New research by Storyblok reveals US businesses have spent an average of $403,000 on AI in a bid to enhance the digital customer experience Almost a third (30%) have spent more than $500k Key AI applications cited include customer service (61%), marketing analysis (60%), automating admin tasks (42%), and translation services (41%) Still, 28% of […]
Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it […]
Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and consuming TV passively, consumers are being encouraged to interact with ads through QR codes and gamified experiences. Here’s an excerpt from the piece; […]
Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, however, a few caveats, according to Tim Glomb, VP of digital, content and AI at Wunderkind. On one hand, the data represents a snapshot of time […]
Savvy operators have built contingent products and revenue streams to thrive despite the major economic and market turmoil Even the most cursory survey of fintech-focused news headlines paints a concerning picture. Deals are down, public markets (plus global trade) possess the same teeter-tottering volatility as a ride at Six Flags, and major IPOs-to-be have been […]
One of the most maligned of all financial products is the overdraft. Some banks love this product and generate a large portion of their profits from it. Consumers, in general, hate it but some need it to survive. It is a classic win-lose product. The bank wins and the customer loses. In 2025, there should […]
Great Strategies to Increase Customer Loyalty and Engagement A Bold Prediction: Loyalty Lost in Plain Sight A recent strategic shift for Albertsons for U™ program promises more automatic discounts and simplified customer-friendly savings. This update may sound alluring at first glance. But by turning loyalty into something passive, invisible and ultimately forgettable, I fear Albertsons’ […]
CRMC 2025 (https://www.thecrmc.com/) is now only three weeks away on June 4- 6, 2025. We hope that this series has motivated you to attend, but if you’re seeing this for the first time, then check out the CRMC 2025 website and register today. That said, this week’s interview shares two snippets from our conversation with Peter Vogel, […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025. Sponsoring Loyalty TV is how Comarch is showcasing its ambition to be […]
New research by RSR, sponsored by Jumpmind, finds 65% of retailers say their current store technology can’t support the modern shopping experience consumers crave. COLUMBUS, Ohio – May 7, 2025 – Fashion, apparel, and specialty stores lead the retail industry when it comes to technology adoption, but most (62%) say customers are demanding different store experiences than what […]