In this conversation, Miranda Bliss, Head of Loyalty, CRM and Performance Manager explores how Miele’s loyalty strategy reflects the future of customer engagement—shifting from transactional programs to seamless, omnichannel experiences built on trust, simplicity, and long-term value. The discussion covers meaningful value exchange, the risks of over-engineered loyalty, and how data, AI, and privacy are […]
In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward. We will celebrate her alongside the full roster of the 2026 Top Women in Marketing June 4 in NYC. Watch the full conversation here. Transcript: […]
When Lando Norris and Oscar Piastri both made the podium at Sunday’s Miami Grand Prix, the McLaren team were not the only ones celebrating. In April, Liquid I.V. announced it’s become an official partner of McLaren Racing, doubling down on its alignment with Formula 1 after activating at the Miami and Vegas Grand Prixs last […]
Data and flexibility are the new ingredients in modern marketing that even CPG conglomerate PepsiCo is following. Chief Marketing Officer Mark Kirkham discussed abandoning the old mentality of “spray and pray” for launching the brand’s Prebiotic Cola at the POSSIBLE 2026 conference in Miami in April. “It used to be easy to just run a […]
Digital sovereignty is having a moment. Governments across Europe are investing in sovereign cloud infrastructure, data localization requirements, and AI compute capacity. These are important moves. But China and California are a long way ahead, and sovereignty exercised only at the national or institutional level still leaves the individual as a passive subject of someone […]
A new system connects customer context, action, and continuous learning to power decisions in the moments that matter NEW YORK, NEW YORK – MAY 06, 2026 – Amperity, the leading AI-powered Customer Data Cloud, today announced a new set of AI assistants and real-time capabilities that help organizations act on customer signals the moment they […]
Why the strongest marketing results come from pairing machine intelligence with human judgment. AI isn’t the advantage. If it were, everyone using it would be winning. They’re not. Some marketing teams are accelerating. Others are stuck proving ROI, stuck in pilots, stuck in noise. The difference isn’t the tools. It’s how AI and human marketers […]
From our best of the back catalogue, this episode is a must-listen for anyone serious about loyalty strategy.Coalition programmes are famously difficult to execute—balancing multiple partners, complex data, and a compelling value proposition. But when done right, their impact can be extraordinary. Few examples prove this better than flybuys Australia, which signed up one million […]
The latest marketing push from Hisense is all about hosting — specifically, a watch party for the FIFA World Cup. This is the third time the consumer electronics and appliance manufacturer will sponsor the international soccer tournament because the brand wants to be a part of what its consumers care about, said Sarah Larsen, Chief […]
The Loyalty Newswire from The Wise Marketer From the Editor We have a sweet webinar this week, part of the CRMC 2026 webinar series. This Wednesday May 6 at 1pm ET, join leaders from Krispy Kreme UK and ITA Group to learn how analytics‑led personalization, test‑and‑learn experimentation, and strategic alignment transformed loyalty from a perceived […]