At the 2026 POSSIBLE conference, Chief Marketer sat down with Chief Marketing and Growth Officer Esi Eggleston Bracey, formerly of Unilever, to discuss her session at the show, her forthcoming Marketer of the Year Award from AMA, her thoughts on marketing leadership and much more. Transcript: Kaylee..

At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice. Transcript: Kaylee Hultgren: Hello everyone. I’m Kaylee Hultgren, Content Director for ..

The latest marketing push from Hisense is all about hosting, and specifically a watch party for the FIFA World Cup. This is the third time the consumer electronics and appliance manufacturer will sponsor the international soccer tournament because the brand wants to be a part of what its consumers c..