In this Best of Our Back Catalogue episode, we speak with Kristen Gall about how Rakuten Rewards became one of the world’s largest cashback programs. We explore affiliate marketing, major brand partnerships, global sports sponsorships, and emerging retail trends shaping consumer spending today.
Sex sells many products, so why not water? Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution as water that tastes “really freaking good,” said Allison Cullman, senior vice president of marketing. “There are definitely some things that we’re doing that will raise eyebrows,” Cullman said. […]
The Loyalty Newswire from The Wise Marketer This edition covers: 7-Eleven, Albertsons Media Collective, AI & Copyright, AI & Loyalty, Club Wingstop, CNN vs. Perplexity, Converge BizFriends, Florida vs. OpenAI, Gas Station Brands, Gen Z & Millennials, Mobile Payments, Mobile Wallets, Pricer/Sobeys, Restaurant Loyalty, Retail Media Networks, Sam’s Club, Stater Bros., TELUS Rewards, TUI Smiles, […]
Gen Z shoppers are more than twice as likely to buy secondhand items than Gen X shoppers. A new survey of 1,100 U.S. consumers from return platform Seel found that 57% of Gen Z consumers purchased a resale item either in store or online in the past 12 months, compared with 53% of millennials and […]
Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. This week, we’re looking at a startup taking aim at one of the most complex corners of enterprise infrastructure: tax. Fonoa has raised fresh capital to build an AI-powered system that unifies compliance, invoicing, and tax operations under […]
NEW YORK, NEW YORK – MAY 28, 2026 – Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced the acquisition of assets of ViralMoment, an AI-powered social video intelligence and analytics solution, strengthening Sprinklr’s leadership in modern, multimodal customer intelligence. Social has become video-first — and increasingly image-led—with the majority […]
Roughly 90% of B2B buyers use generative AI or conversational search in the buying process, according to the Forrester report “The GTM Singularity Is Here.” What’s more, 68% already have a front-runner candidate when they begin their purchase process, and that process involves more decision-makers and influencers than ever before. Toss in marketplace turbulence and […]
The top 100 private fintech companies in the world are now worth $1.9 trillion, nearly three times the combined market cap of the 100 largest public fintechs founded in the last twenty years. They generate about 10% more revenue, too. That’s the headline finding from a new report jointly produced by Blue Dot Investors and […]
Today’s episode is with Shikha Narula – Managing Director, Head of Consumer Deposit Products, Transformation and Rewards – Bank of America. Bank of America recently announced BofA Rewards, a no-fee program designed to reward clients throughout their financial journey. The program went live on May 27, 2026, and represents an evolution of Preferred Rewards that embodies a comprehensive approach to customer […]
How the maturation of the Brazilian Loyalty ecosystem is democratizing value and creating opportunities across all social classes The loyalty market in Brazil is going through an unprecedented tipping point. What was once seen as an exclusive benefit for a traveling elite has today consolidated as a financial management and engagement tool for Brazilians across […]