Dogfish Head Brewery is celebrating its 30th anniversary this year with a pair of product launches designed for a broader appeal: the 30 Minute Light IPA—a low-ABV, 95-calorie brew—and a collab with a storied jam band, the Grateful Dead Juicy Pale Ale. The lighter beer is geared toward a more calorie-conscious, wellness-focused demographic. The juicy […]
The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group’s (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on topics inspired by courses from the Loyalty Academy’s™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. In 2025 we shift from this academic focus to seek […]
For way too many brands and companies, loyalty is stuck. Customers are increasingly apathetic towards brands with little or nothing more than a homogenous loyalty program focusing solely on transactional value. Loyalty is not a program. It never was. A “me too” loyalty program is hardly brand building or differentiating, especially without any connection to […]
Today marks an exciting new beginning for Fintech Nexus, the leading fintech media company, as it relaunches under new ownership by COMMAND, a strategic communications firm that works with high-growth tech companies and venture capital firms. Founded in 2013 by Peter Renton and Bo Brustkern as LendIt, the publication has been at the heart of […]
Three questions for former CFPB Deputy Director Raj Date Earlier this month, Department of Government Efficiency (DOGE) czar Elon Musk declared, with his usual subtlety, “CFPB RIP ?.” And indeed, the Consumer Financial Protection Bureau (CFPB) is teetering on the edge of irrelevance. Russ Vought, the acting CFPB Director and architect of Project 2025 for […]
Why Orum eyes debit cards as the rails for more market share The adage “If you build it they will come” applies inconsistently to the payments space. The mixed-results history of monetary projects — from the hodge podge of bank-issued currencies that preceded national tender to the alphabet soup of cryptocurrencies and stablecoins hoping for […]
Everything you need to know about the updated WestJet Rewards Program The WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians. WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service […]
WestJet announces most significant improvement to WestJet Rewards in 15-year history CALGARY, ALTA – February 27, 2025 – Today WestJet announced the most significant improvement to WestJet Rewards in the program’s 15-year history, making it easier than ever for members to earn, redeem and achieve status. The changes, coming April 30, 2025, will make the […]
The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group’s (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on topics inspired by courses from the Loyalty Academy’s™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. In 2025 we shift from this academic focus to seek […]
TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn’t just another update – it’s a complete upgrade that brings […]