Aaron Dauphinee hosts PNC Bank’s Head of Loyalty Strategy and Platforms, Victoria Dravneek in Let’s Talk Loyalty Episode #789

Wise Marketer Group’s CMO, Aaron Dauphinee, connects with PNC Bank’s Head of Loyalty Strategy and Platforms, Victoria Dravneek, to talk about how PNC Bank is building genuine customer loyalty in a category where trust is the product – and what the launch of PNC TotalRewards tell us about the future of relationship banking.

In April 2026, PNC Bank officially launched PNC TotalRewards — a new relationship-based loyalty program that gives clients a clear, structured way to see the value of their banking relationship and earn greater benefits as that relationship grows. With Silver, Gold, and Platinum tiers tied to relationship depth — and benefits spanning enhanced credit card rewards, elevated savings rates, cash rewards on lending, and priority servicing — PNC TotalRewards represents one of the most substantive loyalty moves a major U.S. bank has made in years.