MAXOL is Ireland’s leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that integrates a digital loyalty program FuelPay, […]
The New Loyalty Playbook – Chapter Two This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty Playbook.” This eBook reveals how brands can master today’s loyalty fundamentals: bridging emotional loyalty, value-based offerings, enhanced realities, and the all-important choice factor. If your ultimate goal is to embed customer engagement within a habit […]
Top marketers in the lead generation space are grappling with the same issues that top retail marketers are struggling with, such as how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Chief Marketer’s sister brand LeadsCon had its fall networking event […]
United MileagePlus® members get $0 delivery fees on orders placed right before, during or shortly after domestic flights – a simple and fast way to stock the fridge at a rental, add items that were forgotten or just place an order that’s ready when you get home MileagePlus members who are new to Instacart can also […]
More than Half of U.S. Credit Card Customers Are Financially Unhealthy; Nearly Same Percentage Carrying Revolving Debt TROY, MICHIGAN — August 14, 2025 — Volatility in everything from financial markets to the prices of consumer goods has started to influence the way credit card customers use their cards. According to the J.D. Power 2025 U.S. […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! This is “back to business” Monday after two weeks on the road delivering a Wiser Forum in Mexico City and a Loyalty Academy Certified Loyalty Marketing Professional™ workshop in Austin, Texas. Collectively, we had the support of event sponsors Comarch, Bond Brand Loyalty, […]
Tech, Entertainment, and Heritage Brands Reshape the Loyalty Landscape NEW YORK, NEW YORK — October 6 2025 — Results of the 17th annual Brand Keys Loyalty Leaders List – an identification of the top 100 brands according to their ability to create customer loyalty – revealed a striking mix of digital innovation, entertainment platforms, and long-standing heritage brands […]
Verizon kicked off its sponsorship of the 2026 FIFA World Cup, a massive global tentpole taking place next summer in select cities within the U.S., Canada and Mexico. The telecommunications company will be ramping up activations leading into the event next year, offering free tickets, meet and greets with iconic players, merch drops, fan experiences […]
Acquisition of Marigold’s enterprise software business aligns with all of Zeta’s guiding M&A principles Expected to be accretive to adjusted EBITDA and free cash flow in year one Increases penetration of Fortune 500 brands and subscription revenue Advances One Zeta model by creating cross-sell and up-sell opportunities to over 100 new global enterprise brands Zeta […]
Brands today are investing millions in loyalty programs, but many are missing the point. Recent research shows that only 18 percent of Gen Z consumers cite loyalty programs as a key reason they stay with a brand. Other reports show that and utilization of loyalty programs has grown just 10 percent over five years, even as […]