From scale to significance, everything you need to know about the Australian loyalty market

Wiser Perspectives brings you interviews with executives who are influencing growth and change in digital and customer loyalty marketing.

This is part two of a three-part discussion with Adam Posner, CEO and founder of The Point of Loyalty, hosted by Bill Hanifin, CEO Wise Marketer Group.

Since 2013, Adam has authored nineteen in-depth consumer research studies under the title of For Love or Money™. The studies track the pulse of customer loyalty and loyalty programs in Australia and New Zealand and are instructive to both brands and loyalty marketers.

In Part One, Adam walked through the most provocative findings of the 2026 report and shared his perspectives on where loyalty is heading. We talked about this year’s theme: IMPACT, and how customer loyalty is moving from scale to significance.

In this segment, we move on to discuss why loyalty programs continue to be data rich and relevance poor, whether agentic shopping will kill customer loyalty, and get a sneak peek into JOY.LT, the agent created by Adam for those who want to query the report and customize the way they can use the results in their business.

Part Three will be published next week.

Time Stamps for the Time Starved   

0:25 – Why are Loyalty Programs, Data Rich and Relevance Poor?
4:31 – Will Agentic Shoppers Kill Loyalty?
9:24 – JOY.LT (The Easter Egg)