Three episodes, one conversation. Watch it your way.

Over three episodes this summer, Wiser Perspectives went deep on the 14th edition of For Love or Money™ with Adam Posner, CEO and founder of The Point of Loyalty. Now the full conversation is available in one place.

Since 2013, Adam has commissioned and authored nineteen consumer research studies tracking customer loyalty in Australia and New Zealand. This year’s theme is IMPACT, built around Adam’s mantra: “a stat provides an insight, an insight provokes you to take an action, an action creates an impact.” In a market where nearly every consumer belongs to a program, Adam and host Bill Hanifin, CEO of Wise Marketer Group, explore what it takes to move from scale to significance, and from identification to identity.

The lessons travel well beyond Australia. Whether you run a program in retail, travel, or financial services, the questions Adam raises apply to you.

Choose your path:

Part One: The Findings. The IMPACT theme, why high program membership hasn’t translated into recall, the 11 elements that offset points value, and the SPVX™ index (Simple, Personal, Valuable). Watch Part One

Part Two: Data, Agents and an Easter Egg. Why programs remain data rich and relevance poor, whether agentic shoppers will kill loyalty, and a first look at JOY.LT, Adam’s AI agent for querying the report. Watch Part Two

Part Three: Trust and the Big Picture. “Big L and Little L” loyalty, nine psychological levers that shape purchase behavior, how to define trust, Adam’s biggest surprise in this year’s research, and why the C-suite is leaning on loyalty. Watch Part Three

Prefer it all at once?

Watch the full interview, uninterrupted, below. Set aside an hour, grab a coffee (a flat white, in Adam’s honor), and settle in.