New digital partnership creates seamless way for millions of Flying Blue loyalty members to earn miles on everyday purchases across US and UK markets LONDON–(BUSINESS WIRE)–Flying Blue, the loyalty program of the Air France-KLM Group, is redefining rewards through its expanded partnership with Valuedynamx. By launching a new card-linked offer ecosystem, Flying Blue empowers members to […]
The latest of our Executive Interviews brings together two executives that are well steeped in the loyalty sector, Beth McCoy, the President of CORA Loyalty and Byron Kelly, Director of Loyalty with WestJet. WestJet was founded in 1996 and began as a low-cost alternative to Canada’s major airlines. It has grown to become the country’s […]
Bringing deep mobile ecosystem expertise, Digital Turbine strengthens the Coalition’s mission to create a fair and open app economy AUSTIN, Texas — Digital Turbine, the leading platform powering premium mobile experiences through innovative technology, today announced its membership in The Coalition for a Competitive Mobile Experience (CCME). Digital Turbine joins founding members Garmin, Match Group, […]
Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during Q2 of this year. What’s more, brands might want to investment even more to take advantage of several marketplace developments. Perhaps the most significant change is that Amazon appears to have […]
It’s gonna get worse before it gets better. With what we see with increasing prices because of the tariffs and things that are going on right now, that expense to the consumer is going to go up. As long as banks and other holders of consumer financial data continue to play fair — a tenuous […]
It is a great irony that the fate of the U.S. economy is now interwoven with that of an industry entirely dependent on clean, applicable, trustworthy data — a tenuous paradigm the government is now upending by sullying the trustworthiness of data collection and reporting. This has systemic implications for a financial system built on […]
This episode of Let’s Talk Loyalty and Loyalty TV is in Spanish. ¿Quieres llevar tu estrategia de lealtad al siguiente nivel? En el episodio más reciente de “Let’s Talk Loyalty en Español”, contamos con la valiosa perspectiva de Federico Rosas Couret, Consultor Principal en Loyalty & Reward Co. y un experto de primera línea en Customer Loyalty. Federico […]
In this edition: When loyalty program execution fails, brand loyalty is eroded This edition of Loyalty Tidbits (you can see the previous edition here) addresses scenarios when brand loyalty can be negatively impacted by glitches in loyalty program operations. Every brand wants customers to enroll in its loyalty program, so the process should be easy […]
Acquisition enhances Contentsquare’s CX intelligence platform with AI analytics on customer conversations and agent performance NEW YORK, NEW YORK — (BUSINESS WIRE)–Contentsquare, a global leader in digital analytics, announced today it has signed a definitive agreement to acquire Loris AI, a leading conversation intelligence platform. This acquisition brings together two innovative companies with one shared […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Choice Privileges has been named the #1 Hotel Rewards Program by U.S. News & World Report. The report delivers valuable insights on how consumers are responding to changes in their favorite loyalty programs and it’s worth a close read. And, if you want […]