Familiarity with generative AI is not breeding contempt among marketing executives—far from it. Among the CMOs surveyed by Boston Consulting Group in April and May 2025, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And while 23% are somewhat worried or anxious about AI, that’s half of […]
Editor’s Note: Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch to allow advertisers to manage their campaigns—including KPI tracking and updating creative in real time—using a self-serve model. According to reporting in Chief Marketer Network publication AdExchanger, the move to […]
Familiarity with generative AI is not breeding contempt among marketing executives—far from it. Among the CMOs surveyed by Boston Consulting Group in April and May 2025, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And while 23% are somewhat worried or anxious about AI, that’s half of […]
After implosions in ’08, Industrial Loan Company designations or ILCs are back in style — a tempting, less-regulated pathway to banking for commercial cos and fintechs With vestiges of the Biden regulatory interregnum fed into the woodchipper, fintechs, neobanks, and commercial businesses have set their sights on Trumpian banking policy, gauging the feasibility therein to […]
CMO Council Interview Series Features Kathleen Schaub, Author, CMO, Research Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Kathleen Schaub, marketing innovator, former CMO, and research […]
This episode is also available in video format on www.Loyalty.TV. In this episode, Charlie Hills interviews Pablo Sardina, the Global Loyalty Senior Product Manager for Decathlon Membership. Pablo is a Growth and CX Expert in Sports Retail, focused on loyalty and relational models. He has spent the last 7 years dedicated to drive digital products’ business value by […]
As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. But some 50 years later, running shoes have literally left the track. They pervade streetwear culture and the fashion world, even crossing generational lines. (Chunky yet comfy “dad shoes,” we’re looking at you.) […]
While many investors are still asking if AI will go mainstream, Bison Ventures is betting it already has — and is backing its deep-tech applications. The AI arms race has taken center stage in year-to-date tech news coverage — and has held that position since crypto’s wintry retreat in 2022 — defined by dramatic developments […]
Welcome back to the AI edition of Fintech Nexus. This past week was a gut-check for anyone still underestimating how quickly AI is evolving and how high the stakes are getting. Mary Meeker dropped a 340-page report going all-in on AI. Tl;dr? It’s reshaping everything. Truly, everything — from software to the physical world around […]
LONDON, May 28, 2025 — PRNewswire — Tesco’s Clubcard Challenges, powered by Eagle Eye’s Personalised Challenges solution, has been named the Best Global Loyalty Launch or Initiative at the 2025 International Loyalty Awards. The award celebrates standout new loyalty initiatives launched in the past 12 months, from around the world, that combine innovation, creativity, and measurable impact – criteria that Clubcard Challenges met and exceeded amid […]