Forrester and Wise Marketer Group explore the future of customer loyalty, courtesy of Exchange Solutions
This webinar explores how modern loyalty strategies are shifting toward holistic, relationship-focused engagements that deliver value well beyond discounts. This recorded session features John Pedini, Principal Analyst, Forrester, and Aaron Dauphinee, CMO Wise Marketer Group.
If you are working on future-proofing your customer strategies, you will benefit from this discussion that tackles how the approach to loyalty program execution will vary widely in the future.
The presenters share views on a wide spectrum from “traditional” structures designed to drive transactions, to “modern” programs that leverage a mix of traditional tactics with highly personalized, experience-rich customer engagements designed to drive sustained loyalty.
Whether you’re designing a new program or optimizing an existing one, this session will provide insight into how brands are maximizing the value of customer relationships to drive growth and advocacy.
In this session, John and Aaron discuss:
- The Case for Modern Customer Loyalty – Featuring Forrester
- Limitations of Language: Replace Loyalty with Growth – Led by Wise Marketer Group
The pair wrap up the discussion with a dynamic ‘Ask us Anything’ session.
This webinar was made possible by Exchange Solutions.