Change begets change. And in response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, focusing more on highlighting value and cutting spend on non-digital channels. Of the 220 clients surveyed by SMS and email marketing platform Attentive in May, 86% were adjusting their messaging to emphasize value. Roughly […]
Healthcare is not known for marketing innovation. And Andrew Chang, Chief Marketing Officer at The University of Chicago Medicine, is well aware of the perception that healthcare marketing is all about internal brochures and billboards. But marketing innovation is what healthcare needs, according to Chang, and he’s working to enhance UChicago Medicine by infusing artificial […]
Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. Today, we look at Payabli, a Miami-based payments infrastructure company that supplies APIs for payment acceptance and issuance solutions, as well as operations tools. The co announced a $25 million Series B round this week led by Fika […]
With Promos, CleverTap redefines how brands engage and retain customers by making rewards, promotions, and loyalty an integral part of its All-In-One Engagement Platform. San Francisco, Calif. & Mumbai, India, June 18, 2025 – (ACN Newswire) – CleverTap, the all-in-one customer engagement platform, today announced the launch of Promos — an industry-first, customer rewards management platform […]
Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand. Hosted by Carly Neubauer
How the future will evolve and what you can do about it Editor’s Note: This is the third and final part of a thoughtful series crafted by Steve Bocska about the future of loyalty. Inspired by the possibilities of how Google’s Gemini AI Shopping Assistance could influence shopping habits as well as customer loyalty, Steve […]
The Cannes Lions International Festival of Creativity, which officially kicked off June 16, draws tens of thousands of global marketing, advertising and creative professionals to the French Riviera each year. For platforms like Meta, TikTok and Reddit, it’s an opportunity to showcase new advertising tools and services to brands. And that’s often accomplished through luring […]
AI avatars are crashing the C-suite—is this a scalable fix for exec overload, or a shortcut that chips away at trust? If you tuned into Klarna’s Q1 2025 earnings call in mid-May — curious, perhaps, about the BNPL giant’s IPO-launch status — you encountered a stoic introduction by CEO and Co-Founder Sebstian Siemiatkowski, donning a […]
Are we scaling productivity, or faking it? While genAI is omnipresent, its value remains elusive. Recently dubbed in a McKinsey study as “the genAI paradox,” nearly eight in ten companies use generative AI… yet just as many confess they’ve seen no real change to their bottom line. Often described as a “scalable” solution, genAI is […]
“From a reliability standpoint, when you think about the product integration, the fact that we can power financial operations for a company of McLaren’s scale, if we can do it for them, trust me, we can do it for you too.” Fintechs have entered the arena, literally, as they kick off sports sponsorships across leagues […]