This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is headquartered in Denmark with […]
Data solutions expert Kochava highlights the significance of protecting against ad fraud for advertisers Ad fraudsters operate by deceiving digital advertising networks for financial gain. This usually involves manipulating performance metrics through deceptive tactics such as fake impressions, clicks and conversions. Not only does this hamper the effectiveness of campaigns, it also drains ad budgets […]
Introduction of new investor, Atinum Investment, coincides with opening of US office led by President Elad Stern with senior level hires from Spotify and Pandora Tel Aviv & New York – Odeeo, the leading global in-game audio advertising platform, today announces the close of a strategic funding round of over USD $5M from both existing […]
ID5 identifiers are now an integral part of Zeotap’s ID graph Berlin – Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla and other browsers already operating without third party cookies, and Google’s recent decision to allow users to opt-out […]
What Loyalty Programs Should Know About Republicansand Democrats Consumers appreciate rewards from the brands they shop, and their political affiliations influence where and how they spend. Should loyalty programs get involved in politics? Is your reward program a donkey or an elephant? And if you know, what should you do about it? It’s a highly […]
London, UK – Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by joining the Ad Net Zero initiative. The launch of Curation as a […]
A new Out of Home execution of the ‘Class of Covid’ campaign marks the 20th anniversary of Clear Channel’s and The Prince’s Trust’s partnership The media owner has donated an estimated £20 million worth of Out of Home media space to the charity over the past 20 years Clear Channel, one of the UK’s leading Out […]
London, UK: The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, today announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform for audience, data, and identity targeting, and Google Ad Manager, Google’s supply-side platform for publishers and broadcasters across all formats and […]
Written by Sensori.Ai CEO Dr. A.K. Pradeep, “Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI” leverages his success working with the biggest global brands to capture the nonconscious mind of the consumer, where 95% of purchase decisions are made BERKELEY, Calif. – Sensori.Ai, the only company blending neuroscience with generative AI […]
Many of us approach our B2B marketing budgets with a combination of regret, hope and fear. We regret past budget choices, so we vow to make different ones. We hope to maximize our budget this time around, so we gather as much information as we can before allocating our spend. But ultimately? We still fear […]