Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons, and now also available to watch on www.Loyalty.TV and listen on Let’s Talk Loyalty Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so we are delighted to share […]
New physical and digital filtered cards help businesses deliver targeted rewards that align with recipient needs and brand goals PLEASANTON, CALIFORNIA – JANUARY 13, 2026 — (BUSINESS WIRE)–Blackhawk Network (BHN), a global leader in rewards and branded payments, is expanding its partnership with Mastercard® to launch two new filtered prepaid card rewards products: the Drive Prepaid Card […]
Announces New Regional President in Asia, Findings of Digital Marketing Transformation Audit, and Thought Leadership Campaigns with New Growth Officer Council and Chief Marketer Network SAN JOSE, CALIFORNIA – JANUARY 14, 2026 — The CMO Council’s inaugural blog for 2026 reflects on 25 years of an evolving and defining role for the chief marketing officer in the […]
It’s not just enterprise companies investing in AI for driving efficiency and lowering costs–but small businesses have a different set of considerations and hurdles for adoption The analytics gap between large corporations and small businesses is getting wider. Enterprise-level companies have entire teams dedicated to calculating customer lifetime value, justifying big investments and crunching numbers […]
Raising the bar in restaurant loyalty Creating a differentiated loyalty program in the restaurant industry is both incredibly easy and maddeningly difficult. Easy, because we now live in an era where the digital toolbox is overflowing with technologies capable of transforming even the most mundane rewards program into a vibrant engagement ecosystem. Difficult, because too […]
Chief Marketer Network was on the ground interviewing marketing and tech executives at CES 2026 in Las Vegas on Jan. 6-8. In the clip below, Outfront’s Head of Brand Solutions Brad Alperin discusses what marketers can take away from the show, how AI is integrating into marketing processes, how the industry can balance technology with […]
Loyalty Shows Outsized Profit Impact Across Brand Categories NEW YORK, NEW YORK – JANUARY 12, 2026 — Results of the 28th Annual Brand Keys Customer Loyalty Engagement Index (CLEI) reveal a pivotal shift in the brand landscape as consumer expectations jumped 32% year-over-year – the largest single-year increase since the survey’s inception in 1998. This […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. In this episode of Let’s Talk Loyalty, we explore the evolution of Doters, the innovative loyalty program from Viva Aerobus and its ground transportation partners at Grupo IAMSA. Pablo Sordo explains how they have consolidated isolated efforts into a unique ecosystem that now boasts 10 million members. We […]
Jumpmind now running in more than 640+ store locations nationwide, powering exceptional customer and retail associate experiences NEW YORK, NEW YORK – JANUARY 13, 2026 — Jumpmind Commerce, the next-gen mobile-first Point of Service (POS) platform, is now powering both fixed and mobile registers at 200 DTLR and Shoe Palace (formerly City Gear) stores. The […]
66% of US businesses agree if they don’t significantly improve customer experience, they’ll lose customers, and millions in revenue MIAMI, FLORIDA – JANUARY 13, 2026 — As customer expectations around digital experience rise, US businesses are struggling to deliver. With ongoing economic uncertainty, millions of dollars in revenue are being lost, with two-thirds (66%) of […]