The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade. With retailers, influencers and culture encouraging shoppers to “treat themselves” and upgrade, Back Market wants consumers to do the opposite — buy used..

Women’s apparel brand Lands’ End hired its first Chief Marketing Officer in more than a decade. As of April 1, Sarah Sylvester is now heading up the brand’s marketing team. Prior to Land’s End, Sylvester spent nearly 20 years at Victoria Secret, holding multiple marketing executive roles, mo..

Peanut, the social networking app for moms, wants dictionaries to add “matrescence” as an entry. The brand recently ran a campaign highlighting that matrescence is not in the dictionary, despite an anthropologist coining the word in the 1970s. Matrescence is the word to describe psychological, s..