio. The effectiveness of rewards […]
The Trump Administration has telegraphed significant changes to GSE mortgage lenders — with massive implications for the industry Since his swearing in on March 14 as the fifth Director of the Federal Housing Finance Agency (FHFA), construction mogul William J. Pulte has executed major policy and personnel changes. Among other moves, Pulte has named himself […]
Technology changes, but consumer needs rarely do. All we want is access to varied, unique inventory and more convenience — commerce technology has evolved to better enable both. As commerce models change, new payment and financial service modalities arise to accommodate the changing patterns of money movement. To understand what comes next as we stand on the precipice […]
It is great to be back writing on Fintech Nexus again. As many of you know we closed down Fintech Nexus last year and then sold our assets to COMMAND. We worked together during the acquisition process, ensuring a smooth transition, and the team at COMMAND relaunched the website a few weeks ago. And they […]
We always enjoy the research that comes to us from Mando-Connect and YouGov, which is why we promote it across our platforms, The Wise Marketer™ and Loyalty Academy™, whenever they have something fresh. We’re pleased to share that Mando-Connect and YouGov launched their latest iteration of the “Understanding Loyalty in Europe” series at the Loyalty […]