CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores. Now that Awake Chocolate is available in more stores, its marketing efforts are having a compounding effect, said co-founder and CEO cofounder Adam Deremo. The caffeinated chocolate brand launched in 2012 and […]
New data from Minty shows consumers have become experts in finding the best value to save money and fund non-essential purchases despite ongoing inflation concerns CHARLOTTE, NORTH CAROLINA – MAY 05, 2026 – New consumer research from Minty, the first cashback and rewards app on ChatGPT, challenges gloomy consumer spending narratives. Its new study reveals that consumers […]
Duluth Trading Company wanted to re-energize its underwear marketing from the bottom up. The apparel merchant launched a cheeky campaign that showcased its latest mascot, the butt-shaped Max Gluteus. The Importance of Underwear Underwear is a key category for the brand, as the product is often the first one a shopper makes at Duluth Trading, […]
Upgrade to guest engagement platform makes improvements to self-service; enables significantly faster and easier reward testing and deployment NEWTON, MASSACHUSETTS – MAY 05, 2026 – (GLOBE NEWSWIRE) — Paytronix, an Access Company and leader in guest engagement solutions, today announced the release of the Paytronix Rewards Hub, an upgrade to its guest engagement platform that delivers […]
Gamified Fall promotion leverages enthusiastic New England Patriots fans to drive anticipation, new registration, and participation NEWTON, MASSACHUSETTS – MAY 05, 2026 – Paytronix, the leader in guest engagement solutions for restaurants and c-stores, today announced alongside Tavern in the Square, a full-service restaurant and bar with 20 locations across New England, the results of a Fall […]
New Mando and YouGov Research Released Mando and YouGov have just launched the fourth edition of their “Understanding Loyalty in Europe” whitepaper. This latest research provides loyalty marketers across Europe with a comprehensive and up-to-date picture of loyalty engagement across the continent, covering programme membership, appeal and impact across 24 European markets. As with previous […]
Vitalie Taittinger carries the weight of six generations before her as she steers one of Champagne’s most storied houses into the future. Since 2013, that stewardship has included an unlikely alliance: a partnership with FIFA. We asked her to unpack the thinking behind how an independent, family-run Champagne house approaches building a global brand, what […]
When Anthropic announced its AI model Mythos, the company was clear in saying that the model is too powerful for the world—and it’s only going to be available to select partners so that they can secure the systems that form the basis of the modern internet. Much like Mythos, OpenAI is building an advanced AI […]
New enhancements enable organizations to continuously capture in-app feedback, understand evolving user sentiment and improve digital experiences securely and at scale LOUISVILLE, COLORADO – MAY 06, 2026 – Alchemer, a leader in customer experience and feedback technology, today announced the latest release of Alchemer Digital, which introduces powerful new capabilities that help organizations capture, understand and […]
A recent survey conducted by SALESmanago asked marketers from the UK, Poland and Italy a simple question: ‘How do you feel about your current martech stack?’ In response, 6 in 10 said that they ‘love’ it, while 92% feel overstacked with too many tools. Just about all respondents (99%) said they are planning to simplify […]